1. Recruiting Members and Changing Lives

2. Our focus is It went as planned Many of whom Jewish life Consists of Exists Approximately Local communities Supporters Committed Adults We are headed by Particular Components Take a look at this Will you join us? We used to be Good job 6 Priorities for Growing AZA and BBG Implement Systematic Recruitment Model Movement Initiatives 4 Year Membership Creating a Pipeline of 6 th – 8 th Graders Parents Selling Membership To Parents Direct Mail Marketing

3. M MEET THEM R RECORD THEM I INVITE THEM H HOST THEM A ASK THEM BBYO’s Recruitment Model for Growing AZA and BBG

4. M MEET THEM R RECORD THEM I INVITE THEM H HOST THEM A ASK THEM ALL JEWISH TEENS NAMES LIST SMALL ACTIVITIES CHAPTER ACTIVITIES PRE-CLOSE CLOSE KNOW US LIKE US JOIN US LEAD US Bid Cards Chapter Inductions Chapter Overnights Conventions Kickoff Programs - Movement Initiatives - Wow Events - Names Drive – Partners - Direct Mail Non-Business Programs – Build Friendships – Attendance At Events – Recruitment Leadership Role Invitations within 72 hours – Monthly Leadership Meetings – 3x Chapter Goal Relationship Building Recruitment

5. Movement Initiatives Tactic to properly implement the recruitment model Serve as an anchor to chapter programs Expand our core Create new and strengthen existing partnerships “Wow factor” BBYO brand visibility – being a part of something bigger

6. Building The Pipeline of 6 th – 8 th Graders Examples: 1. Invite 6 th – 8 th graders to Hunger Games screening, focus on 8 th grade recruitment and ensure mechanism to capture data for 72 hour follow up 2. Invite 8 th graders and their parents to Global Shabbat programming and make sure at least two people from chapter meet each 8 th grader 3. Ask parents to host an 8 th grade info night with an activity for 8 th graders led by AZA and BBG members TODAY - Monthly programs - Only for 6 th – 8 th graders - Small audience - AZA and BBG awareness low GOING FORWARD - Movement Initiatives and other WOW events - Special focus on 8 th Graders - Large audience - Exposes them to AZA and BBG members Shift the Approach of BBYO Connect

7. Continue to Partner with Camps and Synagogues Building The Pipeline of 6 th – 8 th Graders Summer visits to collect names Deepen existing partnerships Identify new opportunities Membership option through camp and synagogue registration

8. Parents Selling Membership To Parents Gift Of Membership Developing a list of ‘free’ benefits of membership Free t-shirt Transition to High School program Preferred pricing on first program of the year Utilize parents to help us advertise this strategy Looking for 5 – 10 communities to help pilot this strategy Utilize FAN Explore the idea of 8 th grade parent Parlor meetings for membership Collect parent data at all events as important sale of Membership and Involvement