1. Gi-Mask Gi-Mask is a C-Silikon Handmixing

2. Step by Step Plaster model Build a key with Lab Putty Isolate the key with Gi- Mask Separator

3. Step by Step Prepared dies

4. Step by Step Move the bottom of the jar all the way down According to requirements infuse 5 or 10ml Base- material into the jar Fill the syringe with Activator-liquid and mix it with the Basematerial

5. Step by Step Pour the mixed material in the special syringe

6. STEP BY STEP Indirect technique Master model with Lab-Putty key Coltène ® SeparatorGi-Mask Automix ( New Formula) on the model Grinding of the mask (only NF) Final restoration on the model Technique for crown and bridge, as well as combination and telescopic work. Inject Gi-Mask Auto- mix ( New Formula) Final restoration in the mouth

7. STEP BY STEP Direct Technique Isolate impression with Separator Direct application of Gi-Mask Auto- mix ( New Formula) Fabrication of the stone model Gum reproduced after removal Detail of gum Technique for implant sustained restorations Ideal thixotropy

8. Gi-Mask Plus –Color, opacity –Cut ability –Trim ability –Repolishability –Thixotropy –Durability Minus –Material loss –Elasticity –Hand mixing Material properties

9. NEW

10. Product launch in September 2004!

11. Gi-Mask Automix New Formula Plus –Cartridge-System –Cut-ability –Grind-ability –Viscosity –Less waste Mixing Tip –Price –Self-leveling –Natural colour Minus –tear strength Technician‘s preferences

12. Features and Benefits ideal cut ability improved grind ability (special trimmer for silicones) Cartridge system (50ml) Up to 60% less waste in Mixing Tips Natural colour (a little darker than the color of the current Gi-Mask Automix) Very good thixotropy Self-leveling High tear resistant

13. Price Comparison / ml Less waste of material by 12 application per 50ml compare Gingifast Elastic  new ml price 0.39 0.39

14. Comparison

15. Key feature: Grind- and cut ability Easy and fast application Waste of material Cartridge system Natural color Tear strength Only a niche market Market is growing 1-2% from year to year Model sample makes it easier for the reps Tear strength of Ivoclar Ginigtech Pricing (handmix) Strength Weakness Opportunities Threats Market Position

16. Packaging 8060 Gi-Mask Automix New Formula Starter Kit Gi-Mask cartridge 2x 50 ml Gi-Mask Separator 1x 30 ml Mixing Tips, yellow/small 12 pcs Oral Tips, yellow 12 pcs 8065 Gi-Mask Automix New Formula Refill Kit Gi-Mask cartridge 2x 50ml Mixing Tips, yellow/small 12 pcs Oral Tips, yellow 12 pcs

17. Packaging 8070 Gi-Mask Separator 30 ml 6550 Mixing Tips, yellow/small 40 pcs 6555 Oral Tips, yellow 100 pcs 6900 Dispenser 50ml/75ml 1 pc Trimmer for silicones 1 pc

18. Marketing tools Leaflet Ad’s Promotion in Cycle 3 2004 Model with a Gi-Mask Automix New Formula Sample Step by Step card Instruction for use PowerPoint presentation

19. Leaflet

21. AD

22. Step by Step

23. Report