1. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports 179,000 Oklahoma City Adults plan to buy a vehicle in the next year.. The average annual Household Income is $57,110, the Average Age is 37

2. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports The Oklahoma Gazette Reaches 140,000+ Bob Moore Prospects weekly.. The average annual Household Income is $63,603, the Average Age is 37

3. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports Oklahoma Gazette Outperforms the market in reaching a diverse group of vehicle Buyers Oklahoma Gazette is more than twice as likely to reach Luxury vehicle buyers, and 81% more likely to reach Domestic Vehicle Buyers

4. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports Oklahoma Gazette Audience Annual Expenditures on Auto Maintenance & Repair 60,104 Oklahoma Gazette Readers spend $97 annually for lube, oil change, & oil filters. The Oklahoma Gazette Audience is worth $5.8 Million+ in annual revenue potential for this category alone.

5. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports Annual Vehicle Repair & Maintenance Revenue Potential for Bob Moore Auto Group with The Oklahoma Gazette

6. The Media Audit – Aug-Sep 2009-10 Oklahoma City Consumer Expenditures Reports The Oklahoma Gazette is worth $250 Million+ in Annual Vehicle Finance Revenue Potential for Bob Moore Auto Group