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1 Ericson University August 2013 Welcome!
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TUFFTRAXX Launch – Sales Collateral – Sales Samples – Micro-site – Target Markets – Competition – How To Sell – Sales Successes – WIIFM LED Launches Sales Success Updates 2 EU April 2013 Agenda
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3 TuffTraxx … the perfect accessory for every temporary power and lighting application
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TuffTraxx™ Series Cable Protectors – Tooled and Manufactured In-house Design and Manufacturing Flexibility – (3) Styles Now Available Industrial Duty – 21,000 Lbs / Axle – 5-Channel Configuration Extreme Duty – 40,500 Lbs / Axle – 4 and 5-Channel Configurations 4
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5 TuffTraxx Sales Collateral Datasheet Positioning Paper On-line Product Selector Sales Handbook Dedicated Micro-Site You-Tube Video’s Samples
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6 TuffTraxx Micro-Site: www.TuffTraxx.comwww.TuffTraxx.com
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7 TuffTraxx You-Tube Introduction http://youtu.be/l2C1e02GNbc Retainer pin installation http://youtu.be/Q_lOJhGXMBc Cable installation: http://youtu.be/1lbGuwlF_FM Multi-unit installation: http://youtu.be/FcmDOc5kV7E Vehicle traffic: http://youtu.be/sF3XIZLF8kU
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Samples Configurations – 10” Briefcase Size – Full Size 8 TuffTraxx Sales Samples
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Checkers – Linebacker / Guard Dog / Yellow Jacket / Grip Guard – Selling Direct – Our Distribution Channels Typically Not Used TuffTraxx Interconnectivity – Seamlessly Mate with Linebacker “T” Industrial (General Purpose) Extreme (Heavy Duty) 9 TuffTraxx Competition
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Perfect Accessory for Temporary Power and Lighting – Focus on Decision Makers with Vested Safety Interest Health / Safety / Environmental Managers Plant / Facility Managers City / Municipality / Utility – Leverage Distribution Channel Showroom Samples – Position Customization Logo Inserts / Colors Minimum Quantity / NRE 10 How To Sell TuffTraxx
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11 TuffTraxx Target Market's Oil Exploration Sites Oil Refinery Sites Mine Sites Utility Maintenance Sites Construction Sites Defense / Aerospace Digital / Telecommunications Rental Services Sporting Event Sites Carnivals, Fair Sites Entertainment Venue Sites International Motion Picture / Television Airports Transportation Government Facilities Universities / Schools Manufacturing Stadiums Racetracks Arenas Amphitheaters Auditoriums Convention Centers
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Petro / Chemical >5,500 Construction >1100 Tool / Rental >200 Government >200 Power Generation >100 12 TuffTraxx Sales Successes Event / Entertainment >150 Utility / Water Treatment >100 Steel Mill >100 Mines >50 Shipping >50
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13 TuffTraxx: WIIFM TuffTraxx Series Cable Protectors –G–Going To Market Sales Incentives –C–Commission Bonus »5»5% Extra Through December 31, 2013 –S–Showroom Demo Price Special –L–Large Quantity Buy (250+) Bonus Accessory Pull-through
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TUFFTRAXX Launch – Sales Collateral – Sales Samples – Micro-site – Target Markets – Competition – How To Sell – Sales Successes – WIIFM LED Launches Sales Success Updates 14 EU April 2013 Agenda
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1140 Series – Dual Bulb Heavy Duty Work Light 800 Series – Single Bulb Heavy Duty Work Light 2000 Series – 50W Flood 3000 Series – Tri-panel Work Light 15 LED Launches
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TUFFTRAXX Launch – Sales Collateral – Sales Samples – Micro-site – Target Markets – Competition – How To Sell – Sales Successes – WIIFM LED Launches Sales Success Updates 16 EU April 2013 Agenda
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Temporary Lighting - 1140-4F-LED / Gulfstream 17 Sales Success Updates
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Temporary Lighting - 1140-4F-LED / BAE 18 Sales Success Updates
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Temporary Power / Lighting - Midtown Tunnel 19 Sales Success Updates
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Temporary Power / Lighting - Midtown Tunnel 20 Sales Success Updates
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Temporary Power / Lighting - Midtown Tunnel 21 Sales Success Updates
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Temporary Power / Lighting - Midtown Tunnel 22 Sales Success Updates
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Temporary Power / Lighting - Midtown Tunnel 23 Sales Success Updates
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24 Ericson University August 2013 Thank You For Attending!
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