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Cooperative Extension Centennial On the 100 th Anniversary of Smith-Lever
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2014 Marks 100 Years Since the Passage of Smith Lever Yearlong Opportunity for Education and Promotion Honor History, Contemporary Focus An Opportunity
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ECOP Working Group Organized Fall 2012 Charge to Group Core Team Membership – Frankie Gould and Bill Woodrum, Co-Chairs – Chrystal Checketts, Jimmy Henning, Judy Rude, Jane Schuchardt
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Research To Determine System Support Survey of Directors, October 2012 Follow-Up at APLU, 2012 in Denver Identifying Partnering and Supporting Organizations Use existing Brand Value work
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Course of Action Federal Advocacy Convocation Event Scalable Toolkit
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Federal Advocacy BLC formed a Smith-Lever Advocacy Committee The Case for Federal Capacity Funds Focus-Return on Investment in CE
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Convocation Event Washington D.C. Event Wrapped around P.I.L.D. (potentially) Monday Afternoon-Federal Workers “Grasstops Event” Tuesday Evening – Delegations may use as States Dinner
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Website Bought Extension100Years.net for 3 years LSU AgCenter is the host Rotating images – collected from states Historic and contemporary Channels About the Smith-Lever ActCentennial Celebration NewsResources ToolkitCentennial Team
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TOOLKIT Graphic Identity PowerPoint Templates Messaging Ad template Banner Facebook
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Extension100Years.net
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1.The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state- by-state national network of educators who extend university-based knowledge to the people. 2.In 2014, we celebrate the 100 th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people. 3.In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.
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Next steps Social Media campaign Facebook Twitter Pinterest – create an image gallery of extension- yesterday and today Toolkit updates Factsheets More Templates
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Journal of Extension Commentary articles in each of the six 2014 issues of JOE
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Promotion Opportunities Association of Communication Excellence Regional Summer Meetings COPs meetings Galaxy IV APLU
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Next Steps Identification of “External” Stakeholders Fund Raising Process Gather Pictures, Stories, and Impact from System Looking for the Big Idea-DO YOU HAVE IT?
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Send your great ideas: Frankie Gould FGould@agcenter.lsu.eduFGould@agcenter.lsu.edu Bill Woodrum woodrumw@wvstateu.eduwoodrumw@wvstateu.edu
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Questions? Thank You!
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