2. Everyone wants to feel connected. Whether it's to their families and friends, in their communities, or beyond their country's borders – people are social animals and they want to be heard and make a difference. That’s why they volunteer, get involved with political campaigns, and participate in social movements. And it's why brands need to let their fans fully participate in the brand experience. Creative crowdsourcing communities tap into that human need to be part of something bigger than yourself. Opening up a brand to the potential energy of its fans can yield amazing results: things like predictive marketing insights and a clearer pathway to innovation. As a bonus, participative brands will earn consumer loyalty and activate their fans as brand evangelists.

3. Everyone wants to feel connected Whether it's to their families and friends, in their communities, or beyond their country's borders – people are social animals and they want to be heard and make a difference. That’s why they volunteer, get involved with political campaigns, and participate in social movements. And it's why brands need to let their fans fully participate in the brand experience. Creative crowdsourcing communities tap into that human need to be part of something bigger than yourself. Opening up a brand to the potential energy of its fans can yield amazing results: things like predictive marketing insights and a clearer pathway to innovation. As a bonus, participative brands will earn consumer loyalty and activate their fans as brand evangelists.