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Marketing Data: 50+ Charts & Graphs. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot.

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Presentation on theme: "Marketing Data: 50+ Charts & Graphs. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot."— Presentation transcript:

1 Marketing Data: 50+ Charts & Graphs

2 Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot

3 About This Marketing Data HubSpot complied this data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com http://Blog.HubSpot.com

4 Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

5 Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

6 Outbound Marketing is Less Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

7 Inbound Marketing Is More Important Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

8 Outbound Spending Decreasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

9 Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

10 Success Drives Investment in Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

11 Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

12 Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

13 Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

14 Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

15 Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

16 Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

17 Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

18 Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

19 Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

20 Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

21 Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

22 On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

23 Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

24 Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

25 Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

26 Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

27 Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

28 Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

29 Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

30 Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

31 Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

32 # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

33 Twitter Growth Has Slowed Down Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

34 Growth in Number of People Following Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

35 Growth in Average Followers Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

36 Growth in Average Twitter Updates Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

37 Top Locations of Twitter Users Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

38 Distribution of Twitter Follower Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

39 Distribution of Twitter Following Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

40 Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

41 Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

42 Distribution of Tweet Length Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

43 Twitter Users with Bio in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

44 Twitter Users with Location in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

45 Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

46 Profile Pics Attract Twitter Followers Source: Data from Twitter Grader - http://bit.ly/cgTEj0http://bit.ly/cgTEj0

47 Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

48 Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

49 Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

50 Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

51 Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

52 Facebook Fan Pages with URLs Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

53 Average Facebook Fans by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

54 Get Updated Marketing Data All new graphs, charts and data are published to our blog immediately, so subscribe already (like 30,000 others have): http://Blog.HubSpot.com http://Blog.HubSpot.com

55 HubSpot Marketing Software Free Trial: www.HubSpot.com/Free-Trial


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