1. © 2009 VMware Inc. All rights reserved Confidential The Path to Hybrid Cloud Amanda Blevins VMware, Senior Systems Engineer ablevins@vmware.com

2. 2 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011 Next Steps

3. 3 Confidential Enterprise Challenges With Public Clouds Public infrastructure clouds On-demand commodity servers Cost effective Incompatible with my existing stuff Insecure and hard to audit Difficult to manage Enterprise challenges Deliver more business value, faster Spend less on “plumbing” Maintain secure, compliant environment Evolve legacy applications

4. 4 Confidential Delivering IT Services - Today Traditional Management Dedicated, STATIC, complex silos Oversize hardware to handle peak loads, hence, significantly underutilized. Too many tools means change is risky, slow, and manual. DR? BUT, Ownership/cost is clear Fixed-cost IT model Troubleshooting, tuning, QoS per Application/stack App Stack A App Stack B DB2 App Stack C Process A Process B Process C

5. 5 Confidential IT must respond to custom requests and LOBs face queues Users May I have three different application/ email/ access rights please?  Approval processes and queues  Custom requests strain IT  Hardware acquisition  Infrastructure deployment  Manual planning and provisioning  Difficult capacity management  Approval processes and queues  Custom requests strain IT  Hardware acquisition  Infrastructure deployment  Manual planning and provisioning  Difficult capacity management Infrastructure Admin I have 100 new employees starting on Monday

6. 6 Confidential A fundamental shift in delivering IT Services - Tomorrow Cloud Management Converged Datacenter - Higher utilization of shared physical resources Variable, consumption-based cost model Standardized “menu” of Service Offerings Preconfigured VM templates, LAMP/Dev stacks, etc Simplification Fewer tools. Easier to manage infrastructure leads to increased automation Additional layers of abstraction – QoS, troubleshooting, tuning challenges Compute factory Service catalog Apps vApp Resource Pools vSphere vApp

7. 7 Confidential Granting self-service access reduces dependency on IT Cloud Admin End User or IT Representative VMware vSphere  Self-Service Portal  Standardization with central catalog of templates and media  No overprovisioning with feeling of infinite resources  Self-Service Portal  Standardization with central catalog of templates and media  No overprovisioning with feeling of infinite resources VMware vCloud Director & Third Party Cloud Provider

8. 8 Confidential Enterprise Hybrid Cloud Requirements – Best of Both Worlds Agility with Reliable Performance On-demand provisioning of virtual servers Fast scale up at reasonable cost Predictable, consistent SLAs Application Portability Compatible with existing workloads Globally consistent service across providers Security Secure & auditable cloud infrastructure Secure apps and user access

9. 9 Confidential Optimize not only how IT is delivered and managed, but also how it is consumed  Increase business agility by empowering users to self-deploy services with the click of a button  Maintain security and control over multi-tenant environments with user controls and VMware vShield  Reduce costs by efficiently delivering resources to internal organizations as available and secure virtual datacenters  Leverage existing investments and open standards to ensure interoperability and application and performance portability between clouds VMware vCloud securely drives agility and efficiency Consuming Infrastructure as a Service Producing Infrastructure as a Service

10. 10 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011 Next Steps

11. 11 Confidential Cloud Application Platform End User Computing Secure Manageable Open Management Security Compliance Management Security Compliance Management Security Compliance Cloud Application Platform End User Computing Virtualization & Cloud Management: VMware Approach VMware Management Solutions IT Business Management Orchestrate cloud processes - simple & lightweight Manage private cloud requests Meter and allocate costs IT Business Management Orchestrate cloud processes - simple & lightweight Manage private cloud requests Meter and allocate costs Infrastructure & Operations Management Create a zero-touch, compliant infrastructure Build automation into platform Deliver self-service through policy-driven control Application Management Encapsulate applications into containers with vApps Assure application portability & performance Establish service contracts with infrastructure Application Management Encapsulate applications into containers with vApps Assure application portability & performance Establish service contracts with infrastructure End-User Computing Management Provision & deploy desktops rapidly Manage workstation images simply Deliver virtualized applications to desktop End-User Computing Management Provision & deploy desktops rapidly Manage workstation images simply Deliver virtualized applications to desktop

