1. CANADA A PROFILE 2010

2. CANADA Celebrating over 85 years at the top of the Canadian advertising industry MacLaren McCann 1915 –

3. CANADA “The secret of MacLaren’s success is the company’s ability to constantly re-invent itself, to serve clients better.” H.M. (Bud) Turner, President 1974 - 80

4. CANADA Values  Integrity: Demonstrate trust & respect for others with personal accountability.  Motivation: Setting & achieving challenging objectives, goals & performance standards, extending extra effort.  Commitment to Best of Class: Uncompromising dedication to produce great results and work, making you proud to stand by our product.  Interpersonal Skills: Develop and maintain positive, co- operative working relationships. Open and honest communication tempered by a respect for others

5. CANADA Agency Ownership & Structure MacLaren McCann Canada Inc., is a wholly owned subsidiary of McCann-Erickson WorldGroup, a member of the Interpublic Group of Companies Inc. Interpublic is a publicly traded company traded on the New York Stock Exchange. McCann-Erickson WorldGroup (New York) Marketel/McCann-Erickson Ltee.(Montreal) MacLaren McCann (Toronto) Jacques Duval, President & CEO 1100 Rene-Levesque Blvd. West Montreal, Quebec H3B 4N4 514-935-9445 Doug Turney, President & COO 10 Bay Street, Toronto, Ont. M5J 2S3 416-594-6000 Hagan Ainsworth, SVP., General Manager 900 West Hastings St.,10th Floor Vancouver, B.C. V6C 1E5 604-689-1131 Ric Fedyna, SVP., General Manager 238 11 th Avenue SE, Calgary Alberta T2G 0X8 403-269-6120 MacLaren McCann West (Vancouver) MacLaren McCann West (Calgary)

6. CANADA MacLaren McCann Canada Acting locally in a Global context McCann network: 130 countries Ranked No 2 in Canada Over 80 percent of our business is local, non-system accounts A track record of managing accounts on a North American basis

7. CANADA Vancouver Calgary Toronto Montreal Coast-to-Coast Resources Moncton St. John’s

8. CANADA Our Clients include the World’s Leading Brands & Companies

9. CANADA Integrated communication … internal production capabilities Fully integrated communication – each being a leading company in its field McGill Productions Edge Broadcast Production advertising interactive media management relationship marketing brand design retail event marketing promotions

10. CANADA We earn relationships with clients by contributing to the success of their business. We build relationships with consumers by establishing meaningful and relevant connections through knowledge and insight. We nurture relationships with each other based on honesty, an entrepreneurial spirit and a respect for the democracy of ideas.

11. CANADA