1. PROSPECTS 88,639 APPLICANTS 8,869 ACCEPTED 5,204 ENROLLED 2,231 Freshman Class 2002 Admissions Cycle

2. PROSPECTS 88,639 Freshman Class 2002 Admissions Cycle

3. Prospect Timeline 4Mid FebMass mailing - H.S sophomores & juniors 4June-DecMailings, phone calls, emails 4Oct 31 Application Deadline for President’s Scholarship Competition 4Jan. 15 Final Application Deadline

4. Prospect Sources PSAT SEARCH MAILING TO 60,000+  HIGH SCHOOL JUNIORS –Georgia majority & minority Students –Non-Georgia majority & minority Students  HIGH SCHOOL SOPHOMORES –Georgia and Non-Georgia majority –Georgia and Non-Georgia minority

5. Prospect Sources l National Merit High Scorers l National Merit/Achievement Commended l National Merit / Achievement Semi-finalists l National Hispanic Recognition Program Finalists

6. Prospect Sources l SAT/ACT high scorers l Campus visitors l 2,115 vists (52% of visitors applied) l Governors Honors Program contacts l 249 high school seniors contacted (44% applied) l Who’s Who referrals l 544 high school students referred

7. l Peterson’s Guide referrals l 549 high school students referred  Personal Requests  Letters / telephone calls  3,882 high school seniors requested information  E-mail  7,143 high school seniors requested information  Georgia Certificate of Merit Winners  Top 5% of high school graduating class  4,049 students / received letters & viewbooks Prospect Sources

8.  MITE  PREP  High school visit contacts  College day / night contacts  4,714 high school seniors contacted  Group visitation programs  Preview Days  539 students (hs seniors only)  278 accepted  199 enrolled (72% of accepted) Prospect Sources

9.  Group visitation programs (cont.)  Women’s Program  617 high school seniors attended  Special group tours  Next Generation Party  53 high school seniors  21 accepted  17 enrolled Prospect Strategies

10.  Letter / Viewbook / Application  Targeted students  Personal requests  Telephone Calls / Emails  Women  Minorities  High Achievers Prospect Strategies

11.  Connect with Tech Invitations  Mailed to:  Women, minorities, high achievers, Georgia residents  Evaluation of program  700 high school seniors attended  568 accepted  370 enrolled (69% of accepted) Prospect Strategies

12. PROSPECTS 88,639 Freshman Class 2002 Admissions Cycle APPLICANTS 8,869

13. Applicant Timeline 4Oct 31 Admission application deadline for President’s Scholarship competition 4Jan 15Final admission application deadline 4Mar 1Financial aid application deadline

14.  Connect with Tech Invitations  Women  Minorities  High Achievers  Letters to legacies  High school visits Applicant Strategies

15.  College day / night programs  Financial aid / scholarship applications  Decision letters  Acceptance  Provisional admission for legacies  Provisional admission for Georgia residents  RETP  GTREP  Transfer program Applicant Strategies

16. l High school courses and grades l Standardized test scores l Academic Index –Recalculated high school GPA –Verbal SAT –Math SAT l Expanded Index –Academic Index + –Personal Statement / Essay Score –Leadership / Activities Score l Subjective data Admission Criteria

17. Admission Formulae  Academic Index –2.39300 +.85450*HSGPA +.00050*SATV +.00250*SATM  Expanded Index –3.00000 +.85450*HSGPA +.00050*SATV +.00250*SATM +.00525*LEAD +.01010*ESSAY

18. Admissions Office Staffing  Director  Sr. Associate Director  5 Assistant Directors (special respons- ibilities: African-American, Hispanic, Women, Transfers, Georgia)  2 Admissions Officers  5 Readers

19. Plus... Operations Staff  Info Systems Coordinator  Associate Director  Electronic Application Processor  6 Data Entry Staff  2 Phone Receptionists  1 Desk Receptionist

20. PROSPECTS 88,639 Freshman Class 2002 Admissions Cycle APPLICANTS 8,869 ACCEPTED 5,204

21. Accepted Student Timeline 4Mar 1Financial aid application deadline 4Mar 15Decision letters mailed 4April 1Financial aid/scholarship notification 4May 1 Admission & housing deposit deadline

22. Accepted Student Strategies l Letters –Women –Minorities –High achievers –Legacies –Parents  Home Reports (3)  Alumni Association Parents Committee l GT Clubs –Scholarships –Receptions

23. Accepted Student Strategies l Connect with Tech invitations l High school visits l College day / night programs l Chat room l Telephone calls / emails –Women –Minorities –High Achievers

24. l Special Recruiting Activities by Faculty –College of Sciences –Textiles –International Affairs –Nuclear Engineering –McMath’s Liberal Studies Letter –College of Engineering Accepted Student Strategies

25. PROSPECTS 88,639 Freshman Class 2002 Admissions Cycle APPLICANTS 8,869 ACCEPTED 5,204 ENROLLED 2,231

26. Enrolled Student Strategies l Focus groups l Telephone calls to “no shows” l Surveys l Learning Communities l Freshman Experience

27. Enrolled Student Strategies l New web site for accepted students who submit deposit –Password controlled –video clips of lectures –sample tests –sources of academic support –honor code –faculty tips

28. RECRUITING GOALS (from College and Institute Strategic Plans)

29. AT THE INSTITUTE LEVEL  Top five public institutions for average SAT  Increase % of women in student body to 35%  Increase % of minority students to 40%  Retain 92% of our freshmen

30. AT THE COLLEGE LEVEL  Architecture –Implement college-wide minority student recruitment and retention program  Computing –Increase % of freshman women to 20% and under-represented minorities to 12%

31. AT THE COLLEGE LEVEL (cont’d.)  Engineering –Best average SAT of entering freshmen among public universities –Enhance enrollments of high SAT/high achiever applicants –Increase female student population to 30% –Have 500 GTREP students

32. AT THE COLLEGE LEVEL (cont’d.)  Ivan Allen –Increase number of majors by improving recruitment of freshmen –Tie system for contacting and tracking potential students to admissions office procedures –Prepare undergraduate recruitment brochure –Increase racial and gender diversity (for parity with general population –Ensure HS student recruitment includes diversity focus

33. AT THE COLLEGE LEVEL (cont’d.)  Management –Attract high-caliber undergraduate students –Develop material about programs and activities and distribute to targeted audiences –Develop and use consistent themes and messages for marketing purlications –Attract more female and minority students to academic programs

34. AT THE COLLEGE LEVEL (cont’d.)  Sciences –Become more attractive to students through program enhancements and by provision of additional resources and opportunities –Provide information about the quality of its programs to appropriate external constituencies

35. AT THE ENROLLMENT SERVICES LEVEL  Maintain the academic quality of the incoming freshman class  Maintain the in-state/out-of-state percentages at 60/40  Increase the number of women  Increase the number of under-represented minority students  Provide smoother transition for transfer students