1. Oklahoma Tech Prep Leveraging Technology for Increased Enrollment National Career Pathways Network | Louisville, Kentucky October 12, 2007

2. Leveraging Technology Systematic Comprehensive Integrated

3. Systematic Recruitment Plan –when do you do it –how do you do it –what age Recruitment + –recruitment is more than one event Holistic

4. Comprehensive Different Students –age appropriate Parents, Students –different message Student Stages –prospect, applicant, enrollee, student, alumnus Faculty and Staff –how do they recruit

5. Integrated Don’t Rely on One Medium –layered approach –web & print –Email & phone Common Theme –spread across everything

6. What Does this all Mean? Increased Enrollments

7. Enrollment Funnel Moving Students Different Messages Use Technology –web 2.0

8. Recruitment Plan Break Down by Class –sophomore, junior, senior Layer for Best Results –postcard, friendly email, special event Break Down by Month –at what time will you send what communication

9. Strategic Communication Flow Sophomore –send sophomore parent letter response mechanism, coordinator name, contact information, website –send sophomore student postcard –contact information Juniors, Seniors, Graduates, …

10. Strategic Communication Flow Counselors, Principals, Teachers –counselor conference, one-to-one Parents –pre-admissions communication, orientation night, on-going communication Are You Using Technology & Web 2.0

11. What is Web 2.0? Second generation of web-based communities and hosted services wikipedia.org Thinking beyond

12. What is Web 2.0? RSS, XML Blogs Social Networks Wikis Podcast

13. Next Level Recruitment Recruitment is a process, not a one time event

14. Why The Next Level? Students Have Changed –“Millennial Generation,” instant gratification Accountability, ROI –doing more with less Parents –very involved, “Helicopter Parents”

15. How are you recruiting? Campus Tours –general tours or specific to career major –during school or after hours Letters –dear student or individually personalized Use Technology –instant message, cell phone, dynamic email, flash email

16. How do we change? Send a Message –you are important Proactively Recruit –don’t wait for them Press Coverage –every event Scholarships –use as recruitment tool

17. How do we change? Consistent Brand and Message –website, print, email Data –email, career interest Sending School Opportunities –academic recognitions

18. How do we change? Website –student friendly, inquiry form, online registration, student blogs, video, profiles www.go2ou.edu Campus Visits

19. Remember Recruitment Opportunities are Everywhere!! –tech center vehicles, staff license plates, Scouting CareerTech, outdoor classrooms, fall carnival, student led assemblies, host an academic competition, community service…

20. RSS (XML) The “Orange” Button Really Simple Syndication –feeds Aggregators –subscriptions

22. They all Blog!

23. Blogging Defined blog (plural blogs) 1.A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with personal reflections or opinion. http://en.wiktionary.org/wiki/blog

24. What is a Blog? Single Page of Entries –may be archives of older entries Stream-of-Consciousness –organized in reverse-chronological order Normally Public –the whole world can see it

25. How can I use a blog? Disseminate Information –instructors to students, parents –communicate with principals and counselors Recruit –student blogs Referring Source –#4-www.okcareertech.org/techprep –#7-www.okcareertech.org/alliances

26. How Do I Get Started? It is Easy Blogger, Xanga, TypePad, LiveJournal Basic Blogs are Usually Free There is Software (such as Movable Type) Takes About Five Minutes.

27. Creating Your Blog

28. Get an Account Select “The Look" (template) –standard templates –match your web site Add Entries to Your Blog. –type in the entry and push the "post" button to post it. –you can edit the entry –happy? use "publish" button

29. Creating Your Blog

31. Your Done

32. Social Networks Connect People Myspace, Facebook –user profile –name, picture, interest

33. YouTube

34. Rich Content User friendly Searchable Alternate – Teacher Tube Uses –marketing contest, embed video

35. Wikipedia.org

36. Wikipedia Do You Have an Entry? Who’s Monitoring Your Entry? –assign a staff person Why is it Important? –referring source –information/misinformation

37. Podcasting

38. Easy to Get Started –microphone, recorder, Audacity –host (podbus.com) Ideas –student interviews, meetings, student contest

39. Getting the Word Out

40. Jeremy L Zweiacker Tech Prep and Alliance State Coordinator Oklahoma Department of Career and Technology Education 1500 West 7th Ave. Stillwater, Oklahoma 74074 Phone: 405.743.6881 Fax: 405.743.6809 Email: jzwei@okcareertech.org Visit Oklahoma Tech Prep online at www.okcareertech.org/techprep Visit the Cooperative Alliance Project at www.okcareertech.org/alliances Check out the Oklahoma Tech Prep Blog at http://oktechprep.blogspot.com

41. Analytics

42. Alliances - An Integrated Approach Email all Principals and Counselors –intro email with podcastpodcast Alliance News Story - OETA Email to all Principals and Counselors –follow up email with YouTube & TeacherTube Send DVD to all Alliance Coordinators

43. Questions Jeremy L. Zweiacker Tech Prep & Alliance State Coordinator OK Dept. of Career & Technology Education 405.743.6881/jzwei@okcareertech.org www.okcareertech.org/techprep