1. Technology Communications
Dawn Robertson
Vice President, IR Communications
Marriott International
April 10, 2008
Marriott International Confidential and Proprietary Information

2. Marriott International
Nearly 3,000 properties worldwide
68 countries & territories
151,000 associates
2007 sales from continuing operations $13B

3. Information Resources (IR)
1,350 associates worldwide
Four major organizations within IR
IR Application Services
IR Shared Services
IR Global Field Services
Office of CIO
Finance & Management Services
Technology Communications
Human Resources
Business Consultancy

4. Technology Communications
Internal Communications
External Communications
Marketing Technology
At Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by technology.

5. Internal Communications
Communicate technology-related changes, impacts and overall business value across the Marriott enterprise
Communications and Change Management
Information Resources Programs
Representation on Marriott Councils
Executive Presentation Support
Annual Technology Satisfaction Survey

6. External Communications
Manage technology-related statements to the news media, and communicate overall business value to external audiences
Media Relations
Vendor Publicity Requests
Survey Management
Executive Presentation Support

7. Marketing Technology
Drive technology value messaging through all communications efforts and channels
Internal Communications
External Recognition
CIO 100
InformationWeek 500
Computerworld’s Best Places to Work in IT
Formal “Marketing” Campaign driven by Leadership’s Shared MBOs

8. Marketing Technology IR Shared MBO: Technology Awareness
Create a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.

9. Marketing Technology Steps to Achieve IR Shared MBO
1. Created directional statements
Above Property Solutions
Agile Designs
Personalized Connectivity
2. Developed suite of tools with value messaging
One Pager
Video
Presentation Templates

10. Marketing Technology 3. Identified primary audiences and key venues
IR Associates
Internal Business Partners
Owners and Franchisees
Market
4. Trained Spokespeople
5. Delivered message

11. Marketing Technology
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12. Marketing Technology
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13. Marketing Technology Success Indicators Tracking of touch points
Technology Satisfaction Survey results
Budget table discussions
Mindset of IR associates and business

14. Marketing Technology
What’s next…

15. Summary Focus on business value Develop meaningful, usable tools
Educate leadership and associates
Deliver message

16. Questions?
Thank you!