2. Power Ax-to-Grind Ideological Personal

3.  Why they give? Close relationship with you and feel loyal regardless of party affiliation, tend to support you regardless of whether the race is winnable.  Who are they? Family members, friends, work colleagues. neighbors.  When do they give? EARLY AND OFTEN! Can be the most difficult calls for a candidate

4.  Why they give? Because the candidate is a member or supporter of their cause.  Who are they? Pro-choice supporters, environmentalists, HRC.  Whey do they give? Tend to take political risks and get involved early, they are looking for a voice on their issue.  Play important role in a challenger and open seat races

5.  Why they give? Give because your opponent’s victory would affect their interests OR already has.  Who are they? Anyone who is opposed to your opponent and may lose business or cause in their victory. RESEARCH RESEARCH RESEARCH!  When do they give? Similar to both personal and ideological and can give early.

6.  Why they give? Give to protect and advance their interests.  Who are they? Business Interests, Labor, PACS, “players.”  When they give? Cannot be counted on for early support unless you are an incumbent. Viability of race most be established. Power donors are not loyal.

7.  Rolodex with your inner circle- holiday card list, personal address book, cell phone contacts, email contact list, membership lists, local boards organizations.  Research, Research, Research  Like minded organizations lists and Boards- Planned Parenthood, HRC, Sierra Club  Past Candidates /Causes  Local Organizations

8.  Create a master list of prospects based on the circles, what circle does each prospect belong to?  Organize your prospects: who are you going to call first? What will you ask them for? Know your ask!  Expand your prospects: you can never have enough!