1. MOVING FROM WASTE MEASUREMENT TO WASTE MANAGEMENT Michael J. Gulich, AIA, LEED Director of University Sustainability Purdue University mgulich@purdue.edu Tamm Hoggatt Assistant Director of University Sustainability Purdue University tjhoggatt@purdue.edu Chris Ronson Solutions Manager Emerge Knowledge chris@emergeknowledge.com

2. IF YOU CAN’T MEASURE IT, YOU CAN’T MANAGE IT. - Peter Drucker 2

3. PURDUE UNIVERSITY WEST LAFAYETTE CAMPUS  Approximately 40,000 students and over 15,000 faculty and staff  381 buildings on campus in West Lafayette, IN  Land grant college founded in 1869 3

4. PURDUE UNIVERSITY SOLID WASTE MANAGEMENT 4

5. PURDUE UNIVERSITY SOLID WASTE MANAGEMENT PHILOSOPHY 5  Single-stream (for the most part)  Separate streams for:  Office paper (includes confidential paper)  High-volume producers of cardboard

6. PURDUE UNIVERSITY SOLID WASTE MANAGEMENT PHILOSOPHY 6  Trash cans removed from all desks in 2009 – went from trash pickup 3x/week to recycling pickup 2x/week  5,500 recycling containers in residence hall rooms  Narrow definition of landfill trash (academic core):  Food waste  Napkins and tissues  Restroom hand towels

7. PURDUE UNIVERSITY GOALS OF THE PROGRAM  Maximize Purdue’s diversion rate by the most cost- effective and efficient means  Reduce the amount of waste currently landfilled  Raise Purdue’s diversion rate to 85% by 2014 85% BY 2014

8. DIVERSION RATE WHAT IS DIVERSION RATE? 8  Diversion rate is calculated as: Total Recycling Collected x 100 Total Waste Generated (Recycling Collected + Landfill Trash) Expressed as a %

9. DIVERSION RATE PURDUE’S DIVERSION RATES 9  Traditional Diversion Rate (50% for 2011-12)  Institutional Diversion Rate (80% for 2011-12)  Reported to the public  85% target by 2014  Comprehensive Diversion Rate (91% for 2011-12)  Recyclemania Diversion Rate (36% for 2012)  Game Day Challenge Diversion Rate (18% for 2012)

10. DIVERSION RATE TRADITIONAL DIVERSION RATE 10  Traditional Diversion Rate (50% for 2011-12)

11. DIVERSION RATE TRADITIONAL DIVERSION RATE 11

12. DIVERSION RATE INSTITUTIONAL DIVERSION RATE 12  Institutional Diversion Rate (80% for 2011-12)

13. DIVERSION RATE COMPREHENSIVE DIVERSION RATE 13  Comprehensive Diversion Rate (91% for 2011-12)

14. DIVERSION RATE NATIONAL STANDARDS 14  No national standard for what is in the diversion rate  AASHE STARS (v1.2)  OP Credit 18: Waste Diversion – materials destined for disposal in a landfill or incinerator but diverted by recycling, composting, reuse, donation, or resale – does not include construction, demolition, electronic, hazardous, special, universal and non- regulated chemical waste  OP Credit 19: C&D Waste Diversion  OP Credit 20: Electronic Waste Recycling

