1. OUTLINING A FUTURE STATISTICAL PUBLICATION: FEWER NUMBERS, MORE ANALYSIS The presentation of supporting Paper Submitted by Statistics Finland Prepared by Special Editor Maija Metsä-Pauri, (maija.metsa-pauri@stat.fi).

2. FEWER NUMBERS, MORE ANALYSIS maija.metsa-pauri@stat.fi February 15th 20052 The idea of the presentation point out how changes in operating environment challenge dissemination and bring pressure to product development enlighten a bit Statistics Finland’s new product development procedure present its first results by reviewing the experiences of the ‘pilot case’: Ten-Year Review highlight the need for continuous innovative process of outlining a future statistical publication and its characteristics

3. FEWER NUMBERS, MORE ANALYSIS maija.metsa-pauri@stat.fi February 15th 20053 Challenges due to changing operating environment new technology constitute challenges and opportunities for new publication formulas compendium-type publications/magazines survive as print publications? - if they succeed in offering value added to customers socio-economic changes more profound and complex - growing demand for analysis and intepretation: telling the story behind the numbers product development and marketing strategies needed to encounter the challenges

4. FEWER NUMBERS, MORE ANALYSIS maija.metsa-pauri@stat.fi February 15th 20054 The product development procedure (of Statistics Finland) supports the process by providing a specified procedure to help gathering different views on the potential of the product plan communicates the plan inside the organisation and encourages discussion to find the best co-operation teams and to support the co-ordination assures that the plans for marketing, allocation of resources and technical solutions are made carefully Ten-Year Review served as a “pilot case”

5. FEWER NUMBERS, MORE ANALYSIS maija.metsa-pauri@stat.fi February 15th 20055 Results of the product development of the Ten-Year Review looks into all the key areas of Finnish economy and society (17 statistical topics) and shows ten-year trends via intelligible graphs contains a special theme on entrepreneurship provides the customer value added in the form of in- depth but journalistic articles is supplemented with a CD-ROM containing more detailed time series offers comparable data on Finland and other EU countries (EU-15) quality is improved by the new production process For more details on the Ten-Year Review please contact Project Manager Jaakko Autio (jaakko.autio@stat.fi)