1. ADVOCACY LET’S GET PRACTICAL JON ALLISON CARPENTER LIPPS & LELAND, LLP WWW.CARPENTERLIPPS.COM

2. JON ALLISON PARTNER, CARPENTER LIPPS & LELAND – PUBLIC POLICY & AFFAIRS PRACTICE MORE THAN 20 YEARS OF CAPITOL SQUARE EXPERIENCE LOBBY AND BEEN LOBBIED CHIEF OF STAFF AND LEGISLATIVE DIRECTOR FOR GOV. TAFT REPRESENT BUSINESSES, NON-PROFITS & COALITIONS DECENT HUSBAND AND FATHER OF TWO INCORRIGIBLE TEENAGERS

4. ADVOCACY: LET’S GET PRACTICAL THE CHALLENGE WE FACE ADVOCACY 101 WHERE DO NON-PROFITS FIT? PREPARING FOR THE INEVITABLE

5. THE CHALLENGE WE FACE

6. MEDICAL MARIJUANA LEGAL IN 20 STATES PLUS DC COLORADO AND WASHINGTON HAVE LEGALIZED RECREATIONAL USE IN 2014, VOTERS IN CA, AZ, OR AND AK WILL BE ASKED TO APPROVE RECREATIONAL USE US JUSTICE DEPT IS TAKING A PASS FORCES ARE GATHERING FOR AN OHIO 2014 BALLOT ISSUE

7. THE CHALLENGE WE FACE NO CERTAINTY THAT PRO-POT FOLKS WILL MAKE THE OHIO BALLLOT IN 2014 HOW DO WE ANTICIPATE WHAT THEY MAY DO AND PREPARE FOR A CAMPAIGN? CAN WE DO WITHOUT “CRYING WOLF?” WOULD BE A HUGE MISTAKE TO BE CAUGHT FLAT FOOTED WHEN THE INEVITABLE CAMPAIGN COMES TO OHIO

8. ADOVCACY 101 THINK ABOUT ADVOCACY AS A FOUR-LEGGED STOOL

9. ADVOCACY 101 FIRST LEG: DIRECT LOBBYING SECOND LEG: GRASSROOTS ADVOCACY- EDUCATION THIRD LEG: CAMPAIGN CONTRIBUTIONS FOURTH LEG:MEDIA – PUBLIC RELATIONS

10. LOBBYING VS. ADVOCACY LOBBYING: TAKING SPECIFIC ACTION ON A SPECIFIC PIECE OF LEGISLATION ADVOCACY: SHARING INFORMATION GENERALLY ABOUT AN ISSUE – EDUCATION – DISCUSSING POLICY OPTIONS AND CONSEQUENCES ASSOCIATED WITH POLICY DECISIONS

11. CONSIDERATIONS FOR NON- PROFITS LOBBYING: ALLOWED WITH LIMITS – IRS APPLIES “NO SUBSTANTIAL PART” TEST – TOO MANY DETAILS FOR THIS PRESENTATION – CONSULT YOUR COUNSEL – NOTE THAT IF YOUR NON-PROFIT WANTS TO LOBBY AND IMPACT LEGISLATION YOU MUST MAKE AN ELECTION AND FILE A FORM WITH THE IRS [501(H) ELECTION] ADVOCACY: GENERAL ADVOCACY AND EDUCATION ON PUBLIC POLICY MATTERS IS PERMISSIBLE AND WILL NOT JEOPARDIZE NON-PROFIT STATUS – WHEN YOU GET SPECIFIC ABOUT LEGISLATION YOU ARE HEADING TOWARD LOBBYING AND AWAY FROM ADVOCACY-- CAUTION

12. LET’S GET PRACTICAL ABOUT OH WHILE THERE IS LEGISLATION TO AUTHORIZE MEDICAL MARIJUANA, IT WON’T BE GOING ANYWHERE FAST THE REAL THREAT IS A BALLOT ISSUE FOR EITHER SCENARIO, EDUCATING POLICY MAKERS GENERALLY ABOUT THIS ISSUE IS SAFE AND THE RIGHT THING TO DO

13. SO WHAT IF OHIO HAS A MARIJUANA BALLOT ISSUE? NON-PROFITS MAY NOT ENGAGE IN PARTISAN ELECTIONS NON-PROFITS MAY ENGAGE THE PUBLIC ON BALLOT ISSUES YOU MAY EDUCATE THE PUBLIC ABOUT THE ISSUE YOU MAY SAY VOTE YES OR VOTE NO

14. PREPARING FOR THE INEVITABLE OHIO VOTERS WILL BE ASKED TO SUPPORT A MEDICIAL MARIJUANA BALLOT ISSUE—AS SOON AS THE BILLIONAIRES DECIDE IT’S THE RIGHT TIME ONE OF OUR GREATEST THREATS IS NOT BEING PREPARED AND FAILING TO PREPARE A FOUNDATION TO DEFEAT THE ISSUE

15. PREPARING FOR THE INEVITABLE 5 THINGS YOU CAN DO TODAY 1.GET YOUR ARGUMENTS IN ORDER – RESEARCH, DATA, TALKING POINTS,WHITE PAPERS, ETC. 2.GATHER YOUR ALLIES – CULTIVATE RELATIONSHIPS WITH PARTNERS WHO WILL BE IMPACTED AND KEEP THEM EDUCATED AND INFORMED – PREVENTION & TREATMENT COMMUNITIES, BUSINESSES, LAW ENFORCEMENT, FRIENDLY ELECTED OFFICIALS, ETC. 3.DON’T ASSUME THE TRADITIONAL MEDIA GETS IT – FEED THEM FACTS AND HELP THEM UNDERSTAND WHAT’S HAPPENING IN OTHER STATES

16. PREPARING FOR THE INEVITABLE 5 THINGS YOU CAN DO TODAY 4.TURN ON THE SOCIAL MEDIA – GROW YOUR NETWORK OF SUPPORTERS AND FEED THEM FACTS REGULALRY 5.BE DISCIPLINED AND EMPOWER SOMEONE TO BE IN CHARGE – HOPE IS NOT A PLAN – FORM YOUR STEERING COMMITTEE TO KEEP FOCUS AND PROVIDE THE ENERGY

17. Q&A JON ALLISON (614) 365-4100 ALLISON@CARPENTERLIPPS.COM