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Published byTori Wagster Modified over 9 years ago
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Jonathan Waite Low Carbon Behaviours Scottish Government Influencing Low Carbon Behaviours
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low carbon technology low carbon behaviours … BUSINESS AS USUAL is not an option Context - we need both:
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Households – GHG footprint and key behaviours Housing 29% Transport 29% Food 20% Consumer Items 14% Other 6% Home Energy Travel Food Consumption
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Low Carbon Behaviours Set
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CHALLENGES – REBOUND EFFECT
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Individual: influencing the motivations of individual consumers (including attitudes and perceived costs/benefits) to shape behaviour Social: the social norms, cultural conventions and shared understandings of consumer practices Material: the technologies and infrastructures that enable and constrain ways of behaving ISM – combining approaches
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At individual level: make it easy (make the sustainable choice the default choice) At social level: build common cause (values) and support positive social norms At material level: help in the creation of technology and hard infrastructure and reconfigure soft infrastructure to drive change forward. How does ISM approach translate into action?
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ISM applied to... recycling INDIVIDUAL CONTEXT ATTITUDES SOCIAL CONTEXT NORMS MATERIAL CONTEXT SCHEDULES
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Raising Awareness
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‘Too Good To Waste’
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Behaviours Framework Update 2013 ISM Progress Report Low Carbon Behaviours – key data for Scotland 2014 ISM initiatives Key data update Greener Together
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Vision of a Low Carbon Scotland
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Developing a Low Carbon Vision
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