1. Leading Change @ Vestas
Vestas
VAME Business Academy
You’ll need:
piece puzzles
4-5 sets cloth gloves
flipcharts
markers
Change Communication Planner (1 for each attendee)

2. Leading Change @ Vestas
When you reflect on change at Vestas, which image best represents your thoughts and why?
• A gentle breeze
• A severe and violent thunderstorm
• An tree-cracking ice storm
• A ray of sunshine
• A pea soup fog
Leading Vestas
VAME Business Academy 2

3. Global Leadership Role Model - the three “gettings” as a balanced approach
How does LEADING CHANGE fit into the LRM?
Getting ahead
Driving the future
Making change essential
Understanding the business
Leading performance and projects
Building the organisation, team, function and knowledge
Getting along
Creating successful and long term relations inside and outside Vestas
Leading change by living change
Acting consistently and taking responsibility
Motivating people
Breaking down silos
Getting things done
Putting the right people in the right roles at the right time
Making change happen and stick
Striving for continuous improvements
Driving performance and projects
Developing capabilities
Leading Vestas
VAME Business Academy

4. Leading Change @ Vestas
“Homework” review
Our Iceberg is Melting by John Kotter
How Obama is Using the Science of Change
by Michael Grunwald
What are your thoughts on the readings?
Do we have major change initiatives happening right now?
Have they been rolled out effectively?
Did Vestas follow any discernable plan in rolling out the change?
What did you learn from the book and/or the article?
Leading Vestas
VAME Business Academy

5. Leading Change @ Vestas
Course Objectives
In this course, you will learn to:
Understand natural reactions to change
Recognize the effects of change on an organization
Maximize your organization success factors for dealing with change
Recognize and overcome resistance to change
Develop a plan for introducing, leading, and sustaining change
Leading Vestas
VAME Business Academy

6. Change in your Organization
“CHANGE is the only constant at Vestas”
How many times have you heard this?
Vestas is a growing company. As we grow, we change to make
things better, more efficient.
But change can be difficult.
What is a change you are experiencing right now? Discuss with a partner.
It’s YOUR job to make change easier, more popular.
HOW??
Leading Vestas
VAME Business Academy

7. Leading Change @ Vestas
Activity
Each team represents a work unit
Each puzzle represents a project in process
Your team’s goal is to put its puzzle together in time for delivery
to a customer
Your team will have 10 minutes to put the puzzle together
Each team member has a specific role in the process.
Separate class into teams of 4. Have each team work around 1 table.
Leading Vestas
VAME Business Academy

8. Leading Change @ Vestas
Activity
Framer – looks for border pieces and gives them to puzzle maker
to put together
Sorter- organizes the remaining puzzle pieces by color and gives them
to the puzzle maker to put together
Puzzle maker- Puts together the puzzle pieces- NOT allowed to look
for border pieces or sort pieces by color
Team leader- offer support and guidance, but cannot provide hands-on
help in assembling the puzzle
Don’t allow team members to mix roles!
I will be the Production Manager
Explain roles and assign or let them self-select for each team.
Give 2ish minutes before first stop, then 1-2 minutes thereafter.
Leading Vestas
VAME Business Academy

9. Leading Change @ Vestas
Activity
STOP!!
Safety regulation update
Need to talk to the Leaders
New safety equipment for team puzzle makers
No time to explain why new regulations are happening!
Pull leaders up to front of room, hand out one pair of cloth gloves to each. Explain that the Puzzle Makers are to wear the PPE from now on.
Leading Vestas
VAME Business Academy

10. Leading Change @ Vestas
Activity
STOP!!
Need to increase efficiency- rush order!!!!
Reassignment
Framer and sorter from each team move
to the team on the right (when facing table)
Don’t add any reasoning, just reassign.
Leading Vestas
VAME Business Academy

11. Leading Change @ Vestas
Activity
STOP!!
Need to improve productivity
Cross-training
Sorter becomes puzzle maker
Puzzle maker becomes framer
Framer becomes sorter
Don’t add any reasoning, just re-assign.
Leading Vestas
VAME Business Academy

12. Leading Change @ Vestas
Activity
STOP!!
Customer demand is critical
Deadline is moved up!
Leading Vestas
VAME Business Academy

13. Leading Change @ Vestas
Activity De-brief
How did you feel going through this process?
How did you feel when the leader told you about the changes?
Think of the changes you identified earlier.
Why are those changes occurring?
How do people feel about the change?
The way in which change is viewed and how it is communicated can
make a big difference in how readily people may accept and commit to it.
Flipchart responses to first 2 questions these are the effects of change on teams
Leading Vestas
VAME Business Academy

