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Published byCharlotte Way Modified over 9 years ago
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Technology 2009 David Dickey Dick McTague Mike Podraza
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Agenda Top 10 New Technology Items Specialty / Vertical Websites and Strategy Peak Performance Update Marketlinx Update
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Multi-Picture Download Send up to 15 pictures Automatically sizes Drag and drop re-order Local install Nate / Jack / Tom / Judy
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Website Picture Viewer
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Auction Office Websites Calendar functionality Featured properties Auctions by date Traditional by price Realtime manages
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New Property Codes
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Record Web Traffic Office website form
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New Intranet
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Info USA Augment Confidentials Discount Specific
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KC Computer Room More Bandwidth More Traffic Intrusion Detection Multiple SMTP servers Disaster Recovery
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Monthly Webinars Specific Topics Nate / Jack Easy to attend Small time investment
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Auctionservices.com Bi - Directional Pumps to Auctionservices Pumps back to us Push out to sites
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Vertical Marketing - Intranet We already do it Listing power Never lose Targeted Marketing Specialty Websites Latest content will “live” on the intranet
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Vertical Marketing - Intranet Practice leader driven discussion boards marketing collateral virtual postcards listing presentations listing maps buyers lists case studies success stories Each vertical will have specific content
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Specialty Sites – 3 Goals Each vertical will have its own site 1.New Look and Feel 2.Highly SEO Optimized 3.Easy to populate
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Specialty Sites – Look & Feel Premier Properties Link 1.Search a category 2.Featured Properties 3.Find an office
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Specialty Sites - SEO Traffic driven based on keywords URL formation Static v. Dynamic pages Index actual properties Let’s try it live with google
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Specialty Sites - Population How to get your property on the site No confusing rules Future: Property code based Example:
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Contacts in Peak Notes field United Country Fields Population Searching Your fields
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Marketing w/ Peak Virtual Postcards Mailing Labels Email Blast Printed Letter Postcard Program Catalogs Document Center
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Property Tracker Powerful & Automatic Self Service Sign up Agent Sign up Searches Monitoring tools
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Fixed in ‘08 Contact fields broken out Security features Website search bar Email issues
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List in ‘09 Contact duplication Listing entry on Peak Performance Bulk assigning of contacts Listings advertising / showing data Email functionality
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Marketlinx Marketlinx update New features Promotion Prospect Check
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Peak Performance Q1/09 1.Enhanced Lead & Contact Data 2.ProspectCheck: Lead Qualifier 3.Special offer: Client Marketing Plans
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Enhanced Lead & Contact Data Important lead data now syncs directly into the contact record (not stuffed into notes) New lead and contact fields are completely indexed and searchable – i.e. find all your “A” leads looking in a particular price range Associate properties with contacts, either currently owned or properties of interest Add unlimited family members and key relationships to a contact record Create your own custom fields to track anything you want – everything is indexed and searchable.
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ProspectCheck Lead Qualification Efficiently target your best time and energy on your best leads. Name + Address + 1 Click and you can learn: –Real Estate Owned –Estimated value + current real equity –Estimated current income –NOD or currently in foreclosure? –Credit worthiness?
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FREE: Client Marketing Plans Marketing campaigns to help automate follow-up communications + remind you when it’s time to take action. Coupled with Peak Performance Enhancements and ProspectCheck, a winning combination! Starting March 1 st – try CMP free for 90 days
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