1. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 The UMTS Forum Synergy Potential with the Cell Broadcast Forum Alessandro Fenyves Consultant Spazio ZeroUno Chair Market Aspects Group, UMTS Forum Cell Broadcast Forum Plenary Meeting # 4 Milan - May 28-29, 2002 UF & CBF

2. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Introduction to The UMTS Forum 3G Service Categories Possible areas of co-operation between UF and CBF How to start co-operation Perceptions on 3G and reality The UF 3G market long term view Outline

3. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 –Founded on December 1996 by about 60 members, it is now a global organisation with over 230 members from more than 40 countries world-wide, including: Mobile, fixed and satellite operators Suppliers Consultants Regulatory bodies, and IT and media content providers –Goal: Successful global commercial deployment of UMTS / 3G services. What is the UMTS Forum?

4. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 REPORTS To help, inform and guide key decision makers on 3G mobile communications POSITION PAPERS Short papers on specific subjects GENERAL INFORMATION VEHICLES Press Releases, MobilenniuM newsletter UMTS Forum Deliverables

5. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 - Development of the UMTS Vision - Market Assessment - Spectrum Requirements - Technical / Market Studies Related to UMTS - Economic Analysis - Regulatory aspects - Lobbying for Early Licensing - Globalisation - Co-operation with Multimedia / ICT Industry and Content Providers - New extended visions Specific UMTS Forum Activities

6. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 –Licensing Detailed advice on policy and cost issuesDetailed advice on policy and cost issues to guide regulators: wide acceptance of to guide regulators: wide acceptance of UF recommendations UF recommendations –Clarification of market requirements Guidance towards global standardisationGuidance towards global standardisation –Detailed spectrum recommendations Successful conclusion to WRC-2000Successful conclusion to WRC-2000 Main Achievements

7. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 RAG MAG SAG 3GPP CO-ORDINAT. GROUP MARKETING COMMUNIC. STRATEGY NATIONAL LOBBYING GLOBAL- ISATION MARK.COMM. SUPPORT 3GPP Multimedia, ICT, Content Spectrum Community National Authorities General UMTS Issues for Internal & Ext. Use Communication Promotion Customers ICTG OG RG MG WORKING GROUPS INTEREST GROUPS Ad-hoc Temp. Groups UF Principle Structure General Assembly, Steering Group

8. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 The UF has defined Six Service Categories that represent the major areas of demand for 3G-enabled services over the next ten years: - Mobile Internet Access - Mobile Intranet / Extranet Access - Customised Infotainment - Multimedia Messaging Service (*) - Location-based Services (*) - Rich voice (simple and enhanced) 3G Service Categories

9. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 1) Mobile Internet Access (MIA) A consumer 3G service which offers mobile access to full fixed ISP services with near-wireline transmission quality and functionality. It includes full web access to the Internet as well as file transfer, e-mail, and streaming video/audio capability 2 ) Mobile Internet/Extranet Access (MIEA) A business 3G service that provides secure mobile access to corporate LANs and VPNs 3 ) Customized Infotainment (CIT) A consumer 3G service that provides device-independent access to personalized content anywhere, anytime via structured mechanisms based on mobile portals Service Categories Definitions - 1/2

10. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 4) Multimedia Messaging Services (MMS) A consumer and business 3G service that offers real-time, multimedia messaging with always-on capabilities allowing the provision of instant messaging. Targeted at be operator- or user defined 5 ) Location - based Services (LBS) A consumer and business 3G service that enables users to find other people, vehicles or machines. It also enables users to find users, as well as enables users to identify their own location via terminal or vehicle identification 6 ) Rich Voice(enhanced and simple) (RIV) A consumer and business 3G service that is real time and two-way. It provides advanced voice capabilities (such as VoIP, voice activated net access, and web-initiated voice calls), while still offering traditional mobile voice features (such as operator services, directory assistance and roaming). As the service matures, it will include mobile videophone and multimedia communications Service Categories Definitions - 2/2

11. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Multimedia Messaging Services (MMS) Location Based Services (LBS) Two common areas where a co-operation between UMTS Forum and Cell Broadcast Forum might prove fruitful Possible Areas of Co-operation

12. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 CBF: stress the effort of the UF in the general promotion of 3G, its detailed, long-term market assessment based on a Six Service Categories framework, including MMS and LBS, report its progress at UF GA meetings UF: stress the effort of CBF in promoting Cell Broadcast solutions, improving technology and underlying standards, and developing Cell Broadcast market, report progress at CBF Plenary meetings How to start co-operation

13. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 http//www.cellbroadcastforum.org Information on CB technology, applications and markets Information on membership, the possibility to download handset requirements, copies of the Forum reports, position papers CB events, announcements, news A Press Room area contains the most recent news releases A private member area is accessible to Full Members Add info on the UMTS Forum or at least a link to its website CBF website

14. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 http//www.umts-forum.org Gives the visitor information on membership the possibility to download handset requirements, copies of the UMTS Forum reports, position papers, electronic MobilenniuM and archive copies, and a calendar with forthcoming UMTS and 3G events around the world A Press Room area contains the most recent news releases A private member area is accessible to Full Members Add info on the CB Forum or at least a link to its website UF website

15. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Current perceptions on 3G 3G on rocky ground... –2000: “UMTS is at a watershed” –2001: The reality…a gloomy economy and harder times still for mobile industry Operators: –Big investments in licensing… but when is pay-back? –Will terminals arrive in time… and in quantity? Manufacturers: –job cuts, lower expectations...

16. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Do end-users really want mobile data services after a poor early experience with WAP over GSM? Current Perceptions on 3G Consumer scepticism... ???

17. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 The reality Japan FOMA launch in October 2001 Several successful 3G trials Major vendors committed to introduce terminals (increasing from Q3 2002) WAP v.2 evolving to suit 3G needs

18. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Choice of terminals offering: colour screens simultaneous voice & packet data videophone capability integrated colour camera Mobile Multimedia is a reality ! FOMA launch 3G is a reality

19. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 All systems go…. Licensing Technology Terminals

20. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 A New Value Chain Issues covered in UF reports 3G device s Portals study UMTS in a converged network environment

21. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 The UF long-term view for 3G... Mass-market take-off in 2005 Over $300 billion revenue for Operators in 2010 Cumulative revenues of $ 1 TRILLION over the next 10 years …based on a 28% 3G mobile market share in 2010 Source: UMTS Forum. UF Reports 13, 15, 17,and 18

22. A.Fenyves/CBF Plenary #4, Milan - May 28-29, 2002 Thank you for your attention alessandro.fenyves@spaziozerouno.it