1. Book Business Then and Now

2. Short History of Bookbinding

3. Ancient Times First writing in Mesopotamia recorded on clay tablets Inscribed writing on stone — rise of the runic scripts Invention of papyrus and vellum allowed making of scrolls

4. Codex Codex refers to a book with individual pages Appears in the 1 st century C.E. Originally just groups of pages stab-sewn Later began using wooden cover boards

5. Invention of the Modern Book After the fall of the Roman Empire, literacy and books became confined to the clergy. Modern book was invented in the monasteries, written and bound by hand. Moveable type printing press made printing cheaper in the 15 th century, but bookbinding was still expensive.

6. Books in the Modern Age Mechanized book manufacture began in 1865 with the invention of the Smyth-sewing machine. In 1895, British publisher Penguin introduced first paperback books, the Penguin Classics Improvement in glue and paper technology lead to the “ quality paperback revolution ” in the 1950s.

7. Structure of a Book What Qualities to Look for in a Hardcover Pages sewn in folded signatures. Should be sewn down the center fold on to tapes or bands in the spine. Kettle Stitch

8. What Qualities to Look for in a Hardcover Rounding and Backing for Support Spine should be round not flat. Pages should be bent to form grooves for the cover boards.

9. What Qualities to Look for in a Hardcover

10. Headbands — not structurally significant Hollow spine prevents spine from creasing Cloth in spine for strength French Groove makes covers open easily

11. Styles of Binding

12. Case-bound

13. Library-bound

14. Flat-back

15. Single Section

16. Full Binding

17. Half Binding

18. Quarter Binding

19. Perfect Binding

21. The Publishing Industry Today

22. The “ Standard ” Publishing Deal Author royalties range 10%-30% (minus agent ’ s fees) Publisher gets 35%-15% to produce book Publishers sell through distributors

23. Distributor ’ s Terms Distributor gets 55% discount off the retail price. 90 day payment turnaround period Full refund for unsold and damaged books.

24. Break-down of an Average Publishing Deal

25. Self-Publishing Can make greater percent of book ’ s revenue Gives more control over the production of book Involves more financial risk than royalty publishing Can be avenue for interesting major publishers

26. What You Need to Publish

27. Pre-press Editor Typesetting Layout Cover Design

28. ISBN and Barcode ISBN number codes for the publisher, type of binding and name of book. EAN Barcode tells retailer about the book and the price.

29. Printing Print on Demand (POD) Choose paper: lightweight and opaque Halftones=pictures Offset vs. Digital Economies of Scale

30. Binding: Hardcovers Myth of the dust jacket More expensive, higher quality Can sometimes allow more profit than paperback

31. Binding: Paperback Cost efficient Not accepted in many libraries Doesn ’ t sell for as much money Usually gets higher volume sales

32. Copyrights Register with the Library of Congress Poor-man ’ s copyright Book titles not copyrighted Non-copyrightable: calendars, phonebooks, government documents etc. Retain all rights with self-publishing

33. Martin Publishing and Bindery Founded in 2004 Specializes in custom bookbinding and low volume publishing Check out our books currently at Borders: From the Bench, by Judge Randy T. Rogers; The Last Greatest Duet, by James McWeeney II

34. Martin Publishing and Bindery Coming soon: Anthology from the Revolutionary Era, edited by Matthew Martin; Miami University academic planners

35. Martin Publishing and Bindery Visit us on the web at www.martinbindery.com www.martinbindery.com Call me at 513.292.4785 Email me at matt@martinbindery.commatt@martinbindery.com