1. Dead Leaders Lessons from the Lives and Violent Deaths of the World’s Most Influential People

2. Great Leaders Mohandas Gandhi Martin Luther King Jr. Jesus Christ Abraham Lincoln John F. Kennedy

3. 1. Sacrificial Suffering If a man hasn’t discovered something he will die for, he isn’t fit to live. Martin Luther King, Jr.

4. 1. Sacrificial Suffering A human being's moral integrity begins when he is willing to sacrifice his life for his convictions. Henning Von Tresckow

5. + Influence - - Suffering +

6. + Influence - - Sacrifice +

7. 1. Sacrificial Suffering Great leaders endure suffering. Terrible leaders inflict suffering.

8. + Influence - - Comfort +

9. 1. Sacrificial Suffering What am I willing to sacrifice in order to increase my influence?

10. 2. Powerful Purpose Independence Justice Unity Redemption

11. + Perseverance - - Purpose +

12. 2. Powerful Purpose Am I pursuing a goal that is worth suffering for?

13. 3. Heroic Humility In times of crisis we think that we need bold and daring decisions from our leaders, but we don’t. We need humility. Malcolm Gladwell

14. + Influence - - Humility +

15. 3. Heroic Humility A man who is all wrapped up in himself makes a very small package. Martin Luther King Jr.

16. 3. Heroic Humility Celebrity is inversely correlated with leadership success. Jim Collins, Good to Great

17. + Influence - - Pride +

18. 3. Heroic Humility Keep away from people who belittle your ambitions. Small people always do that, but the truly great make you feel that you too can become great. Mark Twain

19. 4. Dangerous Deviance Heretics, troublemakers and change agents aren’t merely thorns in our side, they are the keys to our success. Seth Godin

20. Excellence is a form of deviance. The way to achieve and maintain excellence is to deviate from the norm. You become excellent because you are doing things that normal people do not want to do. Robert Quinn, Deep Change

21. Deviance will always generate external pressures to conform. If you perform beyond the norms, the systems will adjust and try to make you normal. Robert Quinn, Deep Change

22. Great spirits have always experienced violent opposition from mediocre minds. Albert Einstein

23. + Influence - - Deviance +

24. + Love - - Hate +

25. + Love - - Hate +

26. 4. Dangerous Deviance Am I enforcing the status quo or fighting it?

27. 5. Immortality The dead take to their grave, clutched in their hands, only what they have given away. DeWitt Wallace

28. + Immortality - - Generosity +

29. + Immortality - - Greed +

30. Great ambition and conquest, without contribution, are without significance. What will your contribution be? How will history remember you?

31. Those who are willing to die are the ones that live forever. Suffering + Purpose + Humility + Deviance = Immortality