1. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association mshort@cellnet.co.ukwww.mda-mobiledata.org

2. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Time for a D@T@ Task Force?

3. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 World Cellular Subscriber Growth to Dec 98 0 50 100 150 200 250 300 350 19911992199319941995199619971998 Year End o M i l l i n s 16m 22.9m 34.1m 55m 87m 138m 204m 305m

4. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Cellular Data Growth Globally: 1999-2007 (millions of users) 0 50 100 150 200 250 300 350 400 END YEAR 20002001200220032004200520062007 CIRCUIT PACKET SMS ONLY Source: OVUM 1998 371 450 527 602 674 744 806 863 912 Total Global Cellular Subscribers

5. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Source: OVUM 1998 Cellular Data Growth Globally: 1999-2007 (% subscribers using data) 0 5 10 15 20 25 30 35 END YEAR 20002001200220032004200520062007

6. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Mobiles & the Internet - some predictions Within two years all mobile terminals will be Internet-enabled. Within two years mobile data will be faster than today’s ISDN lines. Mobile trading will be a reality by 2001. By 2005 more mobiles will be connected to the web than PCs. 30% of all Internet traffic will be accessed by mobile by 2005.

7. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Death of Distance

8. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Death of Distance 1G-Transport of Goods 2G-Transport of People 3G-Transport of Ideas Source:- www.deathofdistance.com-Frances Cairncross

9. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Mobile Internet Collaborate or Compete?

10. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Getting Personal

11. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Getting Personal

12. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Location Free

13. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 GSM Data Staircase SMS USSD WAP / Bluetooth GPRS EDGE UMTS 1997 1998 1999 2000 2001 2002 IP Backbone Mobile IPVoIP

14. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Internet Evolution World Wide Web HTML HDML XML Internet as Interconnect Mobile IP - Version 6 VoIP

15. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 Association Preparation Liaison with-MDA / WDF -GMCF -WAP Forum -Blue Tooth Public Relations-Mobile Data Guides -CD ROM D@T@ Task Force

16. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 SERG:- Requirements / IETF - Mobile IP ‘Roadmap’ IREG:- Signalling / Addressing - GPRS Awareness BARG:- Data Billing TWG:- Data Terminals WAP Liaison CSG:- Data Publicity - MDA / WDF Liaison D@T@ Task Force

17. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 GSM D@T@ Task Force Know-how transfer Data Roaming Business development Loyalty Cost reduction Preparing for competitive threat.

18. GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999 D@T@ Task Force