15. LANDFILLED MATERIAL ALTERNATIVE METRIC 15

16. WASTE AUDITS RESIDENCE HALLS 16 Cary Quad – Floor 3 10% Landfill | 90% Recycling

17. WASTE AUDITS RESIDENCE HALLS 17 Cary Quad – Floor 4 5% Landfill | 95% Recycling

18. WASTE AUDITS RESIDENCE HALLS 18 Harrison Hall 10% Landfill | 90% Recycling

19. WASTE AUDITS RESIDENCE HALLS 19 Meredith Hall – Floor 3 10% Landfill | 90% Recycling

20. WASTE AUDITS RESIDENCE HALLS 20 Harrison Hall 50% Landfill | 50% Recycling

21. WASTE AUDITS SHREVE HALL | ECO-REPS 21

22. WASTE AUDITS SHREVE HALL | ECO-REPS 22

23. WASTE AUDITS RAWLS HALL | LEED-EB:O+M 23

24. WASTE AUDITS RAWLS HALL | LEED-EB:O+M 24

25. RECYCLEMANIA OPPORTUNITY FOR NEW DATA 25  No national standard for what is in the diversion rate  AASHE STARS (v1.2)  OP Credit 18: Waste Diversion – materials destined for disposal in a landfill or incinerator but diverted by recycling, composting, reuse, donation, or resale – does not include construction, demolition, electronic, hazardous, special, universal and non- regulated chemical waste  OP Credit 19: C&D Waste Diversion  OP Credit 20: Electronic Waste Recycling

26. RECYCLEMANIA 26

27. RECYCLEMANIA 27 RECYCLE MADNESS RESULTS Diversion Rate During Recyclemania  University Residences = 24.45%  Campus Average = 38.51%  Academics Campus = 52.57%

28. GAME DAY CHALLENGE ALCOA FOUNDATION ACTION TO ACCELERATE GRANT 28

29. GAME DAY CHALLENGE ALCOA FOUNDATION ACTION TO ACCELERATE GRANT 29  Year 1 (2012) Target = 20% diversion rate  Year 2 (2013) Target = 50% diversion rate 5.3% 7.6% 11.4% 15.1% 11.8% 7.4% 18.3%

30. SEARCH FOR DYNAMIC TRACKING TOOL NEEDS FOR TRACKING TOOL 30  Real time tracking – not end of year  Monthly data  Trending analytics  Simplify reporting on campus  One source of data  Eliminate multiple spreadsheets  Departments to have ownership of their waste stream data and to have access to analytics (peer pressure)  Scalable

31. SEARCH FOR DYNAMIC TRACKING TOOL EVALUATION CRITERIA FOR TRACKING TOOL SELECTION 31  Are all of Purdue’s waste streams supported?  How many users are supported?  What is level of security / are there administrator rights?  What analytics / reporting are available?  Is customer support provided during piloting & setup?  Can it track Purdue’s historical diversion rates?  Can users edit data entry ‘tickets’?  Is who entered the data tracked?  What does the package cost?  Is it user friendly?

32. RE-TRAC CONNECT PILOT PHASE 32

33. RE-TRAC CONNECT PILOT PHASE 33

34. RE-TRAC CONNECT TRAINING & IMPLEMENTATION 34 Departments trained to-date:  Grounds  Gravel Pit Operation  Materials Management & Distribution  Warehouse & Surplus  Radiological & Environmental Services Departments to be trained:  University Residences  Physical Facilities  Purdue Memorial Union (PMU)  Food Stores  Smith Hall (academic butcher shop)  Wade Power Plant  Transportation Services

35. RE-TRAC CONNECT TRAINING & IMPLEMENTATION 35

36. RE-TRAC CONNECT ANALYTICS 36

37. RE-TRAC CONNECT ANALYTICS 37

38. RE-TRAC CONNECT ANALYTICS 38

39. RE-TRAC CONNECT ANALYTICS 39

40. RE-TRAC CONNECT ANALYTICS 40

41. RE-TRAC CONNECT LESSONS LEARNED 41  Diversion rate can be a good metric, but it’s not the whole picture  Too much data is never enough  Be consistent, but don’t necessarily be bound by your historical data categories  Ask lots of questions  Don’t assume past tracking data is complete

42. RE-TRAC CONNECT LESSONS LEARNED 42  Don’t assume each department is capturing all their recycling data  Even though departments furnished total recycling amounts, we learned departments were tracking streams much more granularly than we assumed  You can NEVER have enough trending reports  No matter how thorough training was and how detailed the training materials are, you still need to audit the data  Garbage in, garbage out

43. sustainability@purdue.edu