12. 12 Confidential Internal Product and Solutions for IT as a Service Map VMware vSphere: Foundation for Cloud Computing vCenter vShield vCloud vCloud Datacenter vCloud Express Application Mobility vCloud Powered Public Clouds Independent Public Clouds Application Access SaaS Applications Other SaaS Providers View Thin App Zimbra End-User Computing Application Portability Spring vFabric vFabric Hyperic vmForce Oher PaaS Partners Google App Engine Other cloud infrastructure providers Cloud Application Platform Cloud Infrastructure and Management Secure Private Cloud vCloud Solutions vCloud Products vSphere-as-a-Service

13. 13 Confidential Apps Enterprise Hybrid Cloud Computing – Your Cloud Cloud Infrastructure Apps Cloud Infrastructure Management Security VMware vCloud Powered Services  VMware compatible cloud service  Common management Cloud Computing Moves from a Technology Discussion to a Business Decision vCloud Powered Service Provider Private Cloud

14. 14 Confidential Within IaaS, VMware Offers a Robust Set of Product and Solutions Private Cloud Portability Service Consumption vCloud Request Manager vCenter Chargeback Service Delivery vCloud Director Security and Compliance vShield Security Family vCenter Configuration Manager Resource Management vSphere vCenter Management Family Public Cloud Cross-Cloud Standards vCloud API Open Virtualization Format Cross-Cloud Management vCloud Connector Enterprise Hybrid Cloud vCloud Powered Broad array of VMware-compatible clouds for any business need vCloud Datacenter Security & performance for enterprises vCloud Express Rapid, credit card payment for developers Co-Branded vCloud Services

15. 15 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011 Next Steps

16. 16 Confidential Enterprise Hybrid Cloud Use Cases Your Cloud Lab Management for Test and Development Extending Infrastructure to the Business Offering Infrastructure to Customers Multi-Tenancy and Datacenter Consolidation Elasticity and Pathway to the Hybrid Cloud Each Implemented by VMware Customers

17. 17 Confidential Companies Typically Approach the Cloud One Step at a Time Cloud Interested Cloud Ready Early Private Cloud Mature Private Cloud Hybrid Cloud Public Cloud Experimentation Public Cloud Adoption and Commitment

18. 18 Confidential In the cloud, IT becomes a service provider to the business  IT becomes a service provider, enabling true business agility  Users are given an alternative to the public clouds, eliminating the need for unauthorized deployments  Achieve the benefits of cloud computing without sacrificing security or control Self-Service Service Catalog

19. 19 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011  VMware vCloud Director Overview Next Steps

20. 20 Confidential vCloud API Public Clouds Programmatic Control and Integrations VMware vCloud Director  Builds on vSphere and scales up to 10,000 VMs and 25 vCenter Servers  Creates virtual datacenters, by pooling resources into new units of consumption  Securely enables the cloud with vShield, LDAP authentication, and RBAC  Provides self-service portals and standardized infrastructure catalogs  Isolates users into organizations with unique catalogs, policies, and LDAP vCloud Director builds on vSphere to transform IT  vCloud API enables inter-cloud portability, programmatic control, and integrations IT Users Organization 1Organization m Secure Private Cloud VMware vShield VMware vCenter Server VMware vCenter Server VMware vSphere VMware vCenter Server VMware vSphere User Portals Virtual Datacenter n (Silver) Virtual Datacenter 1 (Gold) SecurityCatalogs

21. 21 Confidential Users given direct, on-demand access to infrastructure services  Three ways to connect Direct access through web-based user portals Integrate into IT workflows and request processes Programmatic access through vCloud API  Delegated controls Basic VM operations, including provisioning and deprovisioning Move vApp to new VDC Customize the guest OS Adjust resource guarantees  Yet, IT never loses control

22. 22 Confidential Users deploy standard services from central catalogs  Direct access to catalogs through self-service portal  Catalogs contain templates, vApps, and Media  Catalogs can be customized by organization Users can be given permission to create organization-wide catalogs Organizations can be given permission to create datacenter- wide catalogs Linux Templates Windows Templates Weblogic vApps Basic Media Catalog Oracle vApps Premium Media Catalog

23. 23 Confidential Users have an isolated infrastructure sandbox  Organization Virtual Datacenters are isolated resource pools dedicated to an organization  Logical abstraction between application and underlying hardware  Access without risk of exceeding capacity, bothering “neighbors,” or creating security issues  Can be offered at a predefined SLA with corresponding costs Organization Virtual Datacenter 1 Organization Virtual Datacenter 2 Organization Virtual Datacenter 3 Infrastructure Service Catalog Organization Virtual Datacenter 1 R&D Organization Finance Organization

