1. 2002 09 281 Norwegian news sites Aftenposten (Oslo newspaper) Bergens Tidende (Bergen) Adresseavisen (Trondheim) Stavanger Aftonblad (Stavanger) Verdens Gang (VG) Scandinavia online (search engine)

2. 2002 09 282 ‘Service-based’ thinking Bringing community together: Geography (city, region, country) Affinity (common interests, hobby)

3. 2002 09 283 ‘Service-based’ thinking elements Electronic newspaper: Breaking news, Weather, 100 most read stories, TV guide, Market of used things, Slide show (pictures), Mobile services, Cartoons, City maps, Calendar of events, Subscription to news (via SMS, e-mail), First page of a newspaper (*.pdf version),

4. 2002 09 284 City-guide (Web cams, films, concerts, books Classifieds on the Internet (4 categories: job, real estate, car, boat) Joint project “Football” (Oslo, Bergen, Trondheim, Stavanger)

5. 2002 09 285 “Aftenposten” 100%-owned subsidiary of Schibsted ASA. Publishes: 2 daily subscription newspapers in the Oslo area; 1 electronic newspaper; A city-guide for Oslo (www.oslopuls.no);www.oslopuls.no A classified advertisement database on the Internet (www.finn.no).www.finn.no

6. 2002 09 286

7. 7

8. 8 “Bergens Tidende” Circulation:

9. 2002 09 289

10. 10

11. 2002 09 2811 “Adresseavisen” Circulation:

12. 2002 09 2812

13. 2002 09 2813

14. 2002 09 2814 “Stavanger Aftenblad” Circulation: 73.000 6 days per week Staff: 120; Internet staff: 10 The newspaper owns local TV station Publishes city-guide for Stavanger (www.stavangerpuls.no)www.stavangerpuls.no

15. 2002 09 2815

16. 2002 09 2816

17. 2002 09 2817 Football project 60% of people who go beyond front page go to Football Investing in “Football” project should triple the visitors: Data-base about football players (600 home pages) Vertical and horizontal integration of projects: 3 large newspapers contributing to one sports project

18. 2002 09 2818

19. 2002 09 2819

20. 2002 09 2820

21. 2002 09 2821 Time spent in reading newspapers vs Internet Min. per day (2000) Newspapers: 304034 Internet: 15,723,819,3 EUNOSE