1. Media Studies GCSE Welcome to Year 10 Mrs. Laura Sparks (3) Mrs. Rosie Flower (2) 25/04/20151

2. Firstly...You will need to buy a coursework folder (bring this in next double lesson) It is your responsibility to look after this over the two year course You will also need to use a memory stick, so that you can back up all you coursework.

3. Welcome to Media Studies GCSE! EXAM 40% Unit 1: Investigating the Media Written Paper- 1 hr 30 mins – 60 marks At the end of the two year course (Y11 Summer Term) COURSEWORK 60% Unit 2: Understanding the Media Three assignments to be completed over the two year course I.Introductory assignment II.Cross-media assignment III.Practical production and evaluation

4. Introduction Welcome to GCSE Media Studies. You are about to embark on an exciting journey of discovery and learning. Let’s begin! 25/04/20154

5. Expectations First things first! As Media Studies is such a collaborative and often practical subject, it is essential that we all follow certain rules in (and out of) the classroom. These are purely common sense and are in place to ensure that everyone has a safe, happy and productive time here. 25/04/20155

6. Expectations I will be expected to: turn up on time. turn up on time. enter the room in an orderly fashion. enter the room in an orderly fashion. bring the correct equipment to every lesson. bring the correct equipment to every lesson. not speak when Mrs.Sparks –or anyone else -is talking to the class. not speak when Mrs.Sparks –or anyone else -is talking to the class. not eat, drink or chew not eat, drink or chew work in silence when asked to do so. work in silence when asked to do so. write neatly and clearly in your book/folders and underline all headings. write neatly and clearly in your book/folders and underline all headings. always try my hardest, whatever work is set. always try my hardest, whatever work is set. listen to other people’s ideas and contributions listen to other people’s ideas and contributions always ask to borrow equipment – and treat it with care. always ask to borrow equipment – and treat it with care. enjoy the subject! enjoy the subject! RESPECT EVERYONE! RESPECT EVERYONE! 25/04/20156

7. Individual Introductions I minute Tell us something about yourself e.g. where you are from, your family, pets, siblings, hobbies, what you did in the summer, etc. Tell us why you have chosen to take Media Studies GCSE 25/04/20157

8. What is the Media? So what is this subject all about? 'The media' refers to the different channels we use to communicate information in the everyday world. 'Media' is the plural of medium (of communication), and the main media are – Television – Magazines – Film – Radio – Advertising – Pop Music – Newspapers – Internet 25/04/20158

9. Why Media Studies? Write a paragraph telling me why you chose to take Media Studies GCSE, what sort of things you expect to do during the course and what you hope to gain from it. 25/04/20159

10. Your Favourite… MediaFavouriteReason Television programme Film Magazine Radio programme Advertisement Pop song Newspaper Internet site 10/09/201310

11. Key Concepts GCSE Media Studies uses four major concepts which form the basis of the subject content. Media Language: forms and conventions Institutions Audience Representation. 25/04/201511

12. What is Media Studies? Media Studies involves the close analysis of the images, sounds and text that we experience via the media. It is the study of individual media texts (such as films, TV shows, magazines, websites) and –W–Who made them ("institution")? –H–How they were made ("process")? –W–Why they were made ("purpose")? –W–Who they were made for ("audience")? –W–What rules were followed when making them ("conventions" and "genre")? –H–How do they show different groups (“representation”) These are known as Key Concepts 25/04/201512

13. What is Media Studies? As well as essays, research, and reports, Media Studies also involves practical work, where you learn the techniques involved for the production of your own media text. You might produce pop videos, TV commercials, magazine advertisements, computer animation, photo-essays and documentary videos. Media is a 'learn by doing' subject, and you compare your own experiences with what the 'professionals' go through. Most of our production in school is done digitally (i.e. using computers) and we have the latest software and equipment to help with this. 25/04/201513

14. What is Media Studies? Media Studies can be taken as a GCSE, AS or A-level course and many students go on to study it at university. Success in this subject comes from a combination of creativity and understanding. It is a unique fusion of practical and theoretical learning, which, although it can be hard work and very time consuming, is always rewarding. It's also a lot of fun - what other subject deals with your favourite movies, pop stars and TV programmes? 25/04/201514

15. Why is it so Important? As we progress into the 21st century, communications are becoming faster and faster and faster. Think of the millions of different media images you are bombarded with every day. It is as important now to be able to read and make sense of those images, as it has been to be able to read ordinary text. If you do not know how to read the messages coming at you from TV, the Internet, advertising etc, then you may become very lost in the modern world. You also need to have a good idea of how those messages are made, and who is making them, so that you may quickly become aware if someone (or some corporation!) is trying to manipulate your thoughts and feelings. 25/04/201515

16. Why is it so Important? Media Studies is also about appreciating the skill and creativity which goes into the production of media texts. Just as analysing the different techniques used in the creation of a poem or novel helps you appreciate the talent of the writer, so does learning about media techniques help you appreciate value the skill with words and pictures that the creators of a media text must possess. 10/09/201316

17. Why is it so Important? Media Studies also deals with the very latest ideas and products (new media technologies). Although you do need to have some understanding of the history of media (particularly how new technological developments have changed things), the focus of your studies is what is happening right now, buzzing round the airwaves of the globe. 10/09/201317

18. AQA Syllabus At a Glance Coursework – 50% of total marks Section A:3 assignments of 700-800 words Section B:practical production and supporting account Exam –50% of total marks 3 hours –4 tasks on a prescribed area. 10/09/201318

19. Assessment Objectives Knowledge and Understanding You must demonstrate your ability to: Use media terminology appropriately to describe theoretical concepts and production practices; Demonstrate a knowledge of mass media organisations, their structures including new technologies, output, the working practices and constraints under which they produce texts; Be aware of the impact of mass media on people’s lives and the formation of social attitudes 25/04/201519

20. Assessment Objectives Analysis and Interpretation Analyse and evaluate a range of media texts, their forms and conventions, including your own; Consider the implications of media representations of individuals, groups, events and issues; Explore the relationship between the production of media texts by institutions and their consumption by audiences. 25/04/201520

21. Assessment Objectives Production Skills Use practical skills to create, individually or as a group, a media production, demonstrating creativity and initiative in using available resources; Undertake a range of pre-production tasks such as research, scripting and storyboarding, and production tasks such as recording, editing and design. 25/04/201521

22. Assessment Objectives Quality of Written Communication In written work you will be required to: Present relevant information in a form that suits its purpose; Ensure that text is legible and that spelling, punctuation and grammar are accurate, so that meaning is clear. 25/04/201522

23. New terms All media (communication) reaches audiences through PLATFORMS or FORM. a media form is a description of the type, content or communication you are using to create the content. A platform is the technology used to deliver and access content. For example : 25/04/201523

24. The key platforms are: Print and Electronic Publishing Publishing including newspapers, comics, magazines etc. Moving Image Television including genre study, franchises, scheduling etc. Film covering features, shorts, trailers, production, distribution and exhibition as well as genre study Video including promotional, training and Corporate 25/04/201524

25. Radio including commercial, network, public broadcasting, community etc Web-based Technologies/New Media including Internet, web design, social networking,weblogs, v blogs, podcasts, gaming etc. 25/04/201525

26. Which platforms do you access? 25/04/201526

27. Good Luck You are here to enjoy and learn about the Media and how it affects us all. Enjoy it!! 25/04/201527