1. APPROVED PAP FUNDS ©Copyright 2014. All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.

2. CAMPAIGN PLANNER © Copyright 2014 Team Velocity Marketing. All rights reserved in all copyrights, trademarks and other intellectual property.

3. 1.Sell down remaining truck inventory 2.Source high quality late model trucks 3.Upgrade current customers into new 2014 models 4.Conquest popular crossover brands 5.Turn service lane into a sales lane during truck month Goals & Objectives

4. Top Trades 1 F-150 2 Super Duty F-350 3 Super Duty F-250 4 Ranger 1 Silverado 1500 1 Ram 1500 2 Ram 2500 3 Dakota 4 Ram 3500 5 Grand Cherokee 6 Wrangler AVERAGE YEAR TRADED..2006AVERAGE MILEAGE AT TRADE..79,148

5. Strategy

6. Core Offers

7. Targeted Mail – 10x6 (front) 1 Dealer Information 3 Campaign Theme 4 Core Sales Offer 2 Special Offer

8. Targeted Mail – 10x6 (back) 2 Personal Message 1 Core Vehicle Offers 3 800 Tracking Number 4 Special Offer

9. Targeted Email 2 Personal Message 1 Campaign Theme 5 Core Vehicle Offers 3 Special Offer 4 Dealer Information

10. Campaign Website 2 Dealer Information 1 Campaign Theme

11. Sales POS Merchandising GoPos Campaign Website Web Banner Hang Tags

12. 3 Package Offerings

13. To learn more, or get started, please call Team Velocity Marketing 888-292-6132 ©Copyright 2014. All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.