1. Critical Mass Interactive, Inc. (CMI)

2. CMI introduces LearningWorld™, an ontology driven interactive engine to ‘cross the chasm’ CMI introduces LearningWorld™, an ontology driven interactive engine to ‘cross the chasm’ Serious Video Games Market

3. LEARNINGWORLD TM An ontology driven individual and team play virtual experience environment for creating and delivering industry specific learning, operational training, and performance measurement, as well as entertainment interactive content. An ontology driven individual and team play virtual experience environment for creating and delivering industry specific learning, operational training, and performance measurement, as well as entertainment interactive content.

4. First Serious Application CMI Proprietary Disclosure of content and materials herein this document is subject to the restriction on the last slide. 4 MedWorld™-CM (Combat Medicine) is an individual and team play MMORPG based serious video game for combat medical education, casualty continuum of care operational training, and performance measurement.

5. Immersive experiential video gameplay as opposed to established training turned into a game Massively Multi-Player Online Role Playing Game (MMORPG) design Individual, multi-player, or team play with VoIP & chat communications Episodic play Player Characters (PCs) & Artificial Intelligence Non-Playing Characters (AI-NPCs) Virtual Community for gameplay access, guilds, forums, public performance scoreboard Inputs: keyboard / mouse, touch, or game controller, speech, (future) & motion (future) Graduated play based on sustained demonstrated knowledge, skill & performance: Removal of play prompts Varied and / or increasingly complex medical situations Varied and / or increasingly complex operational environments / situations Collaborative design approach: Design Consultant - facilitate SME / technologist collaboration Subject Matter Expert (SME) – topical / industry specialist Technologist: Video game producers, designers, artists, riggers, animators, lighters, audio engineers & programmers Ontology data model design, development & implementation System / Cloud delivery, performance & security Secure Cloud based delivery Strategic Partner: Mash1 Development, a leading developer of ‘Tag, Track & Trace’ authentication and secure access / delivery of digital information for the military, government & commercial markets Supports distributed gameplay, accelerated deployment of enhancements & rapid incorporation of lessons from the front Downloadable modules for stand-alone play Immersive experiential video gameplay as opposed to established training turned into a game Massively Multi-Player Online Role Playing Game (MMORPG) design Individual, multi-player, or team play with VoIP & chat communications Episodic play Player Characters (PCs) & Artificial Intelligence Non-Playing Characters (AI-NPCs) Virtual Community for gameplay access, guilds, forums, public performance scoreboard Inputs: keyboard / mouse, touch, or game controller, speech, (future) & motion (future) Graduated play based on sustained demonstrated knowledge, skill & performance: Removal of play prompts Varied and / or increasingly complex medical situations Varied and / or increasingly complex operational environments / situations Collaborative design approach: Design Consultant - facilitate SME / technologist collaboration Subject Matter Expert (SME) – topical / industry specialist Technologist: Video game producers, designers, artists, riggers, animators, lighters, audio engineers & programmers Ontology data model design, development & implementation System / Cloud delivery, performance & security Secure Cloud based delivery Strategic Partner: Mash1 Development, a leading developer of ‘Tag, Track & Trace’ authentication and secure access / delivery of digital information for the military, government & commercial markets Supports distributed gameplay, accelerated deployment of enhancements & rapid incorporation of lessons from the front Downloadable modules for stand-alone play Gamification CMI Proprietary Disclosure of content and materials herein this document is subject to the restriction on the last slide. 5

