1. Listing Presentation Modeling
Presents
Listing Presentation Modeling

2. The first thing you need to know is that this is your personal presentation
Tools
Your Agent Bio or Profile
Windermere One Sheets
Windermere Listing PowerPoint Presentations
Your Windermere Office One Sheet
CMA
Elements from Robyn’s Professional Real Estate Selling Skills class
Type of Listing Presentation
Online laptop
Windermere Listing Book
Traditional
High Tech, High Touch
Or a combination

3. In order to get your personal bio started, you may want to use this form as the basis.
You can answer these questions and develop an approach to writing your bio.

4. You can find your office one sheet on Custom Xpress under Nevada only
You can find your office one sheet on Custom Xpress under Nevada only. There is one for each office in the Las Vegas Valley.

5. To find the tools you need, go to the WORC, Marketing, Presentation Toolkit

6. Here you will find the Introduction to the Toolkit

7. Here is the Listing Presentation overview!

8. Here is the Guide and the layout of Parts

9. Part I shares information about building blocks

10. Part 2 shows you how to do your Prospecting and the Pre-Listing Presentation

11. Here is the questionnaire that you will want to use to determine how motivated your seller is

12. Here is more information about your Prospecting and Pre-Listing Presentation

13. Part 3 walks you through your first encounter with the potential seller

14. Part 4 is the actual Listing Presentation

15. Part 5 will assist you in the presentation of the Listing package

16. This is a step by step process laid out for you

18. These will assist you in preparing the seller for getting the property ready to sell, as well as pricing it right!

19. This overpricing article is invaluable to you, particularly in this current market!

20. Here is information on wrapping up the appointment and having the seller sign the documents

21. Here is where you will find the already designed PowerPoint Presentations

22. You have 5 to choose from…use any or all This one is all about Windermere

23. Welcome to Windermere
Offices are locally owned and neighborhood oriented
Experienced agents and multi-faceted marketing programs for every market segment
Cutting-edge Web site and agent technology tools
Real estate industry leading Web site
Community commitment through the Windermere Foundation

24. Mission Statement We are committed to:
Windermere
Mission Statement
We are committed to:
Leadership in the real estate industry
The highest ethical standards
Uncompromising honesty and integrity
The best from and for Windermere people
The improvement of life in the neighborhoods we serve

25. Historical Timeline Windermere’s History at-a-glance
1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle.
1984: First ever Community Service Day
1989: Windermere Foundation created
1992: Windermere expands to Eastern WA
1994: Windermere expands to Idaho
1995: Windermere expands to Oregon

26. Historical Timeline Windermere’s History at-a-glance
1998: Windermere.com Web site redesigned and becomes industry leading site
2001: Windermere expands to California, Nevada, Montana and Arizona
2003: Windermere arrives in the Las Vegas Valley
2004: Windermere expands to Wyoming
2005: Windermere expands to Utah and offices total more than 250 with over 8000 agents in the West
2006: Windermere expands to Hawaii

27. The Leading Regional Real Estate Brand
in the West
Windermere at a glance
From REAL Trends 500 Report
Established
Number of offices 292
Number of agents 8,079
Total sales volume $35,628,664,004
From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.

28. Las Vegas Windermere Las Vegas Established 2004 Number of agents 200
Number of offices
Prestige Properties – Green Valley
Summerlin
Anthem Hills

29. Our Extended Family
With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.
Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.

30. Foundation Helping Homeless Families Created in 1989
Windermere
Foundation
Helping Homeless Families
Created in 1989
Supports programs that help homeless and low-income families
Every time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches it
My office supports Windermere Kids at the “Y” through the Foundation

31. Community Service Day Dedicated to the Community
Windermere
Community Service Day
Dedicated to the Community
One day each year, since 1984
All Windermere associates take off a day give back to the communities in which we live and work
Hands-on assistance to organizations in our community
This year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!

32. This one is about the Marketing Process. Very Important!

33. Sell Your Home How I Help You My responsibilities:
Explain basic real estate principles
Research your home’s value
Market your property
Negotiate the purchase
Help close the transaction

34. LJ Berarducci Professional Profile Experience Training
17 years experience in California, Washington and Nevada
Specializing in the listing and selling of homes in greater Las Vegas Valley
Training
Currently hold Broker’s License
Hold several designations including CRS, ABR, e-PRO

35. Network for You I’ll Maximize My
Drawing on the strength of the personal and professional network that I have built,
I will easily find qualified buyers for your home.

36. Coordinating
the Closing

37. I added this information on a 6% listing on a $250,000 home.
How I am
Compensated
I added this information on a 6% listing on a $250,000 home.
It startles owners!
Helping you sell your home is my top priority
I’m an independent contractor
I’m paid by commission only after a sale is complete
I retain only a portion of the total commission
15,000
7,500
3,750

38. Performance My Pledge of How I will serve you
How I will protect your best interests
How I will market your property
How I will communicate with you

39. This slide presentation is on a the Customized Marketing Plan

40. Your Property Marketing My customized marketing approach includes:
Preparing your home for sale
Maximizing advertising and marketing opportunities
Your property included on and the Multiple Listing Service for maximum exposure to potential buyers

41. Your Home Finding Buyers for Sources buyers use in their home search
Source: National Association of REALTORS®
2005 Profile of Home Buyers and Sellers

42. Attract Buyers Our Ads Advertising Strategy
I’ll evaluate the best ad placement options to target potential buyers of your property.
When needed, I’ll place effective ads that are clear, concise and compelling to buyers.

