2. Sistem Informasi Untuk Teknologi Tepat Guna Computer Network Research Group Institute Teknologi Bandung cnrg@itb.ac.id http://xxx.itb.ac.id/~cnrg/

3. Konsekuensi Teknologi Informasi Budaya meng-global slide selanjutnya dalam bahasa Inggris

4. Mission To provide integrated, accessible pathways to information and services relevant to small- and medium-sized enterprises using technology

5. SCOPE If I dream on a “Indonesia Technology Network (ITN)” … How it would look like

6. Outline 4 The big picture 4 Benefit & Responsibilities. 4 Implementation, focus on –Membership development. –Network tools. –Marketing. –Evaluation. 4 Long Term Sustainability.

13. Resource By Region Resource By Type Resource By Expertise

14. Some References 4 Http://ctn..nrc.ca/ (Canada Technology Network) 4 http://astec.gov.au/astec.html (Australian Science & Technology Council) 4 http://ntd.intro.nus.sg/ (National Technology DataBank) 4 http://www.nalusda.gov/ttic/ (Technology Transfer Information Center)

15. Technology Behind It??? 4 Plain & simple Internet technology. 4 Heavy Electronic Mail Traffic. 4 Heavy Mailing Lists Discussions. 4 Bunch of Web servers. 4 Supported by Ring of Database Servers. 4 Physically connected networks.

16. Technology is only a tool ! 4 Yes, technology is only a tool. 4 It is not the aim. 4 It is not the objectives. 4 Vision & Philosophy behind the activities are crucial!

17. Mission To provide integrated, accessible pathways to information and services relevant to small- and medium-sized enterprises using technology

18. The Need Dynamic economics constantly reinvent themselves and grow through innovation..

19. The Need 4 Innovation “the process of turning an idea into a profitable product or service - the commercialization of invention” –dynamic economies grow through innovation. –Various services required to support innovation. –Large firms either have these in-house or know where to get them –SMEs tend not to have easy access. –ITN intend to address this “access gap”

20. Benefit (should be …) 4 A wider base of expertise on which you can draw to solve your; or your clients’; day to day inquiries. 4 A higher profile for your organization in your client communities. 4 Higher levels of service to your constituent communities. 4 Access to the national intellectual resources of the ITN with linkages to peer organizations (nationally & internationally). 4 Access to training, diagnostic / benchmarking tools, and communications vehicles produced under the ITN umbrella.

21. Responsibilities (should be..) 4 Promote the Network and advertise yourself as part of it. 4 Respond promptly and effectively to client calls and referrals from other members. 4 Use entry-level needs assessment tools to help client identify areas in which assistance is required. 4 Refer clients to appropriate service providers and ensure that assistance is delivered in an objective, impartial manner. 4 Provide feedback to network managers. 4 Provide pathfinding services at no charge to the client.

22. Uniqueness of ITN (should be..) 4 Nation-wide links between organizations and people advising SMEs on technology and related business needs. 4 Accessible, professional contact points - personal, confidential services. 4 Diagnosis of client problem. 4 Fast and easy access and referrals for SMEs. 4 Exploits Internet Technology.

23. Building the Network - Designing the Network 4 Organized several workshop to obtain input of clients and potential members. 4 Specific ideas on how to develop ITN –Build ITN to meet regional needs. –Network tools - directory of members. –Leading role of private sector on advisory boards. –Fees for some services. –Promote success stories.

24. Building the Network - Management 4 National and Regional Management. 4 Coordination Office. 4 National Advisory Board and Regional Boards. 4 Development of management policies and procedures.

25. Regional Coordination - Values 4 Diffusion - “If you have a Lemon, make Lemonade!” 4 Build “From the Ground Up …” 4 “Help Other Organizations Fly Their Flags Higher” 4 “Unity in Diversity” ITN is a National Brand with Regional Flavours.

26. Building a Regional Coordination Team 4 Understand “Coordination”! “(co-or-di-nate) … to bring the parts or agents of a plan, process etc. into a common whole, to harmonize” –The “Vision Thing” –Help Others Excel and Succeed –Build a “Team” –Organize, Enable, Empower, Support –“Lead” but don’t “Do”..

27. Building a Regional Coordination Team 4 Know your environment! –Pick the Right Partners Synergy, Common Cause, Special Focus. –Find Partners with Something to Prove. –Help Partner “fly their flags higher” –Build a small core team.

28. ITN Services to Members 4 Training and Orientation 4 Awareness Events 4 Diffusion Campaigns 4 Trade Show Support 4 Advertising Support 4 Newsletter Contributions 4 Partnership Conferences

29. Serving Clients - Small Business 4 Often “doesn’t know what it doesn’t know!” 4 is to small to have all the skills. 4 Needs a custom network of people and technology. 4 Needs a “diffusion campaign”

30. Phases of ITN Development 4 Scoping Phase –Identify Partners –Build Vision for Success 4 Proposal Phase –Design Project Components –Expand Partnerships –Identify Resources 4 Planning Phase –Build Task Oriented Teams –Detailed Planning 4 Sequential Implementation Phase –Implement, Evaluate and Plan

31. Proposed Implementation Focus 4 Membership Development. 4 Network Tools. 4 Marketing. 4 Evaluation.

32. Implementation: Membership 4 Recruitment. 4 Training. –Awareness of Network Resources and capabilities. –Network skills, use of network tools. –Diagnostic skills and use of diagnostic tools. –Effective use of communication channels.

33. Implementation: Network Tools 4 Electronic communication and information system. 4 Diagnostic programs. 4 International intelligence-gathering capabilities.

34. Implementation: Marketing 4 Grouping –the potential end-user clients from the SME community. –Organizations that may be recruited as members of the ITN. –The media and the general public.

35. Implementation: Marketing 4 Objectives: –To raise awareness and acceptance of ITN. –To advise prospective members about ITN. –To manage the expectations of ITN amongs the public and end-user clients. –To promote awareness of the ITN amongs policy makers and the public. –To promote general awareness of the urgent need for improved adoption of technology for increased competitiveness.

36. Implementation: Evaluation 4 Critical Success factor: –An expression by ITN Client Satisfaction. –Demonstrated improvements in linkages among client firms and among network members. –Recognition by clients, members, and the public. –The development of network infrastructure and operations with a clear identification of those elements that are self-sustaining.

37. Long-Term Sustainability 4 We have to ensure that the network continues to function, and to meet its goals after dedicated funding ends. 4 Evaluate those services that are self- sustaining. 4 Evaluate those services that should be sustained as core government services.