14. Leading Change @ Vestas
Responses to Change
People typically respond to change in a natural pattern. Each person will
move through the pattern at his/her own pace:
Disorientation: confusion & anxiety
Why is this happening?
What does it mean?
What do I do?
Reorientation: acceptance & control
What can I do to make this happen?
What are the issues and priorities?
What support do I need?
Integration: routine & habit
What else can I do to make this work?
What other improvements can be made?
Leading Vestas
VAME Business Academy

15. Leading Change @ Vestas
Responses to Change
How can we help our teams move through these steps?
Disorientation: confusion & anxiety
Why is this happening?
What does it mean?
What do I do?
Reorientation: acceptance & control
What can I do to make this happen?
What are the issues and priorities?
What support do I need?
Integration: routine & habit
What else can I do to make this work?
What other improvements can be made?
Divide class into 3 groups, assigning each group a step. Ask each group to flipchart:
1. what each step looks like and
2. the ways that they can help their employees with the step.
Give minutes, depending on discussion level. Then share as a class, gathering other ideas from other teams as well.
Leading Vestas
VAME Business Academy

16. Organizational Success Factors for Change
View change as an opportunity
Accept that people approach change differently
Gather and share information openly
Anticipate barriers
Prepare people
Lead by example
The more we can maximize the success factors,
the easier change can be.
Leading Vestas
VAME Business Academy

17. Change Communication Planner
The Change Communication Planner can help you prepare for changes, and increase your organizational success factors.
- go through guide, explaining each part
Leading Vestas
VAME Business Academy

18. Change Communication Planner
Think about a change your team is experiencing now or will experience in the near future.
Complete page 1 of your Change Communication Planner on your own.
Then share with a partner.
Give 5-10 minutes to work on their own, then 5-10 minutes to discuss. Ask anyone if they’re willing to share with the class. Discuss how being prepared for introducing change and implementing change can make change easier for your team.
Leading Vestas
VAME Business Academy

19. Leading Change @ Vestas
Resistance to Change
People naturally resist change
Resistance often occurs when people feel they can’t control
circumstances or predict the impacts on them
Even positive changes can lead to resistance
Discussing their resistance openly and honestly will help
you achieve more acceptance of the change
What are some of the things you wrote on your
Change Communication Planners about the
barriers to change?
Discuss as a class the barriers to change they came up with.
Leading Vestas
VAME Business Academy

20. Overcoming Resistance to Change
Recognize and talk about the changes and challenges
Ask and listen
Involve people in identifying new ways and solutions
Take actions to help people contribute to the new, and
support and reinforce those actions
Talk at the tables about the barriers to change written on the planners. Have them come up with potential solutions as a group. Allow 10ish minutes.
Leading Vestas
VAME Business Academy

21. Leading Change @ Vestas
Implementing Change
Make it CLEAR. Studies show that better information helps
us make better choices.
Make it EASY. Research also shows that people do what’s
easiest. Make it hassle-free.
Make it POPULAR. Appeal to conformity - we’re in this
together – be consistent – measure, report, reward.
Make it MANDATORY. It must be required for it to happen.
It is not optional.
Flipchart ideas for how to do these 4 things. Split into 4 teams. Give 10ish minutes then report out.
Leading Vestas
VAME Business Academy

22. Leading Change @ Vestas
Preparing for Change
Do you have a team of people around you to help you implement changes?
Obama has his advisors
Louis the Penguin has Alice, Buddy, the Professor, and Fred
Is it important to remind your team who the team really is?
How can you make the change popular?
How many people on your team think that the change is a good idea?
How many are against it?
What old rules are in the way of making the change happen that need to
be bent or thrown away?
How can you keep up momentum on the new way of doing things?
Leading Vestas
VAME Business Academy

23. Change Communication Planner
Thinking about the steps we just
discussed and the questions we went
over, complete page 2 of your
change Communication Planner.
Then share with a partner.
Make change CLEAR.
Give 5-10 minutes to complete planner, then 5-10 minutes to discuss. Ask someone to share with the class.
Make change EASY.
Make change POPULAR.
Make change MANDATORY.
Leading Vestas
VAME Business Academy

24. Leading Change @ Vestas
We’ve talked about…
Natural reactions to change
The effects of change on an organization
Organization success factors for dealing with change
Recognizing and overcoming resistance to change
How to introduce, lead, and sustain change (the 4 steps)
Review the 3 reactions to change: disorientation, reorientation, integration.
Have them name some organization success factors:
view change as an opportunity
accept that people approach change differently
gather and share information openly
anticipate barriers
prepare people
lead by example
Review how to overcome change:
recognize & talk about changes & challenges
ask & listen
involve people
help people contribute to the new, & support & reinforce their actions when they do
Implementing change:
Make it Clear
Easy
Popular
Mandatory
Leading Vestas
VAME Business Academy

25. Leading Change @ Vestas
How will you implement change going forward?
Leading Vestas
VAME Business Academy

26. Leading Change @ Vestas
Thank you
Leading Vestas