1. Survey of Visitors 7 October 2014 This report is based on a survey of people who visited the Göteborg Book Fair 2014. A total of 603 visitors, selected at random, were asked for their views. 2014

2. Teacher 35% Librarian 15% Other library staff 4% Author 4% Publisher 3% Library management 3% Journalist3% Graphic designer2% Headmaster 2% Bookseller's assistant 2% Bookseller1% Other school staff 1% Data/information1% Museum1% Translator 1% Other 22% 100% Would the trade visitors recommend others to visit the fair? Trade visitors by sector Education39% Preschool5% Compulsory school 15% Upper secondary school 11% University 2% Other 6% Libraries 19% Public libraries 17% Other libraries 2% Publishing5% Author 4% Church/denomination 4% Student 4% Media/photography4% Book selling3% Other cultural sphere3% Printing industry2% Museum1% Translator 1% Other 11% 100% Trade visitors by occupation Visitor breakdown

3. Trade visitors came from: A further 2% came from other countries. 6% 5% 18% 43% 14% 12%

4. The general public came from: A further 1% came from other countries. 3% 2% 9% 70% 10% 5% Åmål Uddevalla Trollhättan/ Vänersborg Lidköping/Skara Mariestad Skövde Falköping Borås Göteborg/Alingsås Göteborgs kommun Falkenberg/ Varberg Halmstad 3% 2% 16% 1% 3% 40% 2%

5. Areas of interest Fiction 82% Non-fiction50% Children's books 37% Seminars29% Newspapers/magazines25% Art/Photo20% Antiquarian 15% Textbooks/Teaching aids 14% Audio books12% Graphic products, printing 9% E-books7% Library equipment 2% Other 10% Fiction 68% Non-fiction56% Children's books46% Textbooks/Teaching aids33% Seminars 32% Newspapers/magazines25% Library equipment14% E-books13% Art/Photo11% Antiquarian 9% Graphic products, printing 8% Audio books7% Other 10% Trade visitors Visitors by gender General public Average time spent at the Göteborg Book Fair. Trade visitors: 9 hours. General public: 6 hours and 20 minutes. Trade visitors General public

6. Are the visitors interested in visiting the fair next year? Have the visitors previously visited Göteborg Book Fair? Trade visitors General public Trade visitors General public

7. Visitors opinion of the quality of the exhibitors at Göteborg Book Fair? Visitors overall impression of this year’s Göteborg Book Fair? Trade visitors General public Trade visitors General public

8. FAIR STATISTICS Visits97 133 Net exhibition area10 834 m 2 Exhibitors822 Countries represented:46 Exhibition 27 Seminars and events29 Number of program items3 254 Number of speakers2 351 Media representatives1 352 The next Göteborg Book Fair will be held 24 - 27 September 2015. For further information about the Göteborg Book Fair please contact: Birgitta Jacobsson Ekblom bje@goteborg-bookfair.com www.goteborg-bookfair.com Tel +46 31 708 84 05 Fax +46 31 20 91 03 This survey was carried out by Tel +46 31 711 08 60 www.detector.se