1. Design Thinking: How medieval design is still used today

2. Mr. Smith Ms. Singer We are graphic designers

3. Our daughter is Lena (Lee) Smith

4. Today we will learn how people used design in Medieval times…

5. …and how their design still influences us today.

6. Today we will: Have a lesson View a demonstration Create a design using what we learn.

7. What is a Medieval Coat of Arms?

8. Coat of Arms is an identification system developed during the Middle Ages.

9. A “Coat of Arms” was used to identify knights

13. A coat of arms is also called a herald

14. A herald has several parts

15. Why did a knight need a “Herald” or “Coat of Arms?”

16. So he would look different than other knights!

18. Why is it important for knights to look different?

19. So others: know which team they are on

20. Why is it important for knights to look different? So others: know which team they are on earn respect for their brave deeds

21. Why is it important for knights to look different? So others: know which team they are on earn respect for their brave deeds know which family they are from

22. Let look at some examples of these in today’s society

23. So others: know which team they are on

24. So others: know which team they are on

25. So others: earn respect for their brave deeds

26. So others: know which family they are from

27. Why was it important for knights to be visible from a distance?

28. So everyone knew which side they were on!

30. Why is it important for people today to be visible from a distance? So everyone knows which team they are on

31. Why else is it important for people to be visible from a distance? Cassiesie

32. Why else is it important for people to be visible from a distance? Safety

33. What does safety have to do with design?

34. A lot!

35. A Coat of Arms

36. Lets take a closer look at one part: The shield

37. Examples of medieval shield shapes

38. Lets take a closer look at one of these:

39. How are shield shapes used today?

41. Shield of the Swiss Canton of Soleure

42. US Interstate Highway Sign

43. US Interstate Highway Sign

44. Definition Legible Legibility To see something clearly.

45. Why is legibility important when driving on the highway?

46. Imagine you are driving down the highway at 60 miles per hour…

47. US Interstate Highway Sign

48. Imagine you are driving down the highway at 60 miles per hour…

50. These are actual signs on a highway that your parents drive on regularly

53. Here’s one way good design can make highway driving safer.

54. A designer created a typeface to improve legibility of road signs.

55. Its name is “Clearview”

56. Its designed to improve legibility for drivers

58. This typeface improves legibility for drivers

60. Today you will design and make your very own shield.

61. Think about legibility when you design your shield.