1. The importance of creativity

2. A dynamic world Agriculture era Industry era ICT & Biotech era Creative era

3. The FUTURISTS’ prediction “The Creation Edge” (Tony Buzan) “The Decade of Brain” (Steven Pinker) “The Edge of Creativity” (The Nomura Institute of Japan) “The Creative Economy Era” (John Howkins) “The Century of Brain” (Dilip Mukrejea) “The Innovation Era” (Peter F. Drucker) “The Edge of Quality” (Tom Morris)

4. Hector Ruiz: “The engine of real economic growth is not technology but innovation.” Edward de Bono: “You cannot look in a new direction by looking harder in the same direction.”

5. Why?  Man’s nature; dynamic and variety.  Limited resources - problems.  Knowledge development.  A better product, in the sight of consumer; value for money, quality, satisfaction, branding and after sales service.  A ‘better’ world.

6. COMPLESANT ZONE ZONE of “TERRA INCOGNITA”

7. “Sebatang besi buruk bernilai RM5, jika anda mengambil besi buruk tersebut dan hasilkan ladam kuda nilainya akan bertambah RM50.50, dan jika ia digunakan untuk membuat jarum nilainya akan meningkat kepada RM3,285. Jika anda menghasilkan spring jam ia akan bernilai RM250,000. Perbezaan antara RM5 dan RM250,000 adalah KREATIVITI, REKA CIPTA dan INOVASI” “Ripley’s Believe It or Not”