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Published bySavion Beckley Modified over 9 years ago
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Introducing The Everest Package
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Whole Life Insurance Plus
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WHO IS EVEREST?
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For more than a decade we’ve been working towards this vision and now almost 25 million people in North America have Everest To revolutionize the way consumers interact with the funeral industry
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THE EVEREST OFFERING 24/7 Advisor Planning Assistance - Funeral planning issues - Creating a personal funeral plan for the client Everest PriceFinder Research Reports - Detailed, local funeral home price comparisons - Available on demand via our website Online Funeral Planning Tools - Includes: Personal Profile, 10 Key Decisions Planner, Reference Guide, “My Wishes” Planning Guide and more - Information stored and maintained in a secure data warehouse
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THE EVEREST OFFERING At-Need Family Support Family Assistance and Plan Implementation - Communicate the client’s Personal Funeral Plan to the funeral home, removing the family from a sales-focused environment - Provide 24 hour assistance throughout the funeral process Negotiation Assistance - Gather pricing information and present to client in an easy-to- read format - Negotiate funeral service pricing with local funeral homes - Help the family compare prices of caskets and other products
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Canadians are unprepared and underinsured 64% have never planned a funeral Only 10% have pre-planned their funeral Only one-third of Canadians have insurance to cover funeral costs Canadians’ funeral concerns and priorities 1.Not being able to afford it 46% 2.Not knowing where to start 37% 3.Being taken advantage of 36%
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Canadians want to be prepared 74% say that having the option to pay for their funeral in advance as a part of their life insurance package in appealing Two-in-five say they are likely to pre-plan for their own funeral within the next five years Canadians are interested in the Everest service Over half are interested in hearing more about Everest 83% would purchase a service like Everest for themselves
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Everest’s unique service addresses Canadians’ needs and concerns Not being able to afford it ─Solution: Everest offers a source of funding through life insurance, the expertise to research and negotiate the costs, plus assistance with expediting the claims process Don’t know where to start ─Solution: Everest’s planning information and helpful advisors provide families access to unbiased third party advice and someone to execute all the details per the client’s request Fear of being taken advantage of ─Solution: Everest’s independent advocates work for the client, not the funeral home, allowing the family time to focus on what’s important as opposed to making arrangements
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MORE
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Women in the workforce – 73% Women delaying marriage – 27.4 yrs. Women out-earning husband – 30% Women manage the budget – 87% Women having fewer children – 1.6 Women getting divorced – 40% Women living longer – 82.7 vs. 77 yrs. Source: Statistics Canada 2009-2011; The Richer Sex, Maclean’s March 2012
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Women are overwhelmingly making decisions for their household: – Vast majority of healthcare decisions (~85%) For themselves For their families – Sandwich Generation – Women Boomers Responsible for own children Increasingly responsible for parents – Boomer Women have more spending clout than any other demographic But often feel overlooked Source: The Baby Boomer Woman, Brown & Osborn
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Product categories WOMEN dread buying the most: 3. Healthcare 2. Autos 1. Financial Services Source: Women Want More, BCG Survey 2009
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Dissatisfaction is prevalent: – Most dissatisfied Of all industries that affect their daily lives, women are most dissatisfied with the Financial Services Industry – Insurance has a problem 75% of women dissatisfied with service 74% of women dissatisfied with product offering – Misunderstood 85% of women feel misunderstood by investment marketers Overwhelmingly, women willing to switch to provider who understands them better Source: Women Want More, BCG Survey 2009; Too Busy to Shop, by Kelley Skolda
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Think about your business Think about these trends Think about your agents MORE What do you need MORE of?
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The Everest System MORE Gateway to MORE
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Everest was designed with women in mind: – Provides personal touch at a sensitive time Removes her from a high pressure sales environment – Female-focused communication Designed to resonate with her – Service focus She demands higher service levels Everest delivers
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The Everest System Features: – Recruiting to a program – Attractive compensation 3 sales/week = $100,000 commission/year – Professional training – Powerful in-home presentation Unique Door Opener Needs Analyzer
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The Everest System: MORE Gateway to MORE – MORE – MORE Recruits – MORE – MORE Clients – MORE – MORE Sales
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CONSUMERS CHOICES
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COMPETITIVE LANDSCAPE
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Simplified Issue Guaranteed Issue Whole Life Insurance
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FEATURES & BENEFITS OF SIMPLIFIED ISSUE
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FEATURES & BENEFITS OF GUARANTEED ISSUE
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REGULATORY ENVIRONMENT ONTARIO ONLY
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Thank You
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