1. 0303 IAT 102 Graphic Design

2. 0303 Typography: European Books Industrial Revolution + Victorian Era Break Design Basics

3. European Books Content and images taken from: Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design

4. Johannes Gutenberg (1453 A.D.) Printing Press – typesetting / press operation

5. movable type Typography refers to the use of independent, movable and reusable bits of metal, raised forms Letterpress technology a classic typographic page

6. Illuminated Manuscripts (c.1450 ) Sample pages from the Gutenberg Bible

7. Illuminated Manuscripts (1460 A.D.) The Book of Hours

8. Illuminated Manuscripts Lindisfarne Gospels Mirror of Human Salvation - Peter Berger

9. (c. 15 th century) Jost Amman (1466 A.D.) Ars Moriendi (1470 A.D.) Ars Moriendi European block printing

10. Engraving (c. 15 th century) Albrecht Durer Nuremburg Chronicles (1493 A.D.) x

11. Printing Shop: The Plate Printer (1642 A,D) by Abraham Bosse. A convincing range of lights and darks is built from scratched lines

12. Victorian Era

13. Pre- Victorian Era Agrarian society (agriculture) that relied on animal and human power for energy

14. Industrial Revolution began between 1760 - 1840 Shift from agricultural society to an industrial society powered by the steam engine James Watt (1736 - 1819)

15. Scientific knowledge enabled… - travel - electricity + gas-fueled engines (last 3 decades of 1800s) - growing urban population - factory system w/ machine manufacturing - division of labour - assembly line Train powered by steam engine - mass production (material goods) - graphics - marketing factory output

16. - spanned two-thirds of 19th Century Queen Victoria - reigned from 1837 to 1901 Victorian Era

17. The word ‘Victorian’ began to be used to express a new consciousness of the industrial era’s spirit, culture and moral standards.

18. Ornaments played an important role in Victorian design.

19. (c. 1880-1900) Forst Averell (c. 1870) Riverside print - Krebbs Litho Co. Chromolithography

20. Chromolithography (c.1867) (c.1890)

21. Chromolithographic packages (c. late 19 th century) U.K. and America

22. Chromolithography (1884. A.D.) W.J. Morgan Theatre Co. / J.H. Bufford & Sons - sheet music

23. Chromolithography (c. 1880’s) fine art print / sheet music cover

24. Harper’s Illuminated & New Pictorial Bible (1846 A.D.) Joseph A. Adams & Co.

25. Chromolithography (1856 A.D.) 5 Celebrated Clowns - Joseph Morse, 8.5’ x 11’

26. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones (England)

27. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones

30. Victorian Illustrations (1834 ) woodcut / (1887) engraving Slab-serif typeface “fat-face” types

31. Victorian Illustration (1890) Paul C. Helleu portraiture / Scribner’s cover (1895) Charles Dana Gibson

32. Victorian Illustration (1871 ) Frederick Walker/ (c. 1880-90’s) Gibson Girl - Charles Dana

33. Victorian Children’s Toy Books (1874 A.D.) Beauty & the Beast / Walter Crane

34. Victorian Children’s Book Illustrations (c. 1880’s) Kate Greenaway / Ralph Caldecott

35. Victorian Book Illustration (c. 1880’s) Three Jovial Horsemen / Hey Diddle Diddle - Ralph Caldecott

36. The Crystal Palace - great exhibition of 1851 (Joseph Paxton)

37. Surprise

38. Design Tools

39. How do you lead users through information by visual means?

40. Alignment Golden Rectangle Balance Consistency / Repetition Contrast Proximity White space Gestalt Some well-accepted principles of graphic design

41. What is the most important information? What should you see first? Second? hierarchy

42. Scale (size) Weight Figure/ground White space Position Texture Colour Value Design fundamentals that help provide visual contrast are:

43. figure/ground

45. proximity

47. weight, scale + texture

48. visual contrast

49. balance - symmetry

50. balance - asymmetry

51. American WWII production ad (c. 1941) Jean Carlu (USA)

52. Lithography - Odeon Records ad, (c. 1929 ) Jean Carlu

53. Most amateur designers think of a square as just a more convenient rectangle. You will quickly find that there are more interesting proportions than a square… golden section

54. Ratio: 5:3

55. golden section

57. rule of thirds

59. fin