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Schneider Marketing Solutions G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING.

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Presentation on theme: "Schneider Marketing Solutions G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING."— Presentation transcript:

1 Schneider Marketing Solutions G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING

2 Build a G.R.E.A.T. Medical Business  Do you want bigger profits, but don’t want to compromise your specialty?  Do you want more quality patient referrals?  Do you want a highly trained, inspired and motivated staff?  Do you want an effective and trackable marketing plan?  Do you need a trusted medical marketing advisor?  You Need A G.R.E.A.T. Marketing & Business Development Program

3 Schneider Marketing Solutions Knowledge Experience Credibility  “Julianna’s knowledge and expertise gained from years of analyzing our industry, educated my staff about best practices, organizational changes and the development of new strategies. Even my more tenured staff members were receptive to Julianna’s ideas.” – Elizabeth VanderVeer, M.D., President, VanderVeer Center  "Julianna, you are an amazing consultant and person! You have your finger on the pulse of the health care market and your suggestions have been invaluable!”- John Young, MD, Silver Falls Dermatology & Aesthetics  "Julianna is hard working, focused on practical implementation of strategic directives and has demonstrated her ability to “get things done.” She is an outstanding communicator, who creates easy-to-understand messaging. She is a team player who understands the importance of win/win scenarios and is easy to collaborate with. Thank you, Julianna." – Craig Bushnell, Int'l Sales Director, Ulthera, Inc.  "Julianna is constantly willing to think beyond the “norm,” knows how to build effective, multi-platform marketing strategies that distinguishes from competitors and most importantly, generates results." - Charles Stover, Account Executive, Comcast Spotlight  “Julianna is easily one of the smartest, most effective and articulate people in the business. She has incredible instincts and knows exactly what she wants to accomplish, gracefully managing each creative endeavor from inception of an idea to the flawless execution of a successful event/campaign.” - Amy Linford, Marketing Manager, Entercom Radio

4 SMS: Focused on G.R.E.A.T. Solutions G ROW Profits Patient Base R etain Quality Patients E nhance Reputation Referrals A chieve Financial & Professional Goals T ransform Staff into a motivated team This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

5 The G.R.E.A.T. Program: Owner Vision Staff Roles Strengths & Opportunities Step 1 Assess Marketing Plan Reputation Management Referral Development Step 2 Design Staff Training Task Out Monitor Report Step 3 Implement 30/60/90 Day Follow up Coaching Step 4 Follow Up This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

6 SMS G.R.E.A.T. Program Schedule: Day 1: Monday 9am: Meet with Physician Owner: Identify personal and financial goals 11am: Meet with Manager: Identify challenges, opportunities 1pm: Staff Lunch Training: Identifying our strengths and opportunities 2pm: Meet with Marketing: Identify challenges & opportunities Day 2: Tuesday 9am: Meet with Manager: Profit goal planning & implementation 12pm: Staff Lunch Training: Teambuilding 1pm: Meet with Marketing: Profit-focused implementation 3pm: Clinical Staff Training: Educating vs. Selling, Review-Connect-Review Training Day 3: Wednesday 9am: Meet with Physician Owner: Reputation management and referrals 10pm: Meet with Marketing: Reputation and referral planning & implementation 12pm: Luncheon with Manager & Marketing 1pm: Front Office Training: Call-to-Consult 3pm: Consult Training: Consult-to-Close Day 4 Day 4: Thursday 9am: Meet with Physician/Owner: Implementation & insights 10am: Meet with Marketing: Annual marketing plan 1pm: Staff Lunch & Learn: “The One Thing” & Announcements of any changes/goals/contest 2pm: Meet with Manager & Marketing: implementing goals, training, follow-up Day 30/60/90: Coaching Calls to review implementation successes and make adjustments, if needed. This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

7 G ROW: Profits & Patient Base VISION Why – The Dream What Is Your Passion? Why Are You Doing This? Do You Love What You Do? IMAGE What is “YOUR” Brand? Unique Selling Position What Problem Do You Solve? How do you contribute to the community? What kind of leader are you? PLAN Who Is Your Ideal Customer/Client/ Patient? Who, What, Where? Resources / Budget How Do You Want To Reach Them? SYSTEMS Tools – Time How Are You Getting To Your Goals? Too Much DIY? Are You Documenting? Outsourcing Options? IMPLEMENT In The Trenches: Daily Focus on Goals Tasking Out Monitor: Are Tasks Contributing To Goals? Working “On” The Business This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

8 R ETAIN: Patient Clientele STAFF TRAINING - Call-To-Consult - Consult-To-Close - Educating vs. Selling VIP PROGRAMS - Exclusivity - Apps & Social Media - Events CREATING PATIENTS FOR LIFE - Retention Programs - Following Up - Review, Connect, Review This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

9 E NHANCE: Reputation & Referrals Target businesses, promote services Referral Development Drive More Business To YOU WIN the Business Training & Education Call-to-Consult Training, Consult- to-Close Training, Team Training, Objection handling, Competitive updates Social Media, PR, Client Reviews Reputation Enhancement Keep the Business This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

10 A CHIEVE: Key Marketing Initiatives Learn how to “execute to the vision” Plan and implement an annual marketing plan that supports the vision and profit goals Learn how to create “Brand Ambassadors” that attract new, quality patient referrals Learn how to retain patients and create “patients for life” Learn how to advertise and promote with trackable success Learn how to manage the brand’s reputation effectively This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

11 T RANSFORM: Build A Motivated, Inspired Staff Planning, Strategizing Executing Training Reporting Know What’s expected Earn MVP Awards Act as an inter- dependent Team Set Up Staff For Success Leading vs. Managing Set Standards Hire Quality Engage, train, monitor Service Confidence Build Relationships Set Standards Build Incentives, Reward/Admonish Community Giving Owner(s)Managers Outside Partners Staff This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

12 MONEY-BACK GUARANTEE! - Make back your investment or we’ll refund your money! PROGRAM IS $4800 MARKETING WRITE-OFF MONEY-BACK GUARANTEE* 5% CASH DISCOUNT INCLUDES: 4-DAY ONSITE PROGRAM ALL COLLATERAL ALL TRAINING ALL FOLLOW-UP COACHING SCHEDULE YOUR G.R.E.A.T. WEEK NOW! *CERTAIN RULES APPLY, PLEASE ASK FOR DETAILS This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

13 Additional Solution Menu: Designed to GROW Your Business Business Development Referral Programs Branding, Collateral Review Profitability Assessment Sales Strategies Internal “science” make- overs Marketing Annual Marketing Planning Press Releases & PR Marketing Media Planning and AOR Brand Ambassador Programs Event & Tradeshows Reputation Management Social Media Planning, Implementation Enhancing Retention Programs Organizational Development Staff Training Video This Program and all collateral is Copyright 2015 Schneider Marketing Solutions


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