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Ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics.

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Presentation on theme: "Ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics."— Presentation transcript:

1 ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics

2 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS Agenda ebookers.fi – how do we balance being a global organisation in a local market What our customers are looking for, Book easier, travel happier – linking the Value Proposition to something tangible Future of travel…. page 2

3 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS Orbitz world wide page 3 Orbitz world wide: ebookers / MrJet - European brands Orbitz - North America HotelClub – APAC Orbitz launched in US in 2001 by group of leading US airlines 2005 acquired ebookers & MrJet in Europe 2007 publicly traded company on the NYSE – OWW 100,000 + hotels worldwide 1,5m flight searches a day 1m hotel searches a day

4 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS ebookers.fi page 4 Market leader since 2000 Annual growth rates of 30% + Strong brandawaress = more than 50% direct to site traffic

5 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS Global organisation in a local market page 5 How do we balance being a global organisation in a local market? Our customers & suppliers benefit from our global approach Leverage the opportunities of being global Flexibility of demand & supply Fast execution and expertise on a local level

6 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS What our customers are looking for page 6 Survey show that customer priorities are: Price / Ease of booking / Speed Tailor our Value Proposition to support customer expectations - Book easier, travel happier Site functionalitySocial MediaMobile

7 EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS Future….mobile It is no longer a mobile site or app debate Book easier on m.ebookers.com, Nokia booking app and ipad Hotel app Travel happier with ebookers explorer ebookersExplorer highlights #1 Staff Favourite: 65 countries #1 in Travel category: 21 countries Top 5 in Travel category: 75 countries 75 000 downloads

8 page 8 Thanks. Lisa Farrar lisa.farrar@ebookers.com

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