24. 24 Confidential VMware vCloud Director To make this possible, cloud requires new resource abstractions Secure Private Cloud Organization: MarketingOrganization: Finance Organization VDCsCatalogs Organization VDCsCatalogs VMware vSphere VMware vCenter Server Resource PoolsDatastoresPort Groups (Gold) (Bronze) Provider Virtual Datacenters (Silver) Users & Policies

25. 25 Confidential Automating routine tasks further reduces costs  Infrastructure Automation Built-in VMware vCloud Director Rapid Provisioning Network Configuration  Business Level Automation Leveraging the APIs and… VMware vCenter  Orchestrator VMware vCloud Request Manager Third party orchestration and service management software Automate routine tasks Build ITIL workflows Script complex operations VM Request Policy

26. 26 Confidential Integrates with your existing management software  The vCloud API is the cornerstone for delivering a rich ecosystem with best-of- breed ISV’s and Service providers  Existing customer investments in automation tools and workflows can easily be integrated into vCD via the vCloud API 3 rd Party Mgmt Solution VMware vCloud Director VMware vSphere

27. 27 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011  VMware vShield Security Products Next Steps

28. 28 Confidential 2010 – Introducing vShield Security Securing the Private Cloud End to End: from the Edge to the Endpoint Edge vShield Edge 1.0 Secure the edge of the virtual datacenter Security Zone vShield App 1.0 and Zones Application protection from network based threats Endpoint = VM vShield Endpoint 1.0 Enables offloaded anti-virus Virtual Datacenter 1 Virtual Datacenter 2 DMZ PCI compliant HIPAA compliant WebView VMware vShield VMware vShield VMware vShield Manager

29. 29 Confidential Integrated vShield features simplify security and compliance  vShield for vCloud Director is a virtual appliance providing essential perimeter network and security services including: Port-level stateful firewall Network Address Translation DHCP services  Enables fast, secure and automated provisioning of multitenant Org VDCs in private and public clouds DHCP Services firewall vShield

30. 30 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011  VMware vCenter Chargeback Overview Next Steps

31. 31 Confidential Leases, quotas, and a PAYG model ensures responsibility  vCloud Director controls Leases: Set maximum time period VMs can exist; IT can select renewal policies Quotas: Maximum number of VMs per user within in organization  vCenter Chargeback works with VMware vCloud Director to provide cost visibility Costing hierarchies are automatically created based on vCloud Director vCloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed VMware vSphere

32. 32 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011  VMware vCloud Request Manager Overview Next Steps

33. 33 Confidential What is vCloud Request Manager? Add sophisticated workflow driven approvals processes to provisioning requests. 1. Provisioning with Approvals Automatically track software license usage in the cloud. 2. Software License Tracking Simplify the creation of “Organizations” and enforce standardization through “Blueprints”. 3. Policy Based Cloud Partitioning Enhanced Governance and Control of vCloud Director based Private Clouds.

34. 34 Confidential How Does vCloud Request Manager Work? Cloud Administrator Cloud Consumer Element Management Approver(s)

35. 35 Confidential Agenda Motivation for the Private or Hybrid Cloud VMware vCloud Family Introduction Use Cases and Customer Success Stories Key Products and Offerings in 2011  VMware vCloud Public Cloud Solutions Next Steps

36. 36 Confidential Leverage a VMware Service Provider to Fully Realize Hybrid Cloud  Get the full benefits of Enterprise Hybrid cloud by leveraging the resources of a VMware based Service Provider  If your LOBs are looking to use a commodity public cloud, steer them to a vCloud Powered cloud service  Two service badges indicate what technology is inside  Two co-branded services jointly architected with VMware for different users and use cases For VM hosting Service runs on VMware vSphere VMware Virtualized VMware compatible cloud service Service runs on vSphere and vCloud Director Delivers increased agility, reduced costs, IT control, application portability. vCloud Powered Software developer-focused cloud service Credit card billed pay-for-use vCloud Express Enterprise IT focused cloud service Globally consistent, VMware certified, to meet enterprise security and performance requirements vCloud Datacenter