43. Our Home Page Put Your Home on Windermere.com
Local focus with global reach, receiving hundreds of thousands of unique visitors per month
Buyers using the myWindermere feature will receive an if your home is a match
Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.

44. My Home Page I’ll Put Your Home on greaterlasvegasvalley.com
I can set your home as a featured property on my home page.
Buyers using the myWindermere feature will receive an if your home is a match
Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and a mortgage calculator.

45. Photo Gallery Capture the interest of buyers
Windermere’s Exclusive
Photo Gallery
Capture the interest of buyers
Attract potential buyers with a virtual tour of your home— 24 hours a day.
Include multiple photos featuring exterior and interior— even multiple shots of one room.
360º Tours can also be attached to the Photo Gallery

46. Sell Homes Faster Open Houses Help
Before buyers purchase a home, they need to see it and picture themselves living in it.
Holding an open house can expose
your home to dozens of buyers in
one afternoon and help sell it faster.

47. Your Property Showing Strategies to target the most interested buyers:
Real estate agent previews
Controlled access to your property
Activity updates
Buyer qualification

48. Here is Slide Presentation regarding Pricing and Preparing your home for sale!

49. the best season to buy or sell.
When’s the Best Time to
Buy or Sell?
There are 2 of these slides: one is for the Northwest and one is for the Southwest. I selected the Southwest slide.
Any season can be
the best season to buy or sell.

50. Key Market Factors Recognizing We do not control: We can control:
Location
Competition
Market Conditions
We can control:
Condition of the house
Terms
Price

51. All of this information I pulled directly off of the MLS
Market Positioning
There are 1002 homes for sale
in your area (502), priced from
$249,900 to $9,450,000.
The total number of homes
currently on the market is 17,174
We don’t control: location, competition or timing.
We do control: condition, terms and price.
All of this information I pulled directly off of the MLS

52. Pricing Your Property Pricing strategy depends on market conditions
Best exposure during the first 3 to 5 weeks
Well-priced homes sell quickly
The longer a home is on the market, the lower the selling price
The “right” price attracts qualified buyers
Overpricing a property loses buyers that would purchase at the “right” price

53. Or add what you think is important in the market at the time
The 80/20 Rule
There are two
major factors in
selling your home:
80% Price
20% Effective Marketing
Or add what you think is important in the market at the time

54. If you are doing a listing presentation for a million $ plus home, you may want to use this slide presentation

55. Premier Luxury Properties
Windermere’s Premier Program for
Luxury Properties
The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market.
Premier

56. Premier Exceptional Properties An exceptional program for
Since its creation, we’ve developed a reputation for our:
Unparalleled expertise
Expansive network of agents experienced in the upscale market
Pioneering marketing strategies
Premier

57. Premier Special Expertise
Your sophisticated lifestyle requires
Special Expertise
I understand the cultured preferences of homebuyers and sellers in the upscale market.
I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods.
Premier

58. Premier Work for You How I will
I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage.
Premier

59. Premier LJ Berarducci Professional Profile Experience Training
17 years experience helping my clients buy and sell in California, Washington and Nevada
Specializing in luxury homes and estates
Training
Home Marketing Specialist
Hold several designations including CRS, ABR e-PRO
Premier

60. Premier Network for You
I’ll maximize my
Network for You
Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market.
Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home.
Premier

61. Premier Here for You My support team is
My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care.
Premier

62. Premier Distinctive Marketing Unique properties require
Only Windermere associates have access to the Premier program’s proven strategies to market your home.
The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties.
Premier

63. Premier Premier Living Our own luxury lifestyle magazine
Exclusive luxury lifestyle publication featuring stunning properties.
Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list.
Targeted mailing to upscale audiences.
Premier

64. Premier WindermerePremier.com
The home for upscale properties online
WindermerePremier.com
An enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property.
Premier

65. Premier WindermerePremier.com Online features include: Photo Gallery
The home for upscale properties online
WindermerePremier.com
Online features include:
Photo Gallery
Community profiles
Detailed property information
These features help create a marketing perspective for your property second only to an in-person tour.
Premier

66. Premier Logo and Signage Windermere’s Premier Program
Windermere has developed and refined a logo that has come to represent quality.
I can use this logo in all advertising and marketing pieces, helping to set your property apart.
Premier

67. Elegant and classic
Marketing Publications
Premier

68. Premier Luxury Properties Additional resources include:
Windermere’s Premier Program for
Luxury Properties
Additional resources include:
Direct mail lists to target specific buyers
Artists who can render a drawing of your home for use in special publications
Staging professionals who can help prepare your home ready for the market
Windermere Destinations marketing program and Web site for second and vacation homes
Premier

69. Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard Windermere Portfolio

70. Today’s Technology is Today’s Marketing
Remember:
Today’s Technology is Today’s Marketing