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Capabilities Overview March, 2010
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About Us Overall Capabilities and Experience Goods Services Our Clients A Sampling of Our Portfolio Contact Information
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Dawn Barreras MBA Food and Agribusiness, Emphasis in Marketing, Santa Clara University 15 Years agricultural experience. 10 Years marketing experience working in Sales/ Marketing Large-scale public event management In-depth marketing experience targeting educated women with disposable income Nicole Bellemare BA Psychology, Sociology, University of Nevada, Las Vegas 15 Years consumer marketing experience. Hands- on experience managing all marketing aspects of business including product development, production, sales, PR and events. Award winning editor of news magazine Award winning collateral development and production All your Marketing needs under… One Umbrella.
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We offer the following: Collateral Development and Production Branding Messaging Positioning Product Marketing Advertising Copywriting Web Content and Graphics Internal Employee Communications (i.e. Company newsletters, talking points for sales force, ghostwriting ) Integrated Marketing Promotions Market Research Event Marketing Marketing Program Development Channel Support Lead Generation and Nurture Email Marketing Social Media Marketing Consumer Events Catalog Marketing Co-branding
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Style Guides and Templates Collateral Direct market pieces, including mailers and brochures Sales and product sheets Email marketing Bandwidth capable of broadcasting 5 million+ emails per campaign Creative: Graphically design email campaigns with strict adherence to style guide specs Technical: Multiple variable data fields including passwords, user IDs, reseller info, variable “from” displays, and variable image options Database management: Able to suppress, duplicate, scrub and store your user lists Flexible: Able to respond to last minute campaign needs quickly. Email campaigns are the result of many different departments’ information and often crucial information won’t materialize until last minute. One Umbrella is able to respond to these situations. Corporate Communication Company Newsletters PowerPoint presentations for Internal and External audiences
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Strategy/ Analysis 360 product or company analysis including outbound surveys, top to bottom organization interviews, analysis and summary. SWOT Analysis Market Research for new product launch PR/ Press Releases We offer focused releases based on precise geographic markets. We can also target trade and industry magazines and websites Design Graphic design services to fit specific job needs from production to high-end big picture projects. Print and digital Copywriting and proofing Writing for websites, emails marketing campaigns, collateral, ghost writing for company president/ board members Proofing collateral, internal communications and whitepapers Events Direct to consumer and tradeshows Lead generation/ lead nurture Following the sales cycle to generate a lead and nurture it to a closed sale
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Jelly Belly YouSendIt.com Cisco Lenovo Sybase Macrovision Alcatel-Lucent Monterey Mushrooms Allrecipes.com Gilroy Garlic Festival WatchDog Nutrition McLellan Botanicals Thomas Kinkade Company US Flowers San Francisco Flower Mart HomeAway.com Rainmaker Systems Sol Marketing Sun Microsystems Rocket Farms Sail Channel Islands We have over 15 years of experience with Consumer, CPG, B2B and High-tech companies including:
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Jelly Belly Style Guide Monterey Mushrooms Channel Launch YouSendIt.com Lead Nurture Program Earth Day Promotion Resource Library McLellan Botanicals Tradeshow signage Orchid care booklet Thomas Kinkade Company Style Guide Product Launch Materials Catalogs Newsletters Macrovision Webinar Launch Sybase Product Renewal Notification Product Promos Rainmaker Systems Style Guide Website Whitepapers/Product Sheets
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Style Guide
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Channel Launch for Monterey Mushrooms Included Research Marketing Plan Program Branding Booth Signage Merchandising
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Earth Day Promotion Lead Nurture Program Resource Library
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McClellan Botanicals Tradeshow signage Orchid care booklet Advertising
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Thomas Kinkade Company Style Guide Product Launch Materials Catalogs Newsletters
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Macrovision Webinar Launches
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Sybase Product Renewal Notification Product Promos
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Rainmaker Systems Style Guide Website Whitepapers/Product Sheets
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Complete turn key services or á la carte Project basis or ongoing support offered for flexible budgeting Speedy, responsive team with constant contact and updates Be involved as you want to be Your perfect extended Marketing department
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We look forward to working with you! Dawn Barreras (831) 206-3296 d.barreras@oneumbrellamarketing.com Nicole Bellemare (408) 505-9322 n.bellemare@oneumbrellamarketing.com www.oneumbrellamarketing.com
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