37. 37 Confidential VMware vCloud Service Providers VMware based hybrid clouds delivered by leading service providers VMware based hybrid clouds delivered by leading service providers

38. 38 Confidential VMware vCloud Connector provides a single console to view and manage both internal and external cloud infrastructure

39. 39 Confidential The cloud computing journey requires a holistic approach... Process Project management methodology and SDLC to leverage virtualization and cloud technology People Staff trained in virtualization and cloud computing Technology Service-based architecture with “cost arbitrage ”

40. 40 Confidential Next Steps… I Would Like to Manage a Cloud: 1. Create a service portal & catalog 2. Automate service requests & workflows 3. Account, monitor and chargeback costs

41. 41 Confidential Other VMware Tools to manage your cloud workloads... Motivation for the Private or Hybrid Cloud  VMware vCloud Family Introduction  Use Cases and Customer Success Stories  Key Products and Offerings in 2011  Next Steps vCenter Operations vCenter Configuration Manager CapacityIQ

42. 42 Confidential VMware vCenter Operations Editions vCenter Operations Enterprise + Full Configuration & Compliance Management + Other VMware & 3 rd Party Integrations (View, management, servers, storage) Non-VMware (incl. physical) environments vCenter Operations Advanced + Capacity Planning VMware Cloud / vCenter vSphere vCenter Operations Standard Performance Real-time Capacity Configuration Change

43. 43 Confidential Understanding the vCenter Operations Editions vCenter Operations Standard Edition vCenter Operations Enterprise - Standalone Data SourcesvCenter x 1 Any 3 rd party monitoring tools’ time series data Change events Multiple vCenter Servers ObjectsvCenter Objects (i.e.) Data Centers Clusters ESX Hosts Datastores VMs x 500 Unlimited Scope (i.e.) Applications Network Infrastructure Storage Hosts (ESX, Win, Linux, etc) VMs UsersInfrastructure (e.g. VI Admins)Operations, Infrastructure, Application Teams, Business Owners, CxOs Dynamic ThresholdsYes Performance Root CauseYes Proactive AlertingNoYes Customizable DashboardsNoYes NotificationsNoYes Scope Function

44. 44 Confidential Performance dashboard based on self-learning analytics Visualize environment performance in three unique dimensions Simple, actionable scores that indicate overall performance Highlights resources that are deviating from “normal” behaviour

45. 45 Confidential  One Source of Truth Across the Enterprise  Health - Objective measure of performance based on underlying level of abnormal behavior  Analytics provide a Health score for any resource or grouping A single Server, Device, Resource Entire Tier or Silo Entire Application or Service Entire Datacenter Any Arbitrary Group of Resources Dynamic Performance Dashboards – Health Scores “How is our world doing?”

46. 46 Confidential vCenter Configuration Manager Overview Achieve continuous compliance to regulations, best practices, and security guidelines Avoid configuration drift across virtual and physical servers, workstations, and desktops. Harden environment to diminish security threats and breaches, eliminate costly audit violations

47. 47 Confidential Type: Planned, Controlled Updates and fixes Infrastructure changes Component patches Standard Build Standard Build New Build New Build Actual Build Actual Build Type: Unplanned, Uncontrolled User Changes Unapproved Admin Change Exploits Shadow IT vCM - Understanding Pervasive Change Origin: LOB, Operations Origin: End Users, Developers, Suppliers

48. 48 Confidential ANALYZE COMPLIANCE PLAN REMEDIATE DISCOVERY & CHANGE VERIFY UNIXLINUXWINDOWS vCenter Configuration Manager (VCM) - Solution Overview Discover hundreds of Physical, Virtual, OS and Application parameters to build a repository and of Configuration Information for thousands of OS instances and progressively track point in time configuration change, including file integrity monitoring`. Quickly analyze on every instance against known patches and compliance factors to understand your risk position. Enterprise System Reporting on the optimization and security posture of all systems within the enterprise. Asset classification allows the analysis and reporting to quickly understand where the most value can be achieved in the shortest amount of time – Decision Support. SCM has the ability to “Right-Click Fix” or auto remediate non-compliance or mis-configurations. Verify the remediation and optimization schedules are producing positive outcomes for the organization. REPORT

49. 49 Confidential Capacity IQ - Capacity Modeling  Impact analysis of capacity changes  Based on What-If modeling scenarios: simulated set of changes in capacity demand or supply Historical resource trends  Virtualization-awareness Recognizes VMware HA- and DRS-enabled clusters, and factors those into the predictions What if I add more VMs? Is there enough capacity? Cluster 1Cluster 2Cluster 3 VMware Infrastructure ???

