1. Self - Publishing Tips & Resources November 8, 2013 Arti Sharma, M.Ed. Educational Technologist IS & T artis@bu.edu 617-353-6349 artis@bu.edu

2. Who is here? 1. Name 2. Department / Organization 3. What are you hoping to get from this session? 4. Prior experience with self-publishing?

3. Today: 1. Brief introduction to self-publishing 2. Should you self-publish? 3. Overview of digital readers and self-publishing platforms 4. Interactive eBooks 5. Tips & resources 6. Final thoughts

4. What is self – publishing? Wikipedia Definition: http://en.wikipedia.org/wiki/Self-publishing The publication of any book or other media by the author of the work, without the involvement of an established third- party publisher. The author is responsible and in control of the entire process including design (cover/interior), formats, price, distribution, marketing & PR.

5. Idea Audience Content Design Promotion

6. A little humor

7. Is self-publishing for you? Yes, if: 1. You have something important or inspiring to say. 2. You have credibility on your subject. 3. Have a clearly identified target market. 4. You are brave, hardworking and resilient.

8. Why not to self-publish. NO, if: 1. You are in it for the money 2. You are not self-disciplined 3. You aren’t good at everything 4. You do not enjoy multitasking 5. Shameless self-promotion is not your thing

9. How popular are eBooks?

11. How popular are printed books?

12. What about interactive eBooks? Would you consider them books? Audio Videos Photos Maps Infographics Music

13. The next generation of eBooks? http://pushpoppress.com/ourchoice/

14. What do people read eBooks on? Source: Forbes http://www.forbes.com/sites/jeremygreenfield/2013/10/30/kindle-most-popular- device-for-ebooks-beating-out-ipad-tablets-on-the-rise/

15. From content to book Questions to consider: 1. What device or devices will your book be accessed from? 2. How much of the work would you like to do yourself? 3. Do you need printed copies of your book? 4. What is your budget? 5. What is your plan for marketing and promoting your work?

16. eBook authoring options Option 1: Go with a self-publishing service  Publish digitally or by print  Cross platform compatibility  Ways to connect with readers – newsletter Option 2: Choose an eBook publishing platform  Digital only (primarily)  Cross platform compatibility not guaranteed

17. Self-publishing services Freedom | professionalism | fast delivery MagCloud – http://http://www.magcloud.com/http://http://www.magcloud.com/ Lulu – http://http://www.lulu.com/ CreateSpace – https://www.createspace.com/http://http://www.lulu.com/https://www.createspace.com/

18. eBook authoring platforms iBooks Author http://www.apple.com/ibooks-author/ Inkling Habitat http://www.apple.com/ibooks-author/ https://www.inkling.com/habitat/ Atavist https://www.atavist.com/

19. Final Thoughts 1. Don’t be discouraged 2. Follow ups are welcome 3. Group for self-publishing enthusiasts

20. Additional Reading 1. The rise of e-reading http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/ http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/ 2. Thinking of self-publishing your book in 2013 http://www.forbes.com/sites/nickmorgan/2013/01/08/thinking-of-self-publishing-your- book-in-2013-heres-what-you-need-to-know/ http://www.forbes.com/sites/nickmorgan/2013/01/08/thinking-of-self-publishing-your- book-in-2013-heres-what-you-need-to-know/ 3. Should you self-publish ?http://janefriedman.com/2013/05/17/should-you-self-publish/http://janefriedman.com/2013/05/17/should-you-self-publish/ 4. Answers to 18 self-publishing questionshttp://www.thebookdesigner.com/2013/05/wednesday-mailbag-answers-to-your- self-publishing-questions/#more-27775http://www.thebookdesigner.com/2013/05/wednesday-mailbag-answers-to-your- self-publishing-questions/#more-27775 5. Training courses http://www.thebookdesigner.com/training/ http://www.thebookdesigner.com/training/ 6. Don’t burn your books – print is here to stay http://online.wsj.com/news/articles/SB10001424127887323874204578219563353697002 http://online.wsj.com/news/articles/SB10001424127887323874204578219563353697002

21. Thank You!