1. Marketing Solutions
For
Channel marketers

2. Span Global - The Universal Marketing Company
Data Capability >> 32 million
B2B Database
Global Presence
World’s Largest Marketer-
Database Marketing Leader
End to End Marketing Capability
Superior Technology
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3. Helping Channel Marketers achieve their goals...
Leveraging Technology to enhance delivery capabilities
Reseller DB
New Partner Creation
Partner DB
Channel Partner Support
Databases
Vendors DB
ERP Info Append
Data Append
New Contact Append
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4. Strengthening Business From Channel Partners...
1-on-1 program
for the ‘critical few’
Partner program
infrastructure
MDF Mgmt
Databases
Motivation
Mktg Tool Kits
Partner Tools
Promotional Kits
Driving End Users to CP
360oCampaigner
Data Sourcing
Data Enhancement
Sales Guides
Sales Materials
Newsletters
IT Services
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5. Global Presence www.spanglobalservices.com info@spanglobalservices.comUK
Canada
USA
China
UAE
Singapore
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6. How to develop New Partners & Help Existing Partners Grow
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7. Determine the Channel Partner’s Value by asking...
How much Interaction the
CP has with end users
How much Visibility the
CP has
How much CP adds to the product and its components
How actively does the CP
push your product vs.
mass inventory
The more value a channel partner adds, the more communication with him.
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8. Three levels of channel communication
1. To the CP
Training & Motivational Materials including features & benefits, positioning, incentive programs, special pricing, contests, etc.
2. Through the CP
Control what the CPs say to end users about your company, products & services including brand positioning, messaging, end user communication
3. For the CP
Pull communications to CP including partner logo, contact information, promotional offering
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9. To, Through, and For the CP
Communicate To CP
Communicate Through CP
Communicate for CP
Sales guides
Training materials
Newsletters
Short notices
Free trinkets
Sales materials
POP materials
Promotional Kits
Marketing Tool Kits
Feature CP’s logo
CP’s contact info
CP’s promotional offering
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10. Span Global Services for Channel Marketers
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11. www.spanglobalservices.com info@spanglobalservices.com
Partner Cloning
Data Acquisition
Span Global’s Tools & Services can help you
discover Potential Partners much faster than
In-house sourcing can.
Old System Users Data
Data Profiling
Evolving Partners Data
List Augmentation
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12. Telemarketing Event Marketing Lead Generation, Sending Invites
Database Qualification & Lead Detection
Appointment Setting
Telemarketing
Data Profiling
Campaign Follow-up
Data Cleansing
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13. Landing Page, SEO, Banner Ads
Surveys
Brochureware
Event Boost
LEAD GENERATION
Broadcast,
Landing Page, SEO, Banner Ads
Telemarketing/
Call Center
Operations
Customized
Campaigns
Telemarketing +
Follow-up
Collateral
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14. Search Engine Optimization
Inbound lead generation
Higher website traffic
Practical recommendations
Search Engine Optimization
Site benchmarking
Result-focused action with clear goals and benefits
Reporting and analytics
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15. Social Media & Blogging
Brand Monitoring Marketing
Brand Monitoring Marketing
Marketing
Marketing
Marketing
Marketing
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16. Website Best Practice Reports
Assessment of the website design, structure & content
Site-wide check of links and images
Site-wide validation of HTML used within web pages
Site-wide assessment of website security
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17. Product Reviews, Analyst Briefing
Newsletters
Product Reviews, Analyst Briefing
Marketing Communications
Marketing Services
Marcom & Strategic Marketing
Sales Literature
Solutions Reference Catalogues
Tradeshow Traffic Generation
Blogs
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18. Channel Marketer Boost www.spanglobalservices.com
Update/ New
Product Support
Market Analysis &
Metrics
Channel Satisfaction
Business Plan
Development
Channel Economic
Analysis
Channel Marketer
Boost
Process & Systems
Definition & Management
Channel Recruitment
Channel Segmentation
Reporting Infrastructure
Development & Management
Channel Relationship
Management
End User Segmentation
Development Of Partner
Program & Components
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19. Case Study Production Interviews Copies Approvals Design & Production
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20. Go Do’ s 1. 2. Take advantage of deep-rooted strategic marketing
expertise at affordable prices by engaging Span Global. Start tracking your Marketing Progress and ensure your marketing funds are spent in the most effective way. 2.
Contact Span Global
<<<your Name and Contact name>>>
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21. Thank You www.spanglobalservices.com info@spanglobalservices.com
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