1. Reach, Time Spent & Attitudes Alberta - Adults 18+ May 2009

2. Reached Yesterday % Prairies - Adults 18+ Source: BBM Analytics RTS Spring 2008/Spring 2009

3. Average Per Capita Weekly Time Spent Hours - Prairies - Adults 18+ Source: BBM Analytics RTS Spring 2008/Spring 2009

4. Most Influential Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most influential? Source: Angus Reid Strategies May 2009

5. Most Authoritative Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: Angus Reid Strategies May 2009

6. Most Powerful Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: Angus Reid Strategies May 2009

7. Most Effective Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most effective? Source: Angus Reid Strategies May 2009

8. Most Persuasive Advertising % Alberta - Adults 18+ Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: Angus Reid Strategies May 2009

9. Most Engaging Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: Angus Reid Strategies May 2009

10. Most Relevant Advertising % Alberta - Adults 18+ Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: Angus Reid Strategies May 2009