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Published byMoriah Dowlen Modified over 9 years ago
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Highlights of Re-branding and User Experience Release (Phase 1) 1
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Introducing the New WorldMate (Live) 2
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What Was Done New branding (logo, tagline, look and feel, messaging, consistency) Web overhaul – New site structure (Corporate, DC, Web app), design and “skin” – much clearer messaging on core value propositions and how to “Get Started” – streamlined work flows to download and purchase from the new Download Center Updated mobile clients – New home screen, with contextual dashboard (based on member behavior and travel plans) and service carousel (a la Yahoo! Go) – New “skin,” screen transitions and sonic effects – Other style enhancements Communications – Improved messaging and tighter integration across product and marketing vehicles (including mobile, web, member newsletter, system emails) 3
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WEB BEFORE AND AFTER 4
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Old Mobimate.com 5
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New Corporate Site 6
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New Download Center 7
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New ‘Choose Download’ Page 8
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Nokia Device Selection: Before 9
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Palm Product Selection: Before 10
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New Device Selection 11
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Blackberry Landing Page: Before 12
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Blackberry Landing Page: After 13
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Old WorldMate Live Home 14
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New WorldMate Live Home 15
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Web Application: Before 16
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Web Application: Before 17
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Web Application: After 18
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Old FAQ 19
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New FAQ 20
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MOBILE BEFORE AND AFTER 21
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Blackberry: Home 22 OLDNEW
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Blackberry: My Itineraries 23 OLDNEW
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Blackberry: Itinerary Details 24 OLDNEW
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Blackberry: FST Search 25 OLDNEW
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Blackberry: Clocks 26 OLDNEW
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Blackberry: Weather 27 OLDNEW
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Blackberry: Currency 28 OLDNEW
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Windows Mobile: Splash 29 OLDNEW
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Windows Mobile: My Itineraries 30 OLDNEW
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Windows Mobile: Weather 31 OLDNEW
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EMAIL BEFORE AND AFTER 32
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Newsletter: Before 33
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Newsletter: After 34
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