1. Marketing Communications Update Plan Communications Group March, 2007

2. McLeodUSA Home Page (Current)

3. McLeodUSA vs. Cbeyond

4. McLeodUSA vs. XO

5. McLeodUSA vs. Eschelon

6. McLeodUSA vs. AT&T

7. McLeodUSA vs. Qwest

8. McLeodUSA vs. Verizon

9. Two Groups: Busy vs. Simple

10. Krug’s First Law of Web Usability “Don’t Make Me Think… I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.” Steve Krug Don’t Make Me Think: A Common Sense Approach to Web Usability Second Edition, 2006 New Riders Publishing

11. Krug’s First Law of Web Usability For example: How well does our approach to prospect segmentation facilitate user experience?

12. Home Page Segmentation: Qwest “Don’t Make Me Think… I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.” Qwest

13. Home Page Segmentation: AT&T AT&T “Don’t Make Me Think… I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

14. Home Page Segmentation: Verizon Verizon “Don’t Make Me Think… I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

15. Home Page Segmentation: McLeodUSA McLeodUSA “Don’t Make Me Think… I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

16. Most Accessible: Notable Similarities Clean, Simplified Presentation

17. Most Accessible: Notable Similarities One Main Message

18. Most Accessible: Notable Similarities Clear User Segmentation

19. Most Accessible: Notable Similarities Account Management Login

20. Clearing the Slate

21. Complex & Daunting

22. Clearing the Slate Redundant Product Links

23. Clearing the Slate Redundant Your Account Links

24. Clearing the Slate Let’s put this function behind a link. Our site should be so accessible that a search box is a tool of last resort.

25. Clearing the Slate Delete dated imagery and fix the awkward layout and logo positioning.

26. Rebuilding

32. New & Improved: In Step & Competitive

35. Proposed vs. Current

36. Inside Navigation Concept

37. Your Account Login Screen - Current

38. Your Account Login Screen – Proposed

39. New Print Collateral & Ad Designs

40. One Identity