1. Jody Price Oromocto Fire Department

2. Departmental Overview
54 Member Composite Department
3 Management
20 Career Firefighters
30 Volunteer Firefighters
1 Administrative Assistant

3. Communities Serviced by OFD
Town of Oromocto Oromocto First Nation Burton Geary Lincoln Rusagonis/Waasis Maugerville/Sheffield

4. What do we do? Fire Suppression Water Rescue (Surface) Ice Rescue
Motor Vehicle Accidents
Off Road Rescue
Fire Prevention
Hazardous Materials (Operations Level)
Medical Assistance
Disaster Services/EMO
EMO Planning Coordination

5. How good communication can provide a community with an extremely effective response during emergencies.
10 Tips
The Good
The Bad
The Ugly

6. 1. Good Internal Communications The Leader
Starts with the person at the top.
The attitude of the Leader toward the EOC Committee sets the tone for how everyone else will support the plan and the EOC.
One of the most important things a Leader can do to support the EOC Committee is attend meetings and exercises
1. Good
Internal Communications
The Leader

7. 2. Good Internal Communications The Staff
Make sure the staff understand the importance of supporting the EOC Committee and the EOC.
One of the most discouraging things for the EOC Committee is lack of staff support.
Staff need to support:
- Plan Updates
- Meetings
- Training/Exercises
2. Good
Internal Communications
The Staff

8. 3a. Good External: Public Communications on multiple levels
Have multiple ways of communicating with your residents
Social Media
Standard Media
LED signs
Sentinel
Door-to-Door
3a. Good
External:
Public Communications on multiple levels

9. 3b. Good External: Working With Your Media Develop relationships
- Press Releases
- Tours of affected area
Feed them!
National vs Local Media
- Large Incidents
3b. Good
External:
Working With Your Media

10. Ensuring your community has multiple levels of communications to use during an emergency :
Land lines
Cell
Radios VHF/UHF/Trunk
Sentinel
Amateur Radio
Satellite
Social Media
4. Good
Ensure your Emergency Responders have multiple communication methods

11. 5. Good Using Social Media to your benefit Understand it Be on it
Monitor it – (dedicated person)
Stay ahead of it
Train on it
Set Policy on its use
5. Good
Using Social Media to your benefit

12. REOC Flood 2014 Message

16. 6. Good Having a Budget to Support EMO Programs
Ensure your EMO budget is sufficient to allow you to support your:
- Committee
- Plan
- EOC
Stand alone account, not blended into multiple department’s budgets
6. Good
Having a Budget to Support EMO Programs

17. 7. Bad Not Communicating with (outside) Partner Agencies
Having no contact with Partner Agencies until the Emergency.
The first time you exchange business cards shouldn’t be during the emergency.
Build Partner Agencies into your Plan and Committee.
Ie: Red Cross, Amateur Radio, School District, Major Employers
7. Bad
Not Communicating with (outside) Partner Agencies

18. 8. Bad Not having a Communications Plan
Not having all forms of Communications written into your plan.
Internal Communication
EOC, Responders
External
Public, Outside Agencies, Media
8. Bad
Not having a Communications Plan

19. 9. Bad Never using your EOC and/or Plan and not having AAR’s
If you have a prolonged incident
If you have an incident that exceeds your capabilities
Any incident – the more you activate the EOC and do After Action Reviews (de-brief) the stronger your Plan and EOC will become.
9. Bad
Never using your EOC and/or Plan and not having AAR’s
(After Action Reviews)

20. 10. Ugly Not Communicating Before During or After Emergencies
Stay ahead of potential emergencies (Meet, Plan, Go home, Wait)
Lack of Communication sent to:
EOC Committee
Staff
Public
Social Media
Media
Make sure we learn from our past experiences
If you don’t spend time supporting and communicating the Plan and EOC don’t think it will run perfect during a time of Crisis
10. Ugly
Not Communicating
Before
During or
After
Emergencies

21. For the Fire Chiefs New Fire Truck!
11. Ugly, Ugly
No Budget

22. Contact Information
Phone
Address
50 Miramichi Road
Oromocto, New Brunswick
E2V 1S2
Web site

23. Questions