1. Positive, Neutral, and Social Business Messages
Chapter 7
Positive, Neutral, and Social Business Messages
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Business Communication
Krizan, Merrier, Logan, & Williams

2. Learning Objective 1 Describe positive and neutral messages.
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Business Communication
Krizan, Merrier, Logan, & Williams

3. Positive and Neutral Messages
Convey information that is pleasant, favorable, or neutral to the receiver
Use the direct plan because the receiver will accept the message easily
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

4. Learning Objective 2
Describe the four specific guidelines for using the direct plan.
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Business Communication
Krizan, Merrier, Logan, & Williams

5. Four Guidelines - Direct Plan
Open with the positive or neutral information
Present the explanation concisely and objectively
Consider using a sales appeal
End with a friendly close
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

6. Learning Objective 3
Distinguish between poor and good positive and neutral messages.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

7. Positive and Neutral Messages
Good Messages
You-viewpoint
Positive, friendly style
Concise, yet complete
You-viewpoint sales appeal
Concludes with a friendly close
Poor Messages
I-viewpoint
Impersonal style
Incomplete information
Impersonal sales message
No friendly close
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

8. Learning Objective 4
Prepare effective positive and neutral messages for a variety of purposes using the direct plan.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

9. Positive and Neutral Messages
Present the information optimistically
Use the you-viewpoint
Use the direct plan
Opening
Explanation
Sales Appeal (where appropriate)
Close
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

10. Use the Direct Plan for:
Requests for information or action
Request approvals
Claims
Claim adjustments
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

11. Learning Objective 5
Compose the six common types of social business messages.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

12. Social Business Messages
Congratulations
Condolence
Appreciation
Invitation
Holiday greetings
Welcome
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Business Communication
Krizan, Merrier, Logan, & Williams

13. Learning Objective 6
Describe the criteria for selecting the style for a social business message.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

14. Styles of Social Business Messages
Handwritten in times of sorrow
Printed invitation for a formal social function
Computer-printed message to welcome an employee or customer
Commercially produced cards for brief personal messages
Computer-printed letters for purely business situations
and electronic greeting cards for personal messages, not social business messages
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams