1. The State of the Produce Industry
By Raul De La Piedra

2. The State of the Produce Industry
Defined by
Global Factors
National Environment
Local Realities

3. Global Factors
The Rise of the BRIC Countries (Brazil, Russia, India, China)
Large and fast growing middle classes
Regional Influence
Hunger for Natural Resources
1.6 Billion by 2020

4. 60% of the world's fresh water
Global Factors
Natural Resources
Oil
Water
Change in Weather Patterns
60% of the world's fresh water
is used for irrigation

5. Global Factors Euro Zone Crisis The effect on trade
The effect on currency
The effect on the rest
of the world

6. National Environment Consumer Trends Searching for healthier options
Variety
Social Media

7. National Environment Organics
US Sales of Fruit and Vegetable grew 11.7% in 2011
Total Sales in the US $11.8 Billion
Represented 40% of all organic food sales

8. National Environment Elections/Policy Country of Origin Traceability
Government Policies
Recalls

9. Local Realities Competition Price Demographics Specialization
Marketing “Perspective”
Building Relationships

10. Local Realities Consumer Seeking Value Value Packs Trends
Sustainability

11. Local Realities Locally Grown Local Pride Engaging the consumer
Showcasing local farmers

12. Conclusions The world is small, and we are all interconnected
The challenges of the present and future will be solved with creativity
Find the next trend before anyone else

13. Questions?