1. www.rallydev.com ©2013 Scaling Agile Across the Organisation Agile Business Forum #AgileBizForum

2. www.rallydev.com ©2013 About Me Client Services Manager Consultant Lead Agile Coach Agile Project Manager Iteration Manager Scrum Master Project Manager Business Analyst TitlesOrganisations Telstra Suncorp RP Data Internode MUSAC (NZ) IRD (NZ) Vero (NZ) Asteron (NZ) Guardian Trust (NZ) Pickles Auctions

3. www.rallydev.com ©2013 Cloud-based solutions for managing the Agile development lifecycle. Everything you need to build your Agile business. Go Agile. Go Rally.

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7. www.rallydev.com ©2013 Go Agile. Go Rally.

8. www.rallydev.com ©2013 How would you rate your own Agile Maturity? 1 = Just now learning about this word Agile 2 = We’re piloting Agile with a couple teams at our organization 3 = We’ve been at it for about a year, not experts & still learning 4 = Our company has been practicing for several years, and now we’re looking to new ways to innovate and bring Agile to strategic levels 5 = We’re the experts that should leading this event!

9. www.rallydev.com ©2013

10. www.rallydev.com ©2013 Strategy Meets Execution through Agility Todd Olson, VP of Products Rally Software

11. www.rallydev.com ©2013 VP PRODUCTS todd.olson@rallydev.com @tolson Rallydev.com/agileblog

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13. www.rallydev.com ©2013 Next Level or Layer

14. www.rallydev.com ©2013 Connect Business Engineer

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16. www.rallydev.com ©2013 InitiativesFeatures Stories Discover Artifacts

17. www.rallydev.com ©2013 Value Stream Mapping Delivery Team Backlog Grooming Dev & Test Ready to Pull Dev & Test In Progress Product Owner Story Accepted Delivery Team Story Released Story to Code

18. www.rallydev.com ©2013 Stakeholder Idea Product Owner Analysis Dev Team Ready to Pull Dev Team In Development Dev-Ops Ready to Release Ops Release Product Marketing Communicated Delivery Team Backlog Grooming Dev & Test Ready to Pull Dev & Test In Progress Product Owner Story Accepted Delivery Team Story Released Features Feature to Release Story to Code

19. www.rallydev.com ©2013 Initiatives Allocations Themes Features Feature to Release Story to Code Levels

20. www.rallydev.com ©2013 Steering Initiatives Allocations Themes Features Feature to Release Story to Code Monthly Weekly Daily

21. www.rallydev.com ©2013 Now how do I prioritize my business- level initiatives?

22. www.rallydev.com ©2013 Value?

23. www.rallydev.com ©2013 Cost of Delay Revenue Profit Cost-savings Market Share Market Cap

24. www.rallydev.com ©2013 User / Business + Time + Risk Reduction / Opportunity Enablement (Technical)

25. www.rallydev.com ©2013 Weighted Shortest Job First (WSJF) Value Cost

26. www.rallydev.com ©2013 Table Stakes Differentiators Spoiler - from David Anderson

27. www.rallydev.com ©2013 KANO

28. www.rallydev.com ©2013 Product Owner Role Source: Roman Pichler

29. www.rallydev.com ©2013 Even for IT

30. www.rallydev.com ©2013 Scaling the Product Owner Source: Roman Pichler

31. www.rallydev.com ©2013 Pragmatic Marketing Framework ™ Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Requirements Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarketProgramsPlanningStrategySupportReadiness Strategic Tactical BusinessMarketProgramsPlanningStrategySupportReadiness Strategic Tactical © 1993-2010 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

32. www.rallydev.com ©2013 Different Ways to Slice It Pricing Buy, Build or Partner Business Plan Product Profitability Win/Loss Analysis Distinctive Competence Market Problems Marketing Plan Customer Acquisition Customer Retention Program Effectiveness Buying Process Buyer Personas User Personas Positioning Product Portfolio Market Definition Distribution Strategy Innovation Competitive Landscape Technology Assessment Lead Generation Thought Leadership Referrals & References Launch Plan Use Scenarios Require- ments Status Dashboard Product Roadmap Presentations & Demos Event Support “Special” Calls Channel Support Channel Training Sales Process Collateral Sales Tools BusinessMarketProgramsPlanningStrategySupportReadinessBusinessMarketProgramsPlanningStrategySupportReadiness Product Manager Prod Mktg Mgr PO PMM PM

33. www.rallydev.com ©2013 Early AgileBusiness Agile

34. www.rallydev.com ©2013 Choose a Partner

35. www.rallydev.com ©2013 Connect Strategy & Execution

36. www.rallydev.com ©2013 Results from a Fortune 100 3X better throughput went from 40% on-time to 92% on time projects delivered under budget multiple first-to-market initiatives reduced bug backlog by almost 90% removed 180,000 hours of productive waste in one quarter

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39. www.rallydev.com ©2013 10-minute Break Returning for Breakout Sessions Build It | Agile Planning & Building Metrics for Success -: Executive Room 2 - Level 1 -Steve Lawrence & Todd Olson – Rally Steer It | Strategic Leadership – The key to Effective Portfolio Management -: Martini Room – Ground Floor -Phil Abernathy, Purple Candor Go | 6 Lessons we Learnt the Hard Way :- Westin Room 4 – Level 1 - Em Campbell-Pretty, Telstra

40. www.rallydev.com ©2013

41. www.rallydev.com ©2013 10-minute Break Returning for Breakout Sessions Build It | Agile Planning & Building Metrics for Success -: Executive Room 2 - Level 1 -Steve Lawrence & Todd Olson – Rally Steer It | Strategic Leadership – The key to Effective Portfolio Management -: Martini Room – Ground Floor -Phil Abernathy, Purple Candor Go | 6 Lessons we Learnt the Hard Way :- Westin Room 4 – Level 1 - Em Campbell-Pretty, Telstra

42. www.rallydev.com ©2013 30-minute Lunch Returning for Panel and your “Tough Questions”

43. www.rallydev.com ©2013 Tough Questions | A Panel Discussion Todd Olson – Rally Software Phil Abernathy – Purple Candor Em Campbell-Pretty – Telstra James Halprin- Rally Software

44. www.rallydev.com ©2013

45. www.rallydev.com ©2013 Go Agile. Go Rally.