50. 50 Confidential vCenter CapacityIQ 1.5 – Key New Features  Storage Analytics Disk space and disk I/O trending New dashboards and views for storage analysis and trending  Resource Optimization Storage aware workload modeling and “what if” scenarios to forecast future capacity needs Outlier detection and filtering capabilities for improved analytics in very complex and dynamic environments (e.g. batch workloads) Identify stressed and underutilized hosts and clusters  Scheduled Reports Report scheduling with email capabilities for automated delivery of capacity utilization and optimization reports

51. 51 Confidential How VMware simplifies Capacity Management Deliver the right capacity at the right time!  When will I run out of capacity?  What if I add, remove, reconfigure capacity?  Can I defer infrastructure investments? Forecast  How can we use my resources more efficiently?  What VMs should be right-sized?  Can I reclaim over-provisioned or unused capacity? Optimize  What are my historical utilization trends?  What resources have been requested vs. needed?  How many more VMs will fit in my current VI? Analyze

52. 52 Confidential Capacity Optimization  Identify and Reclaim Inefficient, Unused Capacity Right-size or decommission unused or inefficient VMs Use the capacity modeling to predict the savings Eliminate waste and reduce costs in your organization

53. 53 Confidential Idle and Powered-Off VMs  Idle Capacity Idle VMs: VM has consistently low resource utilization over a long period of time Powered-Off VMs: VM has been powered off over a long period of time Zzz...

54. 54 Confidential Oversized and Undersized VMs Demand Capacity VM Sizing Opportunities Oversized VMs: VM has been allocated more capacity than it needs Undersized VMs: VM needs more capacity than it has been allocated

55. 55 Confidential Stressed and Underused Hosts and Clusters Demand Capacity Hosts and Clusters Sizing Opportunities Stressed Hosts and Clusters: Need more capacity than it has been allocated Underused Hosts and Clusters: VM has been allocated more capacity than it needs

56. 56 Confidential How VMware simplifies Capacity Management Deliver the right capacity at the right time!  When will I run out of capacity?  What if I add, remove, reconfigure capacity?  Can I defer infrastructure investments? Forecast  How can we use my resources more efficiently?  What VMs should be right-sized?  Can I reclaim over-provisioned or unused capacity? Optimize  What are my historical utilization trends?  What resources have been requested vs. needed?  How many more VMs will fit in my current VI? Analyze

57. 57 Confidential Disk Space Aware What-If Modeling  Perform “What-If” Impact Analysis to Model Effect of Capacity Changes Hosts/Datastores Virtual Machines Hosts Virtual Machines

58. 58 Confidential Capacity Modeling – Adding VMs Specify configuration to model your capacity changes VM count, CPU,memory and storage configuration Average CPU,memory, disk utilization for VMs Provides small, medium and large reference configurations based on current environment

59. 59 Confidential Capacity Modeling – Adding VMs Specify configuration based on existing VM Profiles Provides a list of existing VMs with current capacity usage Select reference VM profile and provide VM count Provides small and large host configurations for reference

60. 60 Confidential Capacity Modeling – Removing VMs Specify configuration based on existing VM Profiles Provides a list of existing VMs with current capacity usage Select VMs to be removed Provides small and large host configurations for reference

61. 61 Confidential Capacity Modeling – Adding Hosts Specify configuration to model your capacity changes Host count, CPU and memory configuration Provides small, medium and large reference configurations based on current environment

62. 62 Confidential Capacity Modeling – Changing Hosts Model hardware refresh cycles or host configuration change Host count, CPU and memory configuration Provides small, medium and large reference configurations based on current environment

63. 63 Confidential Capacity Modeling – Removing Hosts Specify configuration based on existing Hosts Provides a list of existing Hosts with current capacity usage Select Hosts to be removed Provides small and large host configurations for reference

64. 64 Confidential Capacity Modeling Results Multiple Host and VM What-If scenarios can be modeled Virtual Machine Capacity – Trend View displays results Up to five scenarios can be modeled Compare or combine scenario results