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Defeating the Email Dragon: How to Make Email Permanently Manageable New York City Bar November 29, 2012 Bill Jawitz Doug Brown
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Bill Doug You Size firm Years in practice Practice profile (i.e., primarily litigation or transactional)
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The real cost of email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching others 4.Managing and finding emails Inspired by: The Hamster Revolution
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6 THE RADICATI GROUP, INC. A TECHNOLOGY MARKET RESEARCH FIRM
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8 20% Reduction 8 Days Saved
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The real opportunity of solving email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching others 4.Managing and finding emails
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10 1.SEND FEWER EMAILS
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11 Is it appropriate? Does the recipient need it? Is email the right tool?
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12 “You might need this someday” Thank you – for routine things Redundant news transmissions Half-baked emails
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13 Compliant & Professional Rules of Professional Conduct Confidentiality policies Retention policies Your professional image Inoffensive? Jokes & humor Forwarding email strings Emotional messages Recipient’s state of mind
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15 Check yourself Your last 30 sent messages Clear objective? Information they need? The image you want? The kind of email you want? Only 3 out of 30 “failed”? – That’s 10%
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The real opportunity of solving email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching others 4.Managing and finding emails
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17 Quality is not an act, it is a habit - Aristotle
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18 Clear Headline Clean Body Right People
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19 To: too many “CC” and Distribution Lists – Promoting yourself – Manipulating others – Criticizing – Double documentation
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20 To: Those required to act Cc:Kept informed no action or reply Bcc: Only for large mailings
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22 Summarize Set priority Allow fast retrieval
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23 Change subject line instead of re-using an old email Don’t perpetuate bad subject lines
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24 Categories: – Action Needed – Information – Request – Confirmed – Delivery ACTION NEEDED: Schedule Jones deposition for next week DELIVERED: Baker summary judgment motion for your review
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25 EOM (End of message) NRN (No reply needed) NTN (No thanks needed)
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26 1. Greeting 2. Action Needed 3. Context 4. Attachments 5. Conclusion
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27 One sentence about what you want – 5 W’s + 1H Short context to allow direct reply WIIFM GIGO
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28 Only when needed Concise and focused – 1 subject per message – 1 thought per paragraph – Main points at top – Bulletize – Short sentences – No jargon
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29 Attach them first Clear file name Describe each one Images as attachments, not in- line
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30 Niceties here Concise auto signature – Limit graphics – Phone numbers – Confidentiality statement
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31 GOOD Subject: Reminder of 10am Meeting on 12.5 on the new doc management software. Hi Jim, We are meeting on Monday, December 5, at 10:00am in conference room A. We'll be discussing how to make the most of the new HOTDOCS system. If you have any questions, feel free to get in touch (x3024). Best Wishes, Mark BAD Subject: Meeting Hi Jim, I just wanted to remind you about the meeting we have scheduled next week. Do let me know if you have any questions! Best wishes, Mark
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32 1. Limit email to 1 standard screen; 1 thought per paragraph 2. Avoid ALL CAPS or excessive punctuation (except prefix) 3. Emoticons 4. Spell / Grammar Check automagically
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33 5. Forward with context 6. Respond promptly 7.Links to online information 8.Templates for repeated data
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34 9. Avoid excessive underlining it – Is hard to read – May be confused with hyperlinks 10. Excessive colors distract and disrupt flow 11. Use consistent fonts & sizes
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35 12. Use multiple Email accounts (work, personal, commerce – outlook.com;) 13. Train your junk-mail by marking messages as spam 14. Learn archive settings to control folder size 15. Master the Preview Pane
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36 16. Check email only 4 times a day 17. Schedule time for weekly cleanup 18. Use shift and control to select multiple emails for moving/deleting 19. Set an inbox thresholds that trigger cleanup
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37 20. Beware of “unsubscribe” links except from known, legit sources 22. Get and learn voice recognition on your smartphone to save typing time
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38 23. Use YouTube to find instructions on rules, etc 24. Avoid “Oh, just one more thing”
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The real opportunity of solving email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching Others 4.Managing and Finding Emails
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42 Start with your team. – Sort by Sender to find them – Review each. Identify area for improvement Setting up the conversation – 10 min on agenda re: email effectiveness – Get their pet peeves at the start – Introduce tools
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43 “A note about email efficiency and style: If you’re OK with it, I propose we dispense with opening and closings when emailing. It can take some getting used to, but I find it does save time. Let me know (I surely don’t want to offend... )”
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44 “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” - Steve Jobs
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The real opportunity of solving email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching others 4.Managing and finding emails
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47 50% delete 30% <2 min 20% later action
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49 Quick Scan – Platinum matters – Easily deleted – 2 minute rule – Limit time Process – 2x / Day – 2 minutes or To-Do list – Service levels: Platinum to Bronze – Zero inbox approach
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Try it for two days Search YouTube to learn how
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52 COTA – Client – Output – Teams – Admin David Allen – “Inbox” – Today – Next – Someday – Projects – Contexts
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53 4 Folders – Follow-up – Hold – Later – Archive Custom Folders – Reply by XX Day – Read Later – Client / Matter
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54 Overlapping categories Too many folders Different approaches for – Email – Desktop – Paper files Excessive filing time
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55 Sender Subject or body text Category Using Rules 1) Who do you get alot of email from? 2) Who do you send alot of email to? * Here's how to find out 3) Create rules 4) How to learn how to do it?
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58 Synchronize -Messages -Contacts -Calendars
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59 Cloud Storage v. Dueling Attachments Out of office message Common message templates Clearing the backlog Ruthlessly unsubscribe – It is not personal
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The real opportunity of solving email overload Key Strategies 1.Volume control 2.Quality control 3.Teaching Others 4.Managing and Finding Emails
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Email w/ requests for specific info: doug@successtrackesq.com Email w/ requests for specific info: doug@successtrackesq.com doug@successtrackesq.com bill@successtrackesq.com bill@successtrackesq.com bill@successtrackesq.com Email Consult Email Consult JumpStart Consult Two 1-hour sessions to review & set plan: JumpStart Consult Two 1-hour sessions to review & set plan:
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Progress Peak Plateau Danger Zone
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