1. EVERY CALL MATTERS

2. August, 2010 EVERY CALL MATTERS Overview Target Market – Who’s it for? Product Details – Function – Operation TGP500/550 SIP DECT Phone System

3. August, 2010 EVERY CALL MATTERS SIP CORDLESS PHONE SYSTEMS The KX-TGP500 series brings together all the advantages of modern internet HD VoIP voice calls, classic business phone functionality and easy Web based administration, ideally suited to small office and branch office solutions.

4. August, 2010 EVERY CALL MATTERS Support for 3 simultaneous SIP network conversations 5 DECT Handsets simultaneously Up to 6 DECT cordless handsets Support up to 8 SIP registrations 8 DDI lines or extensions Ethernet pass-thru port (TGP550 Only) CODEC: G.722 (wideband) G.729a G.711 G.726 Key Features

5. August, 2010 EVERY CALL MATTERS KX-TGP550 : Corded and Cordless Type DECT Handset Call Button on Base Unit Hands-Free Speaker Phone on Base Unit and Cordless Handset Up to 6 Cordless Handsets DID on each Cordless Handset Wide Band Audio (G.722) KX-TPA50 : Optional Handset

6. August, 2010 EVERY CALL MATTERS KX-TGP500 Entry DECT Wall mountable Base Unit 1 KX-TPA50 Included Up to 5 additional Cordless Handsets DID on each Cordless Handset Wide Band Audio (G.722) KX-TPA50 : Optional Handset

7. August, 2010 EVERY CALL MATTERS KX-TPA50 Optional DECT Handset for KX-TGP5xx DECT Radio interface (Digital Enhanced Cordless Telephony) High quality, long distance without interference High quality professional design Integrated full-duplex speakerphone Bright Message Waiting Indicator Easily manage up to 8 DID lines DID specific Ringtones Dedicated feature buttons Local or Network Intercom 100 Phone Book Memory 10 Last Dialed Numbers 10 day stand-by and 5 hour talk time 2.1” Large LCD with White Backlit

8. August, 2010 EVERY CALL MATTERS TGP5xx Hosted PBX Solution Designed for: IP-Centrex Hosted PBX Designed as: Asterisk/Switchvox SIP phone Target: SOHO Small Business Certified

9. August, 2010 EVERY CALL MATTERS IP-Centrex/Hosted PBX Service provided by carrier/provider Example Business Applications: Call Forward, Do Not Disturb Multi-party Conference Voice Mail, Shared call Example Business Applications: Call Forward, Do Not Disturb Multi-party Conference Voice Mail, Shared call IP Network No.1 Soft Switch Vendor IP-Centrex/Hosted PBX Services A business solution operated by the service provider and located on the service provider's premises. Asterisk/Switchvox The most popular Software based Open Source PBX. SIP Trunking - NOT supported A service offered by an ITSP that allows businesses to use VoIP Trunks to their PBX using their existing Internet connection.

10. August, 2010 EVERY CALL MATTERS TGP5xx Target Market Carrier Service MarketPBX Market 1. Hosted Services2. SIP Trunk3. Panasonic PBX4. Open Source PBX Carrier provides PBX features from their network IP-Centrex/Hosted Services IP Based Trunk services NOT SUPPORTED Panasonic PBX SIP Terminal NOT SUPPORTED Digium PBX Terminal Business Certified Switchvox Hosted Service SIP Trunk Service NCP/TDE

11. August, 2010 EVERY CALL MATTERS Sales Route Scenario 1 Panasonic Carrier/Provider End-User Scenario 2 Panasonic Asterisk Dealer/Distributor End-User Worlds Largest SIP Softswitch vendor Established in 1998 HQ – Maryland, USA Sales - $90 million (2008) Why “Broadsoft”? Worldwide Carrier Adoption 435 Carriers 15 of the top 25 carriers

12. August, 2010 EVERY CALL MATTERS Worldwide IP Terminal Market Target Market for TGP5xx Series Business terminal use shifts towards IP products rapidly Business market structure will change drastically Business terminal use shifts towards IP products rapidly Business market structure will change drastically

13. August, 2010 EVERY CALL MATTERS KX-TGP5XX SERIES FUNCTION/OPERATION

14. August, 2010 EVERY CALL MATTERS Handset and Base Station Functions Call all cordless handsets by pushing [ALL] button Base unit has call button for cordless handset busy indicator This example : Handset #1 and #2 in-use/busy Handset No. [1] – [8] Base station can display all line status using this feature key LCD shows how many lines are in use. This example : 1 line is used and lines 2/3 are available. Network Voicemail

15. August, 2010 EVERY CALL MATTERS DEPLOYMENT

16. August, 2010 EVERY CALL MATTERS Suggested 6 User Deployment Very Small Office (6 users) Simultaneous Calls: 18 Very Small Office (6 Users) Simultaneous Calls: 3Simultaneous Calls: 6 (3+3) Deployment Examples 123-0001123-0002123-0003 Member 2Member 3 123-0004 Member 4 123-0005 Member 5 123-0006 Member 6 Member 1 (Boss) 123-0002 123-0003 123-0001 123-0005123-0006123-0004 1 x TGP550 1 x TGP500 4 x TPA50 123-0002123-0003123-0001123-0005123-0006123-0004 1 x TGP500 5 x TPA50 6 x TGP550

17. August, 2010 EVERY CALL MATTERS Example – Small Business Reception IP Centrex Hosted VoIP IP Centrex Hosted VoIP SIP Server Small Business VoIP Trunk DDI Range: 345-0000 to 345-0008 HS2 (BUSY) HS1 (IBUSY) HS3 (Free) HS6 (Free) HS5 (Free) HS4 (Free) Reception (Ext. 5) 345-0000 Handset1 (Ext. 1) 345-0001 Handset2 (Ext. 2) 345-0002 Handset3 (Ext. 3) 345-0003 Handset4 (Ext. 4) 345-0004 Example 1 1.Call is initiated for 345-0004 over VoIP Trunk 2.Call is routed to Handset 4 (Ext. 4) 3.Call is answered Example 1 1.Call is initiated for 345-0004 over VoIP Trunk 2.Call is routed to Handset 4 (Ext. 4) 3.Call is answered Internet Example 2 1.Call is initiated for 345-0000 over VoIP Trunk 2.Call is routed to Reception (Ext. 5) 3.Call is forwarded to Handset 3 (Ext.3) Example 2 1.Call is initiated for 345-0000 over VoIP Trunk 2.Call is routed to Reception (Ext. 5) 3.Call is forwarded to Handset 3 (Ext.3) Example 3 1.Call is initiated for 345-0000 over VoIP Trunk 2.Call is routed to Reception (Ext. 5) 3.Receptionist tries to place call to Handset 1 (Ext 1) and Handset 2 (Ext.2 ) but both extensions are Busy Example 3 1.Call is initiated for 345-0000 over VoIP Trunk 2.Call is routed to Reception (Ext. 5) 3.Receptionist tries to place call to Handset 1 (Ext 1) and Handset 2 (Ext.2 ) but both extensions are Busy 

18. August, 2010 EVERY CALL MATTERS 8 DDI registrations (allows 1 for each station PLUS 1 general business number) Fully flexible ringing assignment (phones can ring for multiple lines if desired) Receptionist coverage for all lines/handsets (if desired) Transfer and intercom managed by DECT system Service provider voicemail indication User installable No wiring required to desktop Example - Small Business, cont.

19. August, 2010 EVERY CALL MATTERS Number Assignment Main Number + DDI Eight numbers (VoIP/SIP accounts) can be independently and uniquely assigned to a base station and/or handset Base Station DDI. 1000 Handset 1 DDI. 1001 Handset 2 DDI. 1002 Handset 3 DDI. 1003 Handset 4 DDI. 1004 Handset 5 DDI. 1005 Handset 6 DDI. 1006

20. August, 2010 EVERY CALL MATTERS Number Assignment Overlap Ring Assignments Eight numbers (VoIP/SIP accounts) can be independently or jointly assigned to a base station and/or handset to create call groups Base Station DDI. 1000 Handset 1 DDI. 1000 DDI. 1001 Handset 2 DDI. 1000 DDI. 1001 Handset 3 DDI. 1000 DDI. 1001 Handset 4 DDI. 1000 DDI. 1001 Handset 5 DDI. 1000 DDI. 1002 Handset 6 DDI. 1000 DDI. 1002

21. August, 2010 EVERY CALL MATTERS Flexible Number Assignment Easy to use configuration matrix for incoming ringing assignments Maximum flexibility for the assignment of telephone numbers and handset usage, for both incoming and outgoing calls

22. August, 2010 EVERY CALL MATTERS Intercom Call Reception (Base Station) DDI. 1000 Handset 1 DDI. 1001 Handset 2 DDI. 1002 Handset 3 DDI. 1003 Handset 4 DDI. 1004 Handset 5 DDI. 1005 Handset 6 DDI. 1006 Destination is specified by handset number, regardless of its phone number Intercom function available only a single system Destination is specified by handset number, regardless of its phone number Intercom function available only a single system Intercom call from reception (base station) to Handset 1 Intercom call from reception (base station) to Handset 5

23. August, 2010 EVERY CALL MATTERS Intercom Call Reception (Base Station) DDI. 1000 Handset 1 DDI. 1001 Handset 2 DDI. 1002 Handset 3 DDI. 1003 Handset 4 DDI. 1004 Handset 5 DDI. 1005 Handset 6 DDI. 1006 Destination is specified by handset number, regardless of its phone number Intercom function available only a single system Destination is specified by handset number, regardless of its phone number Intercom function available only a single system External Call for DDI 1001 Call Transferred to Handset 5 Internet

24. August, 2010 EVERY CALL MATTERS Receptionist Reception (Base Station) DDI. 1000 Handset 1 DDI. 1001 Handset 2 DDI. 1002 Handset 3 DDI. 1003 Handset 4 DDI. 1004 Handset 5 DDI. 1005 Handset 6 DDI. 1003 Although 2 handsets have the same DDI assigned the transfer destination is specified by the handset number. Internet “Can you put me through to Sarah in Sales please?” Dial DDI 1000 Caller dials DDI 1000 in order to speak to Sarah in sales Reception transfers the call to Sarah on handset 3 by pressing dedicated key Caller dials DDI 1000 in order to speak to Sarah in sales Reception transfers the call to Sarah on handset 3 by pressing dedicated key

25. August, 2010 EVERY CALL MATTERS Radio Channels (Max. 5 RF Channels) A B C 1 Example 4. 1 3-way conference call and 1-pair intercom Conference with A 3 6 Intercom 4 5 2 A B C 1 2 3 Example 1. 3 Line calls and 1-pair intercom 6 Intercom 4 5 A B C 1 2 3 Example 2. 1 Line call and 2-pair intercom 6 Intercom 4 5 A B C 1 2 Example 3. 1 2-way conference call and 1-pair intercom and 1 call (by Base unit) Conference with B 3 6 Intercom 4 5

26. August, 2010 EVERY CALL MATTERS Conferencing 3-way Conference Line A + Handset 1 + Handset 2 A Handset 1 Handset 2 3-way Conference Line A + Base Unit + Handset 1 A Handset 1 3-way Conference Line A + Line B + Handset 1 A Handset 1 B 4-way Conference Line A + Line B + Handset 1 + Handset 2 A Handset 1 Handset 2 B 5-way Conference Line A + Line B + Handset 1 + Handset 2 + Handset 3 A Handset 1 Handset 2 B Handset 3 *2 more Handsets can be joined up to 5-way conf.*1 more Handset can be joined up to 5-way conf. *2 more Handsets can be joined up to 5-way conf.

27. August, 2010 EVERY CALL MATTERS Call Forwarding UnconditionalBusyNo Answer Handset does not Ring and all calls are unconditionally forwarded to designated destination e.g. 789-4321 Call is forwarded to destination e.g. 789-1234, only when handset is busy Calls are forwarded to destination e.g. 789-1234 if the handset is not answered after a designated number of rings. All call are forwarded 555-1212 789-4321 When handset is busy 555-1212 789-4321 Forwards after designated numbers of rings 555-1212 789-4321 No Ring Ring

28. August, 2010 EVERY CALL MATTERS Call Share and Privacy Mode Call Share “Allowed” Users can share an existing outside call depending on the handset settings 2-way Conference Call Share “Not Allowed” – Privacy Mode (default) Privacy Mode Set Call Share is not allowed. When handset attempts to join external call when Privacy mode is set the handset is presented with a busy signal Not Connected Privacy : Off Privacy : On Busy Tone

29. August, 2010 EVERY CALL MATTERS Handset-to-Handset Transfer Base Unit to Handset 1 Transfer Handset 1 to Handset 2 Transfer Handset 1 Base Unit Handset 1 Handset 2

30. August, 2010 EVERY CALL MATTERS Broadsoft “Shared Call Appearance” (SCA) 555-1212 User can assign one number to several terminals as a main/primary number The number of “555-1212” is shared by each terminal. On an inbound call, all devices associated with that number ring. Calls in-progress will show line engaged on remaining devices. User can assign one number to several terminals as a main/primary number The number of “555-1212” is shared by each terminal. On an inbound call, all devices associated with that number ring. Calls in-progress will show line engaged on remaining devices. Terminal 1 Terminal 2 Terminal 3 IP Centrex Hosted VoIP IP Centrex Hosted VoIP SIP Server Internet

31. August, 2010 EVERY CALL MATTERS Network Based Voicemail New Voice Mail Access to voicemail from handset through menu Voice mail notification New voice mail message indication - LCD displays “New Voice Mail” - Voice Mail LED on base station - Ringer LED on handset flashing New voice mail message indication - LCD displays “New Voice Mail” - Voice Mail LED on base station - Ringer LED on handset flashing Voicemail feature key Flashing LED indicator Flashing LED indicator LCD displays “New Voice Mail” LCD displays “New Voice Mail” LCD displays “New Voice Mail” LCD displays “New Voice Mail” Access to voicemail from Base Unit by pushing [VOICE MAIL] button Access to retrieve

32. August, 2010 EVERY CALL MATTERS Summary The KX-TGP500 series brings together all the advantages of modern internet HD VoIP voice calls, classic business phone functionality and easy Web based administration, ideally suited to small office and branch office solutions.

33. August, 2010 EVERY CALL MATTERS THANK YOU