6. Education, training & performance measurement play modes: Familiarization - player registration, preference setup, learning of topical vocabulary, and familiarization with gameplay, environments, and equipment Guided - Instructor- or configurable automated-led teaching of new knowledge & skills Free - instantiate learning through ‘hands-on’ operational training Test - evaluation, grading & certification of demonstrated, sustained knowledge, skills & performance associated with lesson, course, or certification Instructor: Real-time driven play as a Player or Instructor Real-time configurable outcome driven replay for teaching moments Dynamically defined play modules for lesson, course & certification alignment Outcome driven tutorial review: Configurable outcomes achieved by individual or team gameplay automatically cause a guided or Instructor-led tutorial replay Real-time substantiation of correct diagnosis & treatment as well as immediate identification / correction of improper diagnosis & treatment Recorded play: Configurable / manual recording of individual or team play modules Side-by-side replay of recorded play modules for comparison & review of progress / performance Education, training & performance measurement play modes: Familiarization - player registration, preference setup, learning of topical vocabulary, and familiarization with gameplay, environments, and equipment Guided - Instructor- or configurable automated-led teaching of new knowledge & skills Free - instantiate learning through ‘hands-on’ operational training Test - evaluation, grading & certification of demonstrated, sustained knowledge, skills & performance associated with lesson, course, or certification Instructor: Real-time driven play as a Player or Instructor Real-time configurable outcome driven replay for teaching moments Dynamically defined play modules for lesson, course & certification alignment Outcome driven tutorial review: Configurable outcomes achieved by individual or team gameplay automatically cause a guided or Instructor-led tutorial replay Real-time substantiation of correct diagnosis & treatment as well as immediate identification / correction of improper diagnosis & treatment Recorded play: Configurable / manual recording of individual or team play modules Side-by-side replay of recorded play modules for comparison & review of progress / performance Experiential Learning CMI Proprietary Disclosure of content and materials herein this document is subject to the restriction on the last slide. 6

7. Ontology uses topical vocabulary, descriptions, processes, tasks, procedures, imagery, motions, speech & audio to define data model Interface tools enable topical SMEs to add, delete, or change ontology defined data elements and embedded game triggers Ontology data driven architecture: Semantic Data Model will define: Play modes Episodes Play modules Environment & equipment Characters Situations & conditions Processes, tasks & procedures Actions Motion & speech (future) Outcomes Embedded game triggers Dynamically drives gameplay using embedded game triggers Can integrate & utilize available ontologies, e.g., anatomical ontology, GPS ontology Information Store will be Resource Description Framework Schema (RDFS) compliant – enable semantic web import / export of digital information Ontology uses topical vocabulary, descriptions, processes, tasks, procedures, imagery, motions, speech & audio to define data model Interface tools enable topical SMEs to add, delete, or change ontology defined data elements and embedded game triggers Ontology data driven architecture: Semantic Data Model will define: Play modes Episodes Play modules Environment & equipment Characters Situations & conditions Processes, tasks & procedures Actions Motion & speech (future) Outcomes Embedded game triggers Dynamically drives gameplay using embedded game triggers Can integrate & utilize available ontologies, e.g., anatomical ontology, GPS ontology Information Store will be Resource Description Framework Schema (RDFS) compliant – enable semantic web import / export of digital information Ontology Data Driven Architecture CMI Proprietary Disclosure of content and materials herein this document is subject to the restriction on the last slide. 7

8. 8 Contact Us S Coleman Washington COO / LearningWorld TM & MedWorld™ Program Manager Email: coleman@criticalmassinteractive.com Telephone: 512-426–4543 Skype: colemanwashington Business Address: 7427 N Lamar Blvd Suite 200 Austin, TX 78752 Suite 200 Austin, TX 78752 S Coleman Washington COO / LearningWorld TM & MedWorld™ Program Manager Email: coleman@criticalmassinteractive.com Telephone: 512-426–4543 Skype: colemanwashington Business Address: 7427 N Lamar Blvd Suite 200 Austin, TX 78752 Suite 200 Austin, TX 78752

9. No part of this presentation may be reproduced in any form or by any means, electronic or mechanical, including photocopying and recording, for any purpose without the express written consent of Critical Mass Interactive, Inc. Due to the proprietary nature of CMI’s Intellectual Property, methodologies, and other information enclosed herein, this report may not be shown to any third party without the prior written consent of Critical Mass Interactive, Inc. © 2011 Critical Mass Interactive, Inc. No part of this presentation may be reproduced in any form or by any means, electronic or mechanical, including photocopying and recording, for any purpose without the express written consent of Critical Mass Interactive, Inc. Due to the proprietary nature of CMI’s Intellectual Property, methodologies, and other information enclosed herein, this report may not be shown to any third party without the prior written consent of Critical Mass Interactive, Inc. © 2011 Critical Mass Interactive, Inc. Intellectual Property & Confidentiality Statement