1. Success – BASF‘s Approach to Sustainability in Customer Interaction
European Chemical Regions Network (ECRN)
29./ Ludwigshafen
Dr. Uwe Gauglitz

2. The Four Strategic BASF Guidelines for Long-term Success
Earn a premium on our cost of capital
Help our customers to be more successful
Form the best team in the industry
Ensure sustainable development

3. Responsible Care®: Part of Corporate Goals
BASF assumes responsibility for safety, health and environment beyond what is required by legal regulations.
The company asserts its claim to maintain and help shape the political background conditions that secure competitiveness.
As the world’s leading chemical company, BASF sees itself as having a special responsibility to implement international strategies and standards within its own company.
BASF`s environmental balance reflects the
success of intelligent energy and waste disposal concepts that reduce CO2 emissions and conserve resources.

4. One of the key challenges of Responsible Care® is…
…the promotion of RC goals within the whole value chain

5. Success – Adding Value through Sustainability
Success bundles BASF‘s Responsible Care® expertise in the fields of sustainability management, health, safety, and environment.
This expertise is based on decades of own strategic and operational experience, as well as more than 350 projects with customers and suppliers.
Together with our products, we offer that expertise to our customers and suppliers.

6. The goal of Success We want to…
increase and spread sustainable development beyond our internal activities.
help our customers to be more successful.
create enduring customer partnerships by working together for sustainable development.
Provide an additional differentiation factor and new market opportunities
… create business value for both parties: a win-win situation

7. Success Service areas
PROCESS: “We assist you in optimizing your processes”
Waste Management
Wastewater Treatment
Energy Consultancy
Health and Safety at the Workplace
Emergency Response
PRODUCT: “We analyze your product potential“
Environmental trace analysis
REACH Consultancy
Hazardous Substance Management
Toxicology and Ecology
The Eco-Efficiency Label
STRATEGY: “We support your strategies“
Sustainability Management
Eco-Efficiency Analysis
Energy Efficiency
Climate Protection

8. Examples of customer partnership projects
Environmentally friendly wastewater treatment
Eco-efficient milk packaging
Reduction of odour nuisance
Need
A client from the automotive industry introduced a new coating process which caused an additional liters of wastewater per day.
Need
A dairy producer is looking for the most ecological and profitable milk packaging solution.
Need
An Italian customer was faced with massive complaints from neighbours and the authorities about an odour nuisance arising from his plant.
Our Contribution
BASF‘s eco-efficiency analysis contributed to the political decision to exclude certain plastic containers from the deposit system.
Our Contribution
The BASF wastewater experts developed a system to solve the problem - as a result the automobile manufacturer could switch to the new coating process as scheduled.
Our Contribution
With BASF’s support technical and organizational improvements could be identified and implemented. The odour was eliminated and good relations with neighbours and authorities were restored.

9. Conclusions Potential for further Success
0,2
Conclusions
Potential for further Success
More than 350 projects since the beginning of the Initiative
Broader customer interaction
We spend more time with our customers and suppliers with a non product price related topic… better understanding of our customers and suppliers
Promotion of Responsible Care®
Strive the promotion of Responsible Care® through the value chain and translate it into business opportunities

10. Contact information
BASF Aktiengesellschaft
Success-Info-Point
D Ludwigshafen
Telephone:
Fax:
Web:

11. What are the main service areas within Success?
Product Safety/ Chemical Policy, REACH
Experimental Toxicology and Ecology
Emissions, Ambient Air Concentrations, Environmental Analysis
Waste Management
Soil Protection and Ground Water Pollution
Wastewater
Energy Generation, Energy Conservation
Emergency Response
Distribution Safety
Authorizations, Statutory Regulations
Safety, Health at the Workplace
Sustainability

12. 0,2
The REACH Approach

13. REACH
The new EU chemicals regulation for the Registration, Evaluation and Authorisation of Chemicals (REACH) came into force on June 1st 2007
REACH applies to all companies manufacturing, importing or using chemicals.

14. The REACH System Registration Known substances Evaluation
Objective: Registration of all existing substances on the market  1 t/a (approx ) within 11 years
Used substances
>= 1 t/a
Known substances
Evaluation
Evaluation of the data by the central agency and national authorities
Technical dossier
for  10 t/a: Chemical Safety Reports
Registration
*CMR: carcinogenic, mutagenic, reprotoxic *vPvB: very persistent, very bioaccumulative
*PBT: persistent, bioaccumulative, toxic *endocrine disruptors: influencing the hormonal system
Authorisation
Authorisation for special uses of CMR 1+2*, PBT*, vPvB* and other substances “of similar concern” (e. g. endocrine disruptors)*

15. Authorisation / Restriction
Timelines of REACH
1 June 2008-
30 Nov 2008
1000 t/a,
CMR 1+2 ( 1 t/a),
R50-53 ( 100 t/a)
Registr Evaluation
Entry into force
End of
„Phase-in“
Pre-registration
>/= 100 t/a Registration Evaluation
Registration
>/= 1 t/a Registration
Registration
Eval.
Authorisation / Restriction
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018

16. REACH services for customers as: manufacturers or importers
If the customer is a manufacturer or importer of chemicals within the EU, all substances must first be preregistered, then registered. Applications of certain substances require authorisation.
Our offer
Information
Assessment of current situation
Preregistration
Registration
Authorisation
Examination of available documents e. g. safety data sheets
Testing
Assessment
Drawing up of the chemical safety report
Drawing up of authorisation documents
Implementation of a socio-economic analysis

17. REACH services for customers as: downstream users
As a downstream user of chemicals in the EU, it is usually sufficient to verify whether your use is covered in the extended safety data sheet. You must also adhere to the risk reduction measures described there (e. g. protective equipment, local exhaust ventilation)
Our offer
Assessment of current situation
The downstream user decides whether he
…. informs his supplier for assessing the use and including it in the safety data sheet;
Communication with supplier and training if necessary
Assistance for the supplier with fulfilling his REACH obligations or
…. would like the use to be assessed independently of the supplier;
Assessment of uses
Support when communicating with authorities

18. The Success - Team Dr. Uwe Gauglitz Head of Success Services
Dr. Andreas Kicherer
Success Team Leader
Annette Kunde
Head of Business Model Development (BMD)
Dr. Ana Alba Pérez
Management Success Services
Dr. Susanne Demharter
Marketing REACH Services
Eva Kratzer
Business Model Develop.
Anne Haunhorst Business Model Develop.
Monika Schreiber-Dünges
Management Success Services
Peter Kölsch
Marketing REACH Services
Tanja Dreyer
Success-Info-Point

19. Success provides BASF‘s EHS experts for external customers
Business
Unit A
Production
site 2
Service
service
service
Production
site 1
Business
Unit B
customer
service
service
service
Success-team
Administration, offer
Coordination
Experts
EHS-Functional Unit