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A SYMMETRIC I NFORMATION Managerial Economics Jack Wu
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NTUC I NCOME : P REMIUMS FOR $200,000 L IFE I NSURANCE femalemale civil servant group policy maximum coverage limit no medical exam $240 individual policy no maximum coverage medical exam required $991$1849
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I MPERFECT /A SYMMETRIC I NFORMATION imperfect information – absence of certain knowledge (uncertainty) asymmetric information -- one party has better information than the other party with worse information also suffers from imperfect information
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R ISK uncertainty about benefit or cost arises from imperfect information risk-averse person prefers certain payment to uncertain payments with same expected value risk-averse person will buy insurance
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0 2 3 5 7 8 1238 supply of good vintage combined supply of good and bad vintage actual demand (marginal benefit) demand (marginal benefit) for good vintage Quantity (Thousand cases a month) Price (Hundred $ per case) WINE MARKET EQUILIBRIUM, I
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WINE MARKET EQUILIBRIUM, II actual demand = combined supply of good and bad at equilibrium price actual marginal benefit (adjusted for prob of getting bad vintage) = price actual marginal cost (of good vintage) = price
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A DVERSE S ELECTION economic inefficiency possible market failure
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0 2 8 F8 c d combined supply of good and bad vintages actual demand (marginal benefit) demand (marginal benefit) for good vintage Quantity (Thousand cases a month) Price (Hundred $ per case) MARKET FAILURE, I
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M ARKET F AILURE, II conventional market: when supply exceeds demand, lower price restores equilibrium wine market with adverse selection: lower price drives out better vintages, leaving even worse adverse selection
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L IFE I NSURANCE, I Coverage = $200,000 for 43 year-old male NTUC Income Singapore Pacific Century Hong Kong Group policy$240$212 Individual (non- smoker) $1849$466 Individual (smoker)$1849$1120
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L IFE I NSURANCE, II group policy avoids adverse selection individual policy attracts adverse selection no maximum policy coverage medical examination required
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A PPRAISAL characteristic is objectively verifiable potential gain covers appraisal cost
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less informed party indirectly elicits other party’s characteristic through structured choice better informed party must be differentially sensitive to the choice S CREENING
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W HO ’ S THE REAL MOTHER ? Solomon: “ Divide the living child into two, and give half to the one, and half to the other. ” Woman whose son was alive: “ give her the living child, and by no means slay it. ” Other woman: “ It shall be neither mine nor yours; divide it. ”
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I NDIRECT S EGMENT D ISCRIMINATION restricted vis-a-vis unrestricted air fares separate cable channels vis- à -vis bundle cents-off coupons
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M ULTIPLE A SYMMETRIES screening mechanisms may conflict example -- auto insurance policy: higher deductible screens out bad drivers screens out more risk-averse
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A UCTION auctions to sell: seller doesn ’ t know buyers ’ valuations auctions to buy: buyer doesn ’ t know sellers ’ costs use competitive pressure to force bidders to reveal their information
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A UCTION M ETHODS open/sealed bidding discriminatory/non-discriminatory pricing reserve price
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W INNER ’ S C URSE In auction to buy: winning bidder over-estimates the true value In auction to sell: winning bidder under- estimates the true cost More severe where more bidders true value/cost more uncertain sealed-bid auction
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better informed party communicates characteristic through signal cost of signal differs according to characteristic self-selection signal is credible S IGNALING
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S IGNALING : E XAMPLES auto manufacturers – extended warranty Intuit – money-back guarantee on Quicken U.S. publicly-listed companies -- dividends
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A DVERTISING AS A SIGNAL advertising expenditure must be sunk buyers must be able to detect poor quality information about poor quality must quickly spread and cut into seller ’ s future business
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C ONTINGENT C ONTRACT Payment is contingent on realized characteristic: international trade -- buyback (supplier of technology must buy future product) mergers and acquisitions – payment in shares
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C ONTINGENT F EE Lawyer has better information about likelihood of success at trial contingent fee time-based fee
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DISCUSSION This question applies the technique for deriving a market equilibrium with adverse selection presented in the math supplement. Suppose that the demand for genuine antiques is D = 4 - p, and the supply is S = p - 2, where D and S are in thousands of units a month, and p represents price in hundreds of dollars. In addition, some sellers produce 500 fakes at zero marginal cost. In a market of purely genuine antiques, what will be (i) the buyers' marginal benefit from a quantity Q, (ii) the sellers' marginal cost of providing a quantity Q, (iii) the market equilibrium price and quantity. In a market including both genuine antiques and fakes, what will be (i) the buyers' marginal benefit from a quantity Q, (ii) the sellers' marginal cost of providing a quantity Q, (iii) the market equilibrium price